Camella Tierra Nevada, General
Trias, Cavite, Philippines
Interpersonal, Reporting &
Analysis, Account Management,
Creative thinking, Negotiation,
Crafts, Travel, Writing, Volunteer
* upon request *
Well versed in the field of sales and marketing with ten years of experience in the hospitality and events industries. Abreast with diverse sales & events processes, financial planning, promotions and packages development, training implementation, expense management and business presentations.
2019 - 2020
Lyceum of the Philippines University - Makati
Bachelor of Law
Study on hold
2005 - 2009
De La Salle University - Dasmarinas
Bachelor of Science in Hotel and Restaurant Management Academic scholar for three consecutive semesters.
College representative to the University yearbook. Experience
2016 - 2020
SM Hotels and Conventions Corp. - Taal Vista Hotel Senior Events Manager
Primarily in charge on handling, managing, and formulating the following: VIP events. Conventions and conferences. National Sales Office to Events team coordination. Staff training and development. Events implementation. Guests' feedback satisfactory level at 87%. Individual Key Performance Indicators. Achievement of team's KPIs by 88-90%. Upsell of ancillary revenues by 18-20%. Departmental audit ratings of 85%. Forecast and budget within the -/+5 margin year on year. JERELYN TRIA
Baptist, Mother of two (2)
* Commendations and
nominations upon request *
Lower banquet operational cost by 3%. Business review presentation. Annual banquet packages and promotions in line with marketing plan. 2012 - 2016
Richville Hotel Management Inc. - Vivere Hotel and Resorts
Banquet Sales Account Executive
Responsible for handling: Existing and new MICE and Socials accounts. Physical sales call and telemarketing to Alabang and Parañaque accounts. Leads conversion by 22%. Ancillary revenues by 25%. Bridal fairs and exhibitions. Events process from start to finish. Hosting role for school immersion events. Internal and external pre-event meetings. Administrative duties that may be assigned from time to time. 2011 - 2012
Nipad Inc. - Herald Suites and Herald Suites Solana Room Sales - Account Executive
Maintains and conducts: Physical sales call and telemarketing to corporate accounts in Laguna, Batangas, Tarlac, and Pampanga. New accounts at 3% increase versus previous year. Sales blitzes. Coordination to Reservations, Front Office, and Housekeeping for room inventory and bookings. Release of booking confirmations when necessary. Increased area sales by 13% for 7/12 months.
Monthly sales revenue presentation.
2019 - Present