Digital Marketing Manager
Accomplished professional with extensive experience generating revenue through e-commerce and digital marketing. Track record of managing digital marketing channels, identifying client needs, encouraging customer engagement, and finding ways to increase product market. Expert in leading various digital marketing and social media campaigns to increase profitability. Demonstrated success in using innovative approaches and smart business decisions to achieve market positioning and set targets. Skilled in cultivating customer relationship, gathering and analyzing marketing information, and recruiting/training marketing staff. Highly proficient in identifying competitor and latest market trends as well as devising marketing plans to ensure continuous growth. Proven expertise in:
Social Media Platforms
Team Training & Leadership
SEO & SEM/PPC
Product Development Lifecycle
Customer Satisfaction & Retention
Key Stakeholder Collaboration
SOFTWARE & PLATFORMS
Mac/PC, MS Word, MS Excel, MS Access, PowerPoint, Publisher, Google Docs, Google Sheets, Adobe Photoshop, Sage ACT (CRM), Dreamweaver, PR Web, Constant Contact, Google Ads, Hootsuite, Roc Search, YouTube, LinkedIn, Twitter, Facebook, Instagram, Pinterest, Google Analytics, JIRA, Shopify, Walmart, Amazon, eBay, NewEgg, WordPress, Salsify, Octoparse, Google Merchant, Jungle Scout, Google Search Console, Yext
Robert Half/Yourwatch.com, New York, NY
SEO/SEM Specialist (Contract), Jan 2020 to Feb 2020
Developed and implemented initiatives for Lower funnel while focusing on marketing and go to market strategy. Optimized website load time and customer experience, by restructuring the shopity e-commerce website. Used Google Analytics and Google Search Console to conduct SEO strategy post daily analysis as well as in-depth review of website analytics. Improved sales and SERP rank by writing metadata for use on to drive organic traffic to the website. Maintained API integration and account setup for Partner Platform Selling, including Facebook and Instagram.
Met stakeholder demands regarding UX by leading end to end development and fine tuning of agency web website, leading to increase conversion rate and customer satisfaction.
Idexcel, Basking Ridge, NJ
Product Manager (Contract), Sep 2019 to Sep 2019
Supervised routine digital store management across dozens of product categories in smartphone accessories. Led successful launching and merchandising of products as well as manage promotional activities for wireless products and related accessories. Worked in close collaboration with business teams and technical teams to keep seamless flow of work.
Involved in website optimization projects to increase online traffic and brand awareness.
Outwater Plastics/Architectural Products by Outwater, Bogota, NJ
Marketing Manager (Products), Jun 2016 to Aug 2019
Shared KPI driven marketing roadmap with stakeholders and brand representatives through presentations and detailed reporting. Administered various E-commerce platform selling on Amazon, Walmart, eBay, and Newegg. Improved SERP by leading agency assisted meta data creation, including Meta Descriptions, H1 Tags, and Alt Tags. Drove web optimization tactics, tracked websites search performance, and troubleshoot web errors by using Google Search Console. Managed social media presence and advertising on various social media platform, such as Pinterest, Instagram, LinkedIn, Twitter, and Facebook. Created brand awareness and highlighted products by negotiating media purchasing and ad distribution through print, TV, and digital distribution channels.
Enhanced product searchability for 65K products via tuning through Roc Search.
Updated directory listings on 70+ sites for brand awareness through Yext.com.
Launched 10K products on Amazon while editing website and developing content strategy.
Bamboo 52/Philip Marie, New York, NY
Marketing & Events Manager, Jun 2012 to Apr 2016
Developed and maintained company websites by using WordPress. Designed campaign graphics and flyers via Adobe Photoshop for branded print and online promos. Identified new business opportunities through effective Facebook advertising. Led and mentored a team of distributors to oversee distribution of promotional materials.
Generated 300+ additional annual bookings through email marketing.
Introduced Every Door Direct Mail Marketing Campaign via USPS geared to holiday event sales.
Additional Experience as New Business Development Coordinator at Indulge NY, as Clinical Research Organization Operations/Marketing Associate at Essex Company, as Nightlife-Listings Columnist (Internship) at Charles Winters Information Management, as Marketing Coordinator at Lucky Strike Entertainment, and as Marketing Intern at Revolutionary Records.
BS Business Management and Administration
Touro College, New York, NY