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Sales Manager

Poway, California, United States
August 17, 2018

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Thomas L Scoggins

***** **** **, *****, ** 92064 619-***-****

July 30, 2018

Dear Recruiter,

Thank you for the opportunity to introduce myself. I have had a colourful and successful career to date and looking forward to my next engagement. Please do not consider me to be over qualified for your position. I am looking for a greast team to work with and use all the skills and experience I have to do my job, and help coach others. I enjoy mentoring folks and seeing them succeed. I’d be a great positive influence in the organization and a valuable contributor. I think an interview would be worth your time. As a business owner previously, I can appreciate the challenges and opportunities in running a business when it comes to hiring the right people. I can assure that I would be a refreshing and strong driving contributor to the organization. I’m a very positive goal driven individual and others in the organization generally really enjoy working with me. My enthusiasm and positive attitude is very contagious. I am very confident you will be extremely satisfied with my work and contributions. I’m looking for a position that I can be a positive valuable contributor to the organizations’ bottom line. I can assure you that I am a very health energetic person and have no limitations of activities. I have many useful skills that may apply to your organization. My resume only states a fraction of my capabilities and experience. Some other areas of expertise;

• Have a natural attention to detail and a proven ability to organize and manage activities to get things done.

• A great project manager.

• Worked with 100s of customer from product conception all the way through to production.

• I am a pricing specialist.

• Extensive experience in competitive analysis.

• I am also very quick to lean technologies and software platforms. Excel expert.

• Great communication skills and a team player in working with multiple internal and external teams.

• Extensive training content development experience as well as great training presentations skills.

• I have interfaced with hundreds of purchasing professionals, both commercial and military, to prepare and negotiate agreements.

• Strong comprehension and creative product positioning marketing experience I look forward to an opportunity to meet and discuss more of my capabilities and our possible engagement, if you feel my qualifications look like a good fit to helping your organization be more successful. I am able to work as a temporary or permanent subcontractor if needed as well, preferred. Sincerely,

Tom Scoggins

T H O M A S L. S C O G G I N S P A G E 2


12306 Witt Road, Poway, CA 92064 619-***-**** EXECUTIVE SUMMARY


A master in creative problem solving. Delivering results through effective processes, strategic technical partnerships and creative ideas that result in ‘win-win’ solutions. A proven innovator and strategic leader that develops and translates business strategies into maximum results commensurate with the organizational goals. Proven track record of team and organizational leadership to achieve superior results. Dedicated to maintaining a reputation built on quality, service, and uncompromising ethics. Sound business judgement and strong decision-making skill set, with an ongoing focus on improving team and company performance. AREAS OF EXPERTISE

Strategic/Tactical Planning


Technical Comprehension

Financial Planning

Business Development

Training / Education

Operations Management

Customer Relationships

Program/Project Management

Strong Communication Skills

Extensive Interpersonal Skills

Sales Management




Engaged in an effort to assist small business to achieve a higher level of organizational and operationally profitability. Through better organization techniques and well thought out procedures, owners found better employee satisfaction and improved throughput.

Improved or establish HR documentation and procedures to be in compliance with CA requirements.

Analysed employee job roles and assignments to makes adjustments and improve workload

Implemented a stronger project management discipline throughout the organization.

Coached management on making operational and organizational changes to improves capacities and profits

Introduced several marketing ideas to improve company image and increase prospects MY PERFECT PET, POWAY CA 2010 – 2016 (6 YEARS)


Co-Founder and pioneer of the first Lightly Cooked - Fresh Frozen dog food. A differentiated premium pet food that is unique in the market and preferred by health concerned pet owners in a $26B market.

Designed and implemented complete 10,000 sqft unique manufacturing facility for efficient production processes in 3 months’ time from empty shell to temperature-controlled manufacturing floor, meeting FDA requirements. Included adding new automated work flows, reducing man hours and product cycle times. Implemented cost of goods reduction program resulting in 22% improvement in COGs and a better-quality supply chain.

Developed successful branding and marketing strategies leading to rapid growth and adoption. Including several live TV and media engagements locally and articles in national pet trade press.

Orchestrated over 400 successful local and national show events.

Implemented a sales training and promotional program for salesforce to grow brand awareness.

Implemented distribution and retail channel supply chain for successful and widespread launch in 22 states and 8 distributors with over 2000 stores.

Presented and engaged successfully with several investor groups for obtaining funding for the company’s growth.

Developed the complete financial planning for the company, cash flow, budgets, capital allocation, and staffing to successfully drive the business. Led the company to a profitable position before departing in Dec 2016. T H O M A S L. S C O G G I N S P A G E 2



DISTRIBUTION BUSINESS MANAGER (1991 - 2010) – 11 YEARS Developed and managed the Rep and Distribution channel, comprised of 60+ people. Promoted a superior level of customer relationships. Maintained a high standard of integrity and a requirement of sales technical proficiency through coaching, guidance and teamwork; Implemented bonus sales plans. ACHIEVEMENTS:

Exceeded sales goals through new business development, managed over $45M sales.

Fostered a tough and disciplined sales environment leading the team to be ranked in top 3 for the U.S. with record performance in key sales metrics. Record market penetration levels exceeding 35%, company average was 20%.

Developed a highly successful sales tool that yielded an unprecedented customer penetration, called “Walk Around the Block”. Used as the model across the U.S. sales team.

Worked with 1000’s of engineers on converting fuctional system requirements into specific building blocks and on into operational designs.

Awarded multiple times for recognition of performance.

Regularly sought out by executives for advice on field sales operations and motivation strategy. Assigned leadership role on the Americas Executive Field Sales Council to improve sales operations support. SAN DIEGO FIELD SALES OFFICE

DISTRICT MANAGER / FIELD SALES (1980 - 1991) – 10 YEARS Grew and cultivated a sales team recognized frequently for demonstrating superior account knowledge, strong technical skills, customer oriented selling behaviours and exceptional results. Worked with both puchasing and engineering to develop quotations and agreements.


Recruited new sales force to grow and increase the penetration at key customer accounts.

Recorded growth of over 30% each year.

Selected to serve on several executive committees developing strategies and forming new corporate sales processes.

Program manager for corporate HD television strategy, coordinating internal and external organizations WW.

Had best performance to sales mix goals in the U.S., and consistently exceeded sales goals; ranked in top 3.

Led senior management engineering-level discussions to explore device level strategies.

Conducted technical training sessions for channel partners and customer engineering teams.

Developed and wrote the first relational database program for sales prospecting. EDUCATION


Certified “Customer Oriented Selling” Instructor. Completed over 40 classes on sales, negotiating, quality, coaching, legal, ethics, HR, harassment, management, and motivational behaviours. Over 150 training classes on DSP, ARM, analog design, power management, wireless comm; including specialized training on medical, military, industrial, telecom, and A/V end equipment markets. Have personally trained over 3000 sales professionals on these various topics, and others. Fluent in MS Office tools. Held a secret clearance in the past. HOBBIES & INTERESTS

Woodworking, Handyman, Home Automation, Computers, Gadgets, Community Repair Volunteer, Solar Power, Off Road ATV Riding, Sailing, Hiking, Traveling, Cooking, Spanish, Japanese.

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