ONE-TO-ONE MARKETING EXECUTIVE
Strategic Business Leader Entrepreneurial Results-Oriented
Tim has helped some of the world's most successful companies improve the effectiveness of their one-to-one marketing efforts. He has over 30 years’ experience in general management, strategic planning, analytics and marketing technology and has specific expertise in designing and implementing profit-building customer experiences across online, offline, mobile and social channels.
LIFT HIGH PERFORMANCE MARKETING, Detroit, MI 2015 - Present
CEO & Managing Partner
Tim heads a privately-held consulting firm that helps global brands improve the results of their one-to-one marketing efforts. Lift designs advanced customer contact strategies that reduce marketing expenses while improving customer responsiveness and profitability. LIFT is also affiliated with the leaders in "Big Data" management, real-time decisioning and omni-channel communications to enable clients to put plans into action much more quickly than on their own.
Clients & Partners include: Acxiom Corporation, Concentrix, Digitas, Earnix and CustomInk
Acxiom Corporation, Detroit, MI 2009-2014
Global Practice Leader, Strategic Solutions
Tim led the Strategic Solutions Group for Acxiom Global Consulting. He worked with sales teams across the enterprise to identify and address clients’ most significant marketing challenges while leveraging Acxiom resources to do so. His responsibilities and accomplishments included:
Organizing Acxiom Global Consulting's resources, across marketing strategy, analytics, business process and technology and agency services, to pursue large-scale client opportunities on a fully integrated basis.
Focusing Acxiom Global Consulting’s sales and marketing process to deliver steady and predictable growth over the past 36 months.
Overseeing a strategic consulting and business development team of 4-8 executives with a sales pipeline of approximately 150 pursuits annually and a close rate of 15%
Developing and launching the consulting wrapper for a game-changing omni-channel marketing capability launched by Acxiom.
Personally, landed over 12 multi-million consulting engagements over 36 months that were on track to drive over $250 million in pull-through marketing technology spend.
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Clients included: Altria, Citigroup, Ford Motor Company, General Motors, Priority Health, Sony Corporation, TIAA-CREF and T-Mobile
HT&E Performance Marketing Consultants, LLC. Detroit, MI 1999–2009
Founder + CEO
Tim was head of a privately-held consulting firm that helped major corporations improve the performance of their one-to-one marketing activities.
His achievements included:
Providing guidance for all consulting and strategic planning activities
Managing a team of 15 executive-level marketing consultants
Pitching and winning new consulting assignments with over 10 billion-dollar plus companies
Developing a set of leading edge approaches for improving the results of customer marketing efforts
Clients included: AARP, Advanta, AOL, Inc., Capital One Bank (formerly Hibernia Bank), Bank of America (formerly MBNA), Ford Motor Company, General Motors, GMAC Financial, Mazda, Owens-Corning, Verizon Wireless and Yellow Book USA.
Wunderman, Chicago, IL 1994–1999
Partner, SVP/Director of Database Marketing
Tim was head of database marketing for North America Division of a leading worldwide marketing communications agency. He reported directly to the CEO of the North America Division. His achievements included:
Building and managing the marketing consulting, data management and data analysis capability for five offices throughout North America
Building the practice from one person to a team of over 60 professionals in less than four years
Instrumental in launching a CRM technology center that provided database, call center and Internet services to key agency clients throughout North America.
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Clients included: AT&T (formerly Ameritech), Blockbuster, Caterpillar, Ford Motor Company, H&R Block, ABN-Amro (formerly Michigan National Bank) and KraftGeneralFoods.
Total Response, Inc., Indianapolis, IN 1990-1994
Tim started an integrated database marketing company for an Indianapolis-based communications firm. Reported directly to the Chairman of the parent company. Responsible for business direction, P+L, staffing and general management of the company. His achievements included:
Building the company from a start-up team of eight to over 120 employees in less than four years
Successfully transforming the business from an unprofitable mailing operation to a profitable full-service database marketing company
Designing and overseeing implementation of a complete range of integrated database management, call center, results tracking, mailing and fulfillment services
Building long-standing business relationships with five Fortune 500 clients.
Clients included: DowBrands, DowElanco, Eli Lilly, Roche (formerly Boehringer-Mannheim) Hillenbrand Industries (The Forethought Group) and Thomson Consumer Electronics
Bozell Direct, Chicago, IL 1984–1990
Vice President, Director of Client Services
Tim reported to the President of Bozell/Midwest. He supervised a staff of account service professionals who managed direct marketing assignments for clients in three midwestern offices. His achievements include:
Building and managing the second largest and most profitable direct marketing account nationally
Member of the general agency’s new business team, responsible for all new business activities for all offices throughout the Midwest
Clients included: Firestone Tire + Rubber Company, Mutual of Omaha Insurance Company, the Illinois State Lottery and Qwest (formerly Northwestern Bell)
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Stone & Adler (a Young & Rubicam Company), Chicago, IL 1979–1984
Tim was responsible for client service and management of direct marketing programs for two of the agency's largest accounts.
His achievements included:
Researching and helping write speeches and books about direct marketing for Bob Stone
Developing the first computerized direct mail planning system for AT&T
Developing AT&T's first videotape series on direct marketing and telemarketing
Youngest employee to attend Young & Rubicam's Advertising Skills Workshop
Clients included: AT&T and Morgan Stanley (formerly Dean Witter)
DePaul University, Chicago, IL 1978–1981
Course Work for BS in Business Administration
Coleman Research Group, Executive Forum Member
Earnix, Inc., Strategic Advisor
Elevation Group, Co-founder & Managing Director
Gerson Lehrman Group, Industry Advisor for Marketing Technology
Laboure Society, Board of Directors
Pear, Inc., Executive Advisory Board