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Sales Representative Graphic Designer

Renton, Washington, United States
August 26, 2018

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Accomplished Senior Sales Representative and Marketing Coordinator with extensive

negotiating experience and a flair for communications and problem solving. PROFESSIONAL PROFILE

• Wealth of experience, including 16 years in highly visible and corporate sales roles.

• Skilled problem solver with strong understanding of pairing product and client.

• Critical thinker with ability to develop compelling and convincing arguments.

• Outstanding interpersonal skills. Easily builds productive and enduring relationships.

• Recognized as effective spokesperson and comfortable presenting in front of groups.

• Skilled in creatively promoting and launching new products and programs.

• Energetic and organized. Able to effectively handle the demands of multiple projects.

• Committed to ideals of excellence.


Sales Representative

• Developed, grew and maintained new clientele for ongoing and repeat business.

• Creatively worked with clients in positive problem solving to develop successful solutions on projects.

• Managed appointments to coordinate various client needs daily, along with accomplishing Regional Manufacturers Sales Representative

• Forecasted and exceeded annual sales goals for territory, while managing and planning travel to work with clients in six states and all of western Canada, including Calgary, Edmonton, Saskatoon and Vancouver, BC.

• Planned events for new product launches to maintain high profile of company and continued product awareness.

• Trained clients and end users (printers and designers) effectively on features and benefits to successfully convince them to specify represented paper products on their printing projects. Author of Published Books

• Presented idea and format complete with graphic layout to publisher, which exceeded their requirements. Selected sites for photo shoots and worked as photo stylist on actual photo shoots. Wrote creative scripts along with developing seasonal recipes and quilt designs.

• Interviewed on ‘Simply Quilts’ show for HGTV with national recognition.

*Authored ‘Patchwork Pantry’ in 1996 and ‘Patchwork Picnic’ in 2001. Art Director/Graphic Designer

• Managed all phases of design projects in fast paced environments, from initial customer meetings through final delivery of product.

• Assisted account executives in defining concerns and developing creative solutions to clients advertising needs for improved results and customer satisfaction. 28836 164TH AVE SE • COVINGTON, WA 98042 • 206-***-**** • SUZETTE HALFERTY PAGE 2


Interior Designer, GENEVA’S INTERIORS (Federal Way, WA) 4/2014 to Current Responsible as a interior design sales representative acquiring business and individual clients. As a sales consultant I am responsible to represent Hunter Douglas, as well as, on sight seamstress work. We also work with furniture, reupholstery, carpet, rugs, mirrors, prints, quartz, etc. Sales Associate, ETHAN ALLEN (Tukwila, WA) 6/2013 to 12/2013 Responsible as a interior design sales representative for retail and acquire business and individual clients. As a sales consultant I was responsible for clients make their homes and businesses have better warmth and welcome.

Sales Associate, AFLAC (RENTON, WA) 5/2010 to 7/2013 Responsible as a self-employed sales representative to prospect and acquire business and individual clients. Based on my past sales experience, I was able to work with many business owners and HR employees to set up a good base of clientele. My position was to be a valuable consultant to aid in adding benefits to existing ones offered by business owners.

Senior Sales/Spec Representative, UNISOURCE WORLDWIDE (KENT, WA) 3/2008 to 4/2009 Assisted in growing account base among prominent corporate accounts and ad agencies/design studios in both Oregon and Washington. Established growth in paper sales with outside sales team by getting accounts to specify Unisource stocked printing paper. Managed sample department for services provided to various printer and designer customers. Developed and coordinated exclusive paper programs for Nike catalogs/ promotions, Columbia Sportswear, Nordstrom and Tommy Bahama. Sales Representative, OLYMPUS PRESS (SEATTLE, WA 2007-2008 Responsible for developing and growing new clientele and prospects as a commissioned sales consultant.

• Secured accounts with key prospects such as Zumiez, Mithun, Grandbank Yachts, Filter, System Three and Fran’s Chocolates.

Decorator Consultant, JC PENNEY (BELLEVUE, WA) 2005-2007 Responsible for developing and growing new clientele as a commissioned sales consultant.

• Secured over $225,000 in new sales as a rookie decorator, based on client referral business.

• Worked with clients in their home to advise on product along with consulting on design and color to develop beautiful results and high rating of customer satisfaction. Sales Representative, HEMLOCK PRINTERS (Burnaby, British Columbia) 2001-2004 Earned commissions as a print sales representative conducting business in Seattle and Spokane, Washington and in Portland and Bend, Oregon.

• Successfully grew territory sales from $0 to $800,000 through new account development and goal setting.

• Developed a client base comprising large and small end users, design studios, advertising agencies, and public relations firms. Utilized career experience to present valuable resources to clients, building trust in working with an out-of-town vendor. Secured accounts with key prospects such as Trendwest Resorts, Delta Marine, Westin Hotels, Publicis, and Windermere Services. SUZETTE HALFERTY PAGE 3

Senior Sales/Specification Rep APPLETON COATED (Appleton, Wisconsin) 1997-2001 Sold to existing paper merchant accounts across six states in the northwestern United States and western Canada for this eastern paper manufacturer and European paper line.

• Coordinated the initial launch of a high-end paper product and a stocking program for the northwest region; the campaigns included training and blitzes for merchant customers, printers, and designers.

• Boosted sales by over 66% over previous year by initiating merchant incentive programs.

• Planned and conducted a Seattle designer breakfast and evening show series with key guest speakers while participating in industry events critical to maintaining a high profile and increasing product sales.

Senior Sales/Specific Rep. Beckett Paper (Hamilton Ohio 1994-1997 Sold to established paper merchant accounts spanning western Canada and six states in the northwestern United States for this eastern paper manufacturer.

• Increased sales by as much as 17% each year while managing all aspects of territory. Assisted merchant strategies, targeting printers and designers and participated in independent and joint events promoting Beckett products; received the “Mill Rep of the Year” award in 1994 and in 1996.

• Launched new-product highest levels in the territory product lineup, emphasizing designer customer specifications and positioning the line to exploit emerging technologies for corporate Specification Sales Representative, Zellerbach (Seattle, Washington 1990-1994 Conducted specification sales in the Seattle market, assisting in growing paper sales for the outside sales team and providing training and product knowledge to the client base.

• Stratified the customer base in end-user, designer, and advertising account segments to pursue and obtain leads for the sales team.

Identified and delivered presentations to large annual report accounts within a critical market segment,

• securing targeted sales specific to the industry. Art Director/Graphic Designer 1984-1990 Managed al phases of design projects, from initial customer meetings through final delivery of product, including logos, collateral signage and package design.

• Met with such key accounts E-Machines, maintaining high levels of productivity to prepare for the promotion of this cutover at major computer shows

• Participated on design teams to produce packaging and marketing materials to promote the popular World of Wonder toy products, including Teddy Ruxpin, at national annual toy shows.

• Assisted account executives in defining creative solutions to client advertising needs to improve client satisfaction.


Associate of Science–Graphic Design • Associate of Science–Printing Technology LINN BENTON COMMUNITY COLLEGE (Albany, Oregon)

Two year Course work-School of Journalism and Communications UNIVERSITY OF OREGON, (Eugene, Oregon)

28836 164TH AVE SE • COVINGTON, WA 98042 • 206-***-**** •

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