SONALEE SIRCAR

A: Santacruz (East), Mumbai

C: 981-***-**** ~ E: ada8qc@r.postjobfree.com

CONTENT WRITER / COPY WRITER / EDITOR / CREATIVE WRITER Comfortable with technology and the new media, a conventional respect for the rules of language, prompt completion of deadlines and the pursuit of growth and development Profile Summary

• Content & Corporate Communications Expert with skills in managing and handling administrative & operational roles in corporate communication as well as brand / image building through a synergic set of activities

• Extremely proficient with reference to national and international standards of writing, commissioning and editing content for articles covering a wide range of topics such as travel, food, lifestyle, fashion and entertainment

• Capability of conceptualizing and orchestrating marketing campaigns that effectively reinforce and build brand images

• A thorough professional with a proactive and positive attitude, capable of thinking out of the box and generating new ideas

• A planner & strategist with proficiency in completing writing assignments as per set standards w.r.t. order, clarity, conciseness, style and terminology

• Possessing credibility and personal integrity resulting in lasting impressions with corporate decision makers, motivating employees and generating loyalty

• Adept in written and oral communication skills with an in-depth understanding of relevant concepts History of Excellence

Content Writing Creative Writing Copy Writing

Content Editing Media Coordination Event Management Customer Management Liaising & Coordination Office Administration Corporate Communications Public Relations Internal Communications Career Highlights

• Earned appreciation for:

o Authentic content and unique writing style from the Head – Travel Like Me (Ezeego1.com) at Cox & Kings o Effective inter-personnel skills to manage key events successfully from the CEO and Editor-in-Chief, eScribes India Private Limited

o Excellent communication skills related to concepts, thoughts and ideas from the Editorial Director, ZDNETIndia.com (Jasubhai Digital Media)

o Cordially coordinating with various official delegates during Global Trade Fest 2004 from PAM Sherif, Acting General Manager, WTC-Doha

o Singlehandedly managing various administrative assignments using good judgment from the Manager, Petra Design

Professional Experience

Since Jan’13 till date: Cox & Kings (Ezeego1.com), Mumbai as Content Associate – Travel Key Result Areas

• Developing innovative travel content for Travel Like Me portal including international content on attractions, lifestyle, places to visit, etc.

• Conducting content research to ensure delivery of unique content to educate travelers about international locations

• Organising material and completing writing assignments according to set standards such as order, clarity, conciseness, style, and terminology as well as analysing its applicability and suitability for the Indian / client’s target market

• Understanding requirements and gathering relevant information about what is to be written through research, reviewing work of the in-house team and from experts in the industry

• Creating languages & style guides, content for documents and editing so as to maintain the consistency of the article

• Conceptualizing, planning and designing the writing style; using appropriate headlines/ captions and illustrations for enhancing the general presentation of the articles

• Taking adequate measures to ensure that a quality product is prepared within the given deadlines; reading and assessing the final copy of publication and producing updated editions of publications if required Feb’09 - Jan’13: Enigma Interactive Pvt. Ltd., Mumbai as Online Content Manager and Head – Customer Support

Key Result Areas

• Carried out content writing and editing work for media sites and publications – CIO NexT, opXcellence, BFSI NexT and Events business

• Worked towards attaining maximum audience attendance for eScribes through effective audience management

• Designed strategies and policies for promoting and supporting the company; facilitated the development of online information sites and release of publications/newsletters

• Analyzed developments in specific fields to determine need for revisions in previously published materials and development of new material; recommended revisions or changes in scope, format and online content Part-time Experience

Dec’06 – Dec’08: Jasubhai Digital Media, Mumbai

Role:

• Managed content writing and editing work for media sites and publications: ZDNETIndia.com and The CTO Forum

• Prepared How-to-dos for ZDNETIndia.com including better photography, buying tips for tech gadgets, etc.

• Involved in editing articles for The CTO Forum; edited 300+articles for both media publications

• Chalked out back-of-the-book articles for both media brands – Life of a CIO Section, Gadget Reviews, etc. Previous Experience

Dec’03 – Jan’05: World Trade Center, Doha & Toronto as Secretary and Public Relations Officer Sep’02 – Dec’03: Petra Design Consulting, Doha as Office Administrator Education

• 2002: Bachelor of Arts in English from Annamalai University Personal Details

Date of Birth: 20th October, 1980 Languages Known: English, Hindi and Bengali