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Marketing Cloud Consultant

Indianapolis, IN
March 23, 2020

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317-***-**** -

Creative business professional with extensive project management experience in logistics and marketing communications. A strong background in a broad range of marketing functions in diverse industry segments. Proven experience in providing leadership qualities which combine vision, supporting creative thinking and maximizing profits.


o Salesforce Certified Marketing Cloud Email Specialist, Certification Number: 4495954 o Salesforce Certified Marketing Cloud Social Specialist, Certification Number: 17843201 o Salesforce Marketing Cloud Consultant, Certification Number: 19194269 o Salesforce Certified Marketing Cloud Administrator, Certification Number: 20831215 o Salesforce Certified Administrator, Certification Number: 17824483 PROFESSIONAL EXPERIENCE October 2017 to Present

Marketing Cloud Senior Success Guide

Qualify success center programs such as accelerators, business engagements and other best practices that align to the customer’s Salesforce Marketing Cloud Success Journey and implementation.

Facilitate high impact, Marketing Cloud success accelerator customer engagements virtually targeted at all levels of an organization (C-level, VP, Mid-Level Management and Project Team) to drive stronger product adoption and transform organizations.

Ensure Success Accelerator engagements address specific target areas within defined scope and address customer’s corresponding concrete business goals.

Drive business and technical requirements discussions with customers and provide relevant best practice and design recommendations.

Deliver accelerators within estimated delivery times to maintain utilization target while ensuring quality.

Maintain and ensure accurate forecasting and engagement details of accelerator deliveries

Apply project management skills to effectively manage and complete multiple simultaneous accelerator engagements within defined timelines and quality guidelines.

Identify and proactively manage risk areas and commit to seeing an issue through to complete resolution.

Develop productive relationships with internal teams, providing thought leadership and closed loop feedback.

Maintain and grow technology and domain expertise, staying current on all related products and services. July 2015 to October 2017

Marketing Cloud Success Agent

Fiscal Year 2017 Statistics

Customer Satisfaction Score: 9.43 (10 point scale) Case Closure Utilization: 138.27%

Consults with customers and internal employees regarding case status and solution resolution in a factual, professional, timely and consistent manner.

Provides on-the-spot product training, product usage solutions and how-to answers.

Answers customer inquiries regarding Marketing Cloud application and electronic marketing functions.

Identifies and manages technology solution requests including template design assistance, activations/enhancements/optimization services, deliverability consultation and enterprise management.

Assists clients in optimizing the use of the application and identifies automation and integration opportunities.

Analyzes key email performance indicators and identifies opportunities for optimizing results.

Coordinates resources from product development, product management, technical support and account services as requested.

Utilizes SQL database queries for the purpose of troubleshooting, gathering data, reporting and resolving customer inquiries.

Tracks and maintains all client communications and solutions in Salesforce CRM.

Advocates for clients by driving product improvements.

Provides feedback to product development regarding the utility of the Salesforce applications and platforms. Northern Indiana Industrial Coatings, Akron, Ind. September 2013 to July 2015 Marketing and Communications Manager

Leveraged communications between current and prospective clients to create a reference based marketing system where prospective clients were able to communicate openly and freely with current customers. Instructed and created materials for sales team to market to prospective clients what makes the services and guarantees Northern Indiana Industrial Coatings provides different from competitors. Served as the 24-hour point-of-contact for all customers. Key Contributions:

o Oversaw a complete re-branding initiative from conception through realization. o Implemented a quality control procedure and reporting system which reduced voiced customer concerns by 73 percent.

o Oversaw creation of subsidiary division in Fort Wayne, Ind. Forte Creative Media Public Relations, Las Vegas, Nev. January 2013 to September 2013 Public Relations Account Executive


XYIENCE Xenergy: Coordinated media appearances for Team XYIENCE and served as a representative of the brand to consumer media outlets, while maintaining the brand's core values and unique ties to UFC. Essentia Water: Developed the brand's outreach to consumer media and discovered opportunities to increase consumer understanding of the product.

Las Vegas Ski & Snowboard Resort: Managed consumer media outreach to the Las Vegas, national and international media to increase visibility of the resort and the services they offer. WAR Athletic: Lead the entire public relations program for the company; including, social media, consumer and business media outreach, while developing content to permeate new markets that are interested in; but unaware of, the company's products.

Key Contributions:

o Gained un-paid product placements in publications such as Men’s Health, Bicycling, Trail Runner, Las Vegas Review-Journal, Chicago Tribune, Fight!, Fighters Only and Women’s Health. o Booked over 25 interviews for XYIENCE brand ambassadors which received national exposure for the product line.

The Madison Courier, Madison, Ind. June 2008 to October 2009 Reporter and Staff Photographer

Crime, courts, fire and county government beat reporter. Wrote in-depth stories regarding state legislative issues, Indiana State Supreme Court cases, business and sports. Key Contributions:

o Received two Hoosier State Press Association awards. o Consistently produced articles which received the highest level of traffic on the newspaper’s website. United States Marine Corps May 2000 to August 2008 Sergeant and Training Chief

Oversaw and coordinated an entire training plan for 104 Marines on a monthly basis. Responsibilities included developing and installing a training regimen which provided an innovative and creative take on current Marine Corps training programs.

Worked closely with high ranking officers of all branches of the military to ensure communications and training objectives were achieved.

Briefed local news media on Toys for Tots program performance and objectives, while advising higher ranking officers on talking points and key messages to deliver while being interviewed. Played a vital role in event planning for the detachment’s annual “Family Day,” including planning and implemented activities designed for a wide variety of stakeholders belonging to different demographics. Platoon Sergeant and Battalion Radio Chief

8th Engineer Support Battalion, Iraq

September 2005 to March 2006

Responsible for leading, guiding, mentoring and the personal security of a platoon of over 28 Marines across three sections.

Personally oversaw the utilization, accountability and security of over $6.7 million of tactical satellite, radio and data communications equipment.

Planned for and supervised the implementation and employment of all Engineer Support Battalion radio communications assets to three operational companies spanning over six forward operating bases in western Iraq. Radio Watch Chief

Combat Service Support Battalion 10, Iraq

February 2003 to May 2003

Served a combat and communications role in effectively accomplishing Combat Service Support Battalion 10’s mission from its forward operating base in Kuwait to Baghdad, during initial invasion of Iraq. Managed a team of 12 Marines in coordinating direct radio communications from forward operating bases to rear garrison without direct supervision.


Master of Arts in Public Relations, 2011

Indiana University

Bachelor of Arts in Journalism, Minor in Philosophy, 2008 Indiana University

Technical Skills

Adobe Creative Suite (Photoshop, Illustrator and InDesign), iMovie, Cision, the entire Mac operating system and the entire Microsoft Office Suite (Word, PowerPoint, Outlook, Excel and Access). High level understanding of social media outlets and how they can be utilized to reach stakeholders. Highly proficient in photography and the Associated Press writing style.

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