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Social Media Digital Marketing

Sofia, Bulgaria
March 12, 2020

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Top Skills






English (Full Professional)

Russian (Professional Working)

Bulgarian (Native or Bilingual)


PDA International


Best Film in the category of Public

Interest Films for the documentary

“Bulgaria, the Mystery"


+359********* (Mobile)

chavdarov-9852b7 (LinkedIn) (Company)

Nikolai Chavdarov

Director at Global Web OOD


Experienced professional and founder with a demonstrated history of working in the broadcast, creative, digital and print media industry. Skilled in Producing, Creative, Translation, Journalism, Web Design, Market Research, and English. Strong business development professional with a Postgraduate, Hubert Humphrey Fellow focused in Broadcast Journalism, Advanced Negotiations and Conflict Resolution from University of Maryland College Park. Experience

Global Web OOD


July 2015 – December 2019 (4 years 7 months)

Leading the digital media projects of Global Group Bulgaria, one of the largest independent producers in Bulgaria. Global Web currently produces two media projects: - leading entertainment website - digital media focused on womens' fashion and lifestyle Manage the 24/7 content production with broad scope on the types of content

- written, editorial, video, photos, slideshows. Establishing the guidelines and the balance for the production of content based on local, national and international scopes. Assign tasks for the editorial and development teams. Define the roles of the editorial staff. Develop style sheets and set editorial calendars. Train staffers, to refine the skills needed. Developing and implementing rules and style book standards for the production of original content. AB testing of different types of content - sketches, daily videos with voice-over and or subtitles. Participating in the recruitment process - creating descriptions, hiring of the editors, writers, producers.

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Develop structure, content, workflow and scope of the site. Streamline production processes. Create and implement content gathering and producing timeframes and procedures.

Development, initial testing and deployment of social media strategy. Creating of new profiles, rules, style standards, testing, launching etc. Managing the daily output, organising the publication routines and calendars for the different social media profiles.

Manage the development process for the websites. Improving CMS features, sites’ UX and UI, SEO, adding new features, improving the design and usability of the desktop and mobile versions of the websites. Coordinate the production, testing and launch of upgrades and improvements. Creating detailed description of the OS and Android applications. Outlining the required features and establishing guidelines for UX and UI. Development and beta testing of the apps.

Manage and coordinate sales for the websites.

Global Group - Bulgaria

Project Consultant

June 2015 - November 2019 (4 years 6 months)

Manage the development process for the group's website. Improving CMS features, sites’ UX and UI, SEO, adding new features, improving the design and usability of the desktop and mobile versions of the website. Coordinate the production, testing and launch of upgrades and improvements.

The Guardian

Stringer, Commentary writer

April 1998 - June 2015 (17 years 3 months)

Writing of original articles and investigative reporting in English. Awareness and monitoring of top news on Bulgaria and the region. Research, interviews, writing and editing for the Guardian newspaper.

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Neterra Ltd., Neterra Communications Ltd.

Head of TV and Multimedia Programming, Acquisitions and Digital Department

July 2012 - August 2014 (2 years 2 months)

Management of the TV services Neterra Ltd. provides – operational, strategic and financial.

Leading and managing the team that negotiates the content. Develops new content products and services. While label DTH and IPTV. Retail IPTV and DTH services from content negations to end-user equipment and interface. Smart TV services research and development – built-in over the top IPTV service with Philips TV sets, MAG IPTV set top box. Leading the research for new content acquisition.

Moneta Ltd.

Creative solutions provider

June 2008 - September 2011 (3 years 4 months)


Iris PR, Bulgaria – Production of a weekly TV talk show “Prints”, bTV Bulgaria, CME Group

Production of a weekly TV talk show “Prints”

Developed content gathering and producing timeframe and procedures Create, produce and manage the original set of the show together with leading local set designer company

Create and produce TV open, close, teaser, promo and overall visual solution for the show together with a prominent creative designer, director Train the host of the show for anchor

Train the editor of the show – writing, editing and reporting for TV Moneta Ltd.


July 2010 - November 2010 (5 months)

Ivan&Andrei’s Daily Show, Nova TV Bulgaria - MTG Group, – Editor-In-Chief Editorial leadership of the daily show’s content and production Created a new show structure

Audience analysis and strategic planning for the new season Streamline production process

Gather and implement production and visual solutions for the show Assisted defining of the roles of the editorial staff Developed promo TV and Print campaign for the new season Page 3 of 5

Moneta Ltd.

CCO, Senior Advisor, Consultant, Workflow designer September 2009 - November 2009 (3 months)

Charisma, Lebanon – Senior Advisor, retained to develop a new Pan-Arabic satellite-delivered news and information channel in the Middle East. Main Objective:

Developing a new daily news and information service for broadcast and new media clients in the Middle East for a leading media company, from the creation of the business, broadcast and technical operations plans. Workout the news gathering and producing timeframe and procedures Narrow down areas of specialization and the content sections Designed FX workflow, provided solutions for production implementation of FX in the output. Delivered Business Plan & Workflow design with specific tailor made solutions.

Balkan News Corporation

Producer, reporter

September 2000 - January 2009 (8 years 5 months)

Producer of newscasts in the bTV’s News Department - discuss, plan and organize the shooting of reports. Edit the reports of the newscasts. Prepare the rundowns for the newscasts, edit anchor tags and develop the visual side of the newscast – including cameras, special effects ideas and graphics. Organize and produce extraordinary newscasts and special live events. Shoot reports and interviews for the News. Plan, co-ordinate and produce special PR campaigns.

Chief workflow designer and supervisor ENPS, MOS, Avid Newscutter, Avid Assist, Interplay systems

September 2005 - April 2006 – Producer for the LAST DESTINATION documentary – a USAID sponsored project about corruption in BG and the USA.

Manager, Producer, Co-ordinator of the VIZRT 3-D Graphics solution implementation in the producing of newscasts, talk shows and special coverage in the News Department. Producer of the new IDs project for the bTV News, Morning Show, Sports, Weather. Won an honourable mention for the documentary “Bulgaria, the Mystery”, as the film’s director, at the Balfest 2004 (Balchik, Bulgaria) Page 4 of 5

TV Puls, News Corp.

Consultant, Workflow designer, Trainer

October 2007 - February 2008 (5 months)


Consulted in streamlining the station's production processes across the respective departments

Consulted Puls TV's News Department with the news gathering and producing timeframe and procedures

Consulted in gathering production and visual solutions for Newscasts, Morning Show

Supervised development the News segments of Puls TV – 7.30 Newscast, 10 pm Newscast, Weekly shows

Consulted on designing the Morning show structure and production workflow Assisted in defining of the roles of the editorial staff Designed a working model of workflow between News Department, Production Department and Technical Department concerning the producing of the Newscasts

Moneta Ltd.

Consultant, Creative - content & structure development, Trainer November 2007 - January 2008 (3

months) Bulgaria

•MyHomeBG, Bulgaria – a website about Bulgaria

Develop structure, content, workflow and scope of the site Develop the news segment of MyHome Bulgaria

Define of the roles of the editorial staff

Develop style sheet and set editorial


Train staffers, to outline the skills needed

Participate in the recruitment process


University of Maryland College Park

Postgraduate, Hubert Humphrey Fellow, Broadcast Journalism, Advanced Negotiations and Conflict Resolution · (2003 - 2004) University of Sofia “St. Kliment Ohridski”

Master of Arts (MA), Broadcast Journalism, · (1992 - 1999) Page 5 of 5

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