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Direct Mail Marketing

Morton, Pennsylvania, United States
February 20, 2019

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John Bratton

**** ****** ****

Morton PA ***** Cell: 610-***-**** e-mail:


Forty-four years in the shipping/mailing/printing industry with increasing responsibility for managing shipping/mailing vendors to ensure delivery and control cost; production analysis supporting P&L; staff development.

Barton & Cooney 2009 to 2018 Mail Coordinator

Logistics and scheduling of printed material to optimize production. Prioritize, monitor and communicate to facilitate cost effective movement of material to meet schedules. Ensure compliance with USPS regulations to optimize postage cost.

Provide 2008 to 2009 General Manager

Responsibility for all fulfillment, customer support, lettershop, warehouse and digital print. Initiated scheduling system to improve production staffing and reduce cost.

Digital Direct 2000 to 2008 Director of Operations

Responsibility for production, customer service, warehouse and digital print. Create and implement cost analysis and production quotas to control direct labor, price jobs for sales force, maintained corporate margins as pricing dropped by 60%, direct production force of over 200 people. Liaison between company and USPS, FedEx and UPS. Negotiated improved service from USPS.

Barton & Cooney 1998 to 1999 General Manager

Create and implement production tracking system, cost analysis, and scheduling resulting in reduced direct labor. Lead all production functions and customer service for a production facility of 140 employees, ensure profitability, set pricing for sales.

Communication Concepts, Inc. 1991 to 1998 Manager Mailing Services/Postal Liaison

Implement strategy for non-traditional lettershop services, i.e. commingling and drop shipping to create a competitive edge. Represent company to mailing industry organizations and UPS, Fedex and USPS

Manager Outside Services: Outsource an average of two million pieces per month, responsible for selection, pricing and performance of vendors.

Selected accomplishments

Reduce vendor costs by 25% and increase margin to 40% while improving performance

The Franklin Mint 1986 to 1991 Senior Mail Auditor, Mailing Coordinator

Interface between in-house print buyers, printers, envelope manufacturers, list acquisition group, and mail houses . Optimize product fulfillment operations and postage.

Negotiate Optional Procedure System with USPS for $400k annual saving.

Educate creative designers in mailpiece design for $500k annual saving

Quality Circle Facilitator

University of Pennsylvania 1974 to 1986 Clerk/Supervisor Bulk Mail Service

I’ve been a presenter at Mailcom, MSMA, Direct Mail Association, and local USPS PCC events. I served as Vice Industry Co-Chair for the Delaware PCC and Vice Industry Co-Chair for the USPS Eastern Region Focus Group. I am an MFSA Certified Mail and Distribution Systems Manager (CMDSM).

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