MOHAMED IBRAHIM MOHAMED
Cairo – Egypt
Email – Skype: email@example.com
Marketing Communications expert with extensive multi -sector experience across the MENA region. Career highlights include:
Managing integrated internal and external communications plans across diverse sectors.
Successfully managed prestigious international events, press conferences and CSR practices.
Producing world-class magazines, newsletters, websites and TVCs.
Developing strong working partnerships with external stakeholders and engage them.
Developing strong partnerships with multiple external agencies and media influencers.
Successfully managed media crisis for big organizations.
Maintaining excellent communications with senior colleagues in extensive groups.
Client-side and agency-side experience across the communications spectrum.
I have been working as Group Marketing Communications Manager for big Groups. Recent projects include:
AREAS OF EXPERIENCE
Advertising & PR Management
Content Development &Management
Arabic & English Editing/Writing
Scheduling & Budgeting
Media Planning & Monitoring
Research analysis & reporting
Native fluency in Arabic.
Excellent command of both written and spoken English.
Analytical research and planning.
Extensive marketing and advertising expertise.
Creative thinking and strong problem-solving skills.
Excellent knowledge of Word, Excel, Power Point and Access.
February 2019 – Jan 2020 Marketing Communications Director
Blue Sky Group
Building marketing programs to support business objectives across different channels and segments in support of our overall strategic plan.
Developing communications strategies for brand development and lead generation, setting both calendar and budget for them.
Identifying marketing opportunities through market analysis & research, study current market conditions and competitor information in order to determine market requirements for existing and future products and tactics.
Managing all digital marketing and social media platforms, develop engaging and entertaining content.
Managing the marketing team, other internal stakeholders, and external agencies and vendors.
Liaising with sales teams in order to plan and launch aligned and consistent marketing campaigns.
Briefing our vendors on our requirements and closely work with them for best deliverables.
Identify potential opportunities at the local & international levels and create events calendar to capitalize on those opportunities
Develop &write contents that engage and entertain the target audience.
Overseeing sales team members in performing their given tasks and leads, review and enhance the quality of their work process.
Developing and maintaining a strong client’s database.
Identifying KPI’s for each project and communications plan.
Successfully Launched the new product - Prime Bus
Increased sales volume 35% in 2019
Successfully completed deals with Fawry & Aman
Increased the Facebook fan base to 200.000
Launched the Instagram Page
Opened new offices and signed with new agents to increase our network
November 2010 – Dec 2018, UAE: Group Marketing Communications & PR Manager
AL JABER GROUP, AL JABER AVIATION,
AL JABER ENERGY, LOTUS Cars MIDDLE EAST
Developing and managing corporate communications and marketing plans that strategically enhance the business performance of more than 50 companies that comprise Al Jaber Group including Automotive, Aviation, FMCG, Hospitality, Energy, Industrial, Logistics, Real Estate and Trading companies.
Overseeing all communications, PR and promotional activities to support the overall brand within the marketing strategy.
Overseeing all crisis communications of the Group:
oDevelop and cultivate strong relationships with public officials and spokes persons to coordinate and work together in times of crisis for proactive media strategies and response plans to the public to protect the reputation of the company.
oEnsure clear, immediate and consistent emergency messaging to identify types
oWork closely with principals, safety & security to help communicate issues at our sites/departments through calls, emails, and other forms of internal
oOversee & monitor the activities of workers to protect the safety of our employees and the public as well.
oDevelop emergency plans according to government regulations; this includes training programs for workers/employees.
oCoordinate public relations, issue press releases and provide information to all departments within the organization in times of crisis.
Laying out the marketing mix strategy of the new products, the segmentation, targeting and positioning strategy and test marketing & post launch reviewing.
Briefing suppliers (Advertising, Content, Digital, Events, Media and PR agencies) on our marketing requirements and closely working with them to execute projects.
Developing, writing, editing and proofreading the quarterly Al Jaber Group magazine.
Writing and editing English and Arabic press releases and announcements for Al Jaber Group and distributing to a wide network of media.
Developing and maintaining strong media relations with key sector influencers.
Managing all Al Jaber Group events, exhibitions and conferences - writing speeches for senior management.
Planning press conferences, press -kits, and other written materials for Board meetings and other public hearings.
Developing strong working partnerships with external stakeholders and engage them.
Managing all CSR practices of the Group - reaching out to the public via PR and marketing to deliver the message of the company’s commitment to social responsibility.
Managing and updating all Al Jaber Group intranet and internet websites, including all content (copy, design and images) on 10 websites.
Media planning, monitoring and reporting.
Liaising with all internal Group companies and units and attending to their marketing and communications needs.
Reporting directly to the Corporate Communications Director and the CEO with scheduled weekly and monthly reports.
Successfully managed PR and communications throughout Al Jaber Group’s recent financial restructuring process including risk & crisis communications.
Successful participation at Middle East Business Aviation (MEBA) 2010 and Dubai Air Show 2011.
Successful participation at the International Defense Exhibition & Conference (IDEX) 2011 and 2013, The BIG 5 2013, and the World Ports & Trade Summit.
Writing, editing, and proofreading five issues of ‘Al Jaber World Magazine’.
Launched Lotus Cars brand for the first time in the Middle East.
Launched Aviation Management Services for Al Jaber Aviation.
Developed the marketing plan for a new hospital owned by the Group.
October 2006 – November 2010, Egypt: Advertising Account Supervisor
DDB Egypt – TAREK NOUR COMMUNICATIONS
TalaatMoustafa Properties (Madinaty)
Edita Food Indsutries
Memaar Al Murshedy Properties
Vodafone (media side)
Developing continuous advertising and marketing plans that achieve clients’ business strategies and plans; proactively create strategic communications plans and implement various media solutions for each client.
Creating a portfolio of client accounts and monitoring the ongoing activities related to them.
Managing, reviewing progress and delivering the client’s advertisement projects.
Conducting meetings with the clients as well as informing them about the current work status of their projects.
Establishing relationships with new clients and maintaining and nurturing business relationships with existing clients.
Customizing media plans on all mediums - TV, press, radio, outdoor, and digital.
Pitching for new clients.
Conducting marketing research, communications analysis, and media spending analysis for clients – specializing in real estate and telecommunication.
Conducting monthly media review on Statex and X-Plan software for media spending and GRP in the telecommunication sector in Egypt and the Middle East.
Analyzing and following up on the results of marketing campaigns and adjusting if needed.
Production of more than 15 TV adverts.
Achieved great results in the marketing launch campaign of the huge Egypt real estate project, Madinaty:
o Achieved six months target (1.4 Billion) in two weeks.
o Prices doubled since launch.
o Furthermore, TMG subsequently initiated an IPO which was 65 times oversubscribed breaking all IPO records in the Egyptian stock market.
Managed a successful marketing alliance between Henkel Egypt and Universal Group.
2020 Digital Marketing Diploma, Chartered Institute of Marketing (CIM) - AUC
2009 Master of Business Administration, Marketing Major - Ain Shams University
2009 Checkmate, OMD marketing & media integration program by Omnicom UK