Marketing Communications

LISA M. WILLIAMS

*** ****** ***** ****, ****, NC 27502

919-***-**** *****@**.**.***

Marketing & Communications Professional with experience in U.S. and international technical B2B marketing communications, writing and editing, lead development, project management, product launches, publicity campaigns, social media, e-blasts, website development and maintenance and SEO, print and internet advertising, collateral design and production, training design and delivery, copywriting and editing, budget creation and tracking, data base creation and maintenance, lead tracking and event coordination. Strong interpersonal, communication and project coordination skills with ability to successfully organize multiple priorities, coordinate resources from divergent areas, and focus on quality results within deadlines.

Participative management style with focus on collaborative problem solving and team building. Software experience and application expertise in Microsoft Office Suite, Adobe Graphics Suite, Gimp, Prezi, MailChimp, SurveyMonkey, WordPress, SharePoint, Google Analytics and several CRM databases.

WORK EXPERIENCE

Marketing Communications & Business Consultant (Present) Virtual, Raleigh-Durham, NC

- Provide the functions of an entire Marketing Communications department for small- to medium-sized businesses.

- Freelance writing, editing and design services for new and existing projects such as websites, brochures, presentations, social media, etc.

- Virtual or on-site, retainer or project basis.

Communications Analyst, Contractor (Nov 2015 to Jul 2016) BASF Crop Protection, Infotree Source

Agricultural chemicals, FCC internal communications Research Triangle Park, NC

- Responsible for executing internal communications strategies in support global regions.

- Propose, design and direct implementation of ambassadorship programs for leadership team.

- Oversee SharePoint and intranet site updates and revisions.

- Produce, write, edit monthly newsletter distributed to worldwide audience. Marketing Communications Manager (2012 to 2015)

Quanta Technology

International power and utility engineering services Raleigh, NC

- Managed all marketing communications in support of twelve business areas, including the branding, design, writing, editing and production of sales collateral, web content, newsletters, e- blasts, social media, articles, press releases, presentations, print ads, conference logistics and more.

- Responsible for company website design, content and SEO. Worked with web designer to maintain, update and upgrade website on Drupal platform.

- Coordinated the content, organization and updates for SharePoint intranet site in support of Business Development and conference planning/logistics.

- Utilized online applications for social media (Twitter, Facebook, LinkedIn, Bit.ly, Ow.ly), e- blasts (MailChimp) online surveys (SurveyMonkey) and recorded webinars (GlobalMeet).

- Performed marketing research for competitive capabilities, market trends, potential clients and key customers.

- Established internal/external relationships with parent company and industry publications to maximize marketing and publicity opportunities, including press releases, articles and sponsorships.

- Produced monthly dashboard reports showing status of website landing pages, hits/leads, social media activity, collateral updates, schedules, etc. Canadian Relationship Manager, IVR Voice

Mediant Communications (2012 to 2015)

Shareholder communications

Cary, NC

- Manage Canadian accounts for proxy preparation, distribution of annual meeting materials and vote tabulation.

- Record IVR greetings and proposals for telephone voting in support of proxy voting. Communications Specialist

Advanced Energy (2011 to 2012)

Non-profit energy efficiency collaboration

Raleigh, NC

Wrote and edited press releases, training material, presentations, proposals, capabilities brochure and website content for Applied Building Science division of non-profit company. Communications Consultant

WYSIWYG Communications (2005 to 2011)

Business and communications consulting

Apex, NC

- Developed and executed business plans, marketing communications and publicity programs for small- to medium-sized companies including website development, collateral design, press release and article creation and placement, sales training, procedures writing, advertising, training, event coordination and more.

- Clients included companies in the hi-tech, CRM software, solar lighting, pharmaceutical sales training, medical services, finance, rehabilitation, crime prevention, visitors’ bureau and manufacturing industries.

Marketing Communications Manager, Webmaster

Thales Computers (1994 to 2005)

Rugged VMEbus real-time computer engineering and production Raleigh, NC

- Directed all aspects of planning, executing and evaluating marketing and promotion programs.

- Projects included website management, corporate image campaigns, product launches, designing collateral material, revamping customer database, enhancing lead fulfillment system, coordinating international sales meetings.

- Developed and maintained corporate website, managed several major upgrades, handled registration with search engines and coordinated partnership hotlinks. Creative Services Supervisor

Organon Teknika Corporation, bioMérieux (1986 to 1994) Biomedical equipment, diagnostic tests and instrumentation Durham, NC

- Established in-house advertising/communications department delivering outstanding results while minimizing costs.

- Directed the development, implementation and tracking of promotional programs in support of six business lines including advertisements, press releases, brochures, training materials, convention support, slide and video presentations, direct mails, sales lead generation, sales promotions, newsletters and telemarketing.

International Marketing Supervisor

AT&T Communications (1983 to 1986)

Long distance telephone service

Morristown, NJ

- Implemented comprehensive marketing and training programs to improve international customer service.

- Supervised 200+ international operators/managers; developed standardized customer interface.

- 1 of 6 founding members of President's Task Force for post-divestiture trouble shooting and support.

EDUCATION

Bachelor of Science in Marketing, Minor in Advertising and Public Relations Fairleigh Dickinson University - Madison, NJ

LINKS

http://www.linkedin.com/in/williamslisa

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