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Sales and Events Professional

General Trias, Cavite, Philippines
30,000 - 60,000
November 27, 2020

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Camella Tierra Nevada, General

Trias, Cavite, Philippines

Birth Date

Date: 18/Dec/1988


English, Filipino


Interpersonal, Reporting &

Analysis, Account Management,

Creative thinking, Negotiation,

Team Management


Crafts, Travel, Writing, Volunteer



* upon request *


Well versed in the field of sales and marketing with ten years of experience in the hospitality and events industries. Abreast with diverse sales & events processes, financial planning, promotions and packages development, training implementation, expense management and business presentations.


2019 - 2020

Lyceum of the Philippines University - Makati

Bachelor of Law

Study on hold

2005 - 2009

De La Salle University - Dasmarinas

Bachelor of Science in Hotel and Restaurant Management Academic scholar for three consecutive semesters.

College representative to the University yearbook. Experience

2016 - 2020

SM Hotels and Conventions Corp. - Taal Vista Hotel Senior Events Manager

Primarily in charge on handling, managing, and formulating the following: VIP events. Conventions and conferences. National Sales Office to Events team coordination. Staff training and development. Events implementation. Guests' feedback satisfactory level at 87%. Individual Key Performance Indicators. Achievement of team's KPIs by 88-90%. Upsell of ancillary revenues by 18-20%. Departmental audit ratings of 85%. Forecast and budget within the -/+5 margin year on year. JERELYN TRIA

Hospitality Professional


Baptist, Mother of two (2)


* Commendations and

nominations upon request *

Lower banquet operational cost by 3%. Business review presentation. Annual banquet packages and promotions in line with marketing plan. 2012 - 2016

Richville Hotel Management Inc. - Vivere Hotel and Resorts

Banquet Sales Account Executive

Responsible for handling: Existing and new MICE and Socials accounts. Physical sales call and telemarketing to Alabang and Parañaque accounts. Leads conversion by 22%. Ancillary revenues by 25%. Bridal fairs and exhibitions. Events process from start to finish. Hosting role for school immersion events. Internal and external pre-event meetings. Administrative duties that may be assigned from time to time. 2011 - 2012

Nipad Inc. - Herald Suites and Herald Suites Solana Room Sales - Account Executive

Maintains and conducts: Physical sales call and telemarketing to corporate accounts in Laguna, Batangas, Tarlac, and Pampanga. New accounts at 3% increase versus previous year. Sales blitzes. Coordination to Reservations, Front Office, and Housekeeping for room inventory and bookings. Release of booking confirmations when necessary. Increased area sales by 13% for 7/12 months.

Monthly sales revenue presentation.


UNHCR Philippines


2019 - Present

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