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Manager Sales

Katy, Texas, 77493, United States
May 15, 2012

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Luis E. Seneriz

***** ******** **

Katy, Texas **493

Home Tel. (281) ***-**** Cell. (832) ***-****



International Lubricants Sales Management Position where I can use and further develop all my industry knowledge and skills to maximize growth and profit for the Company. I am also interested in related opportunities like Technical Services and Marketing Management.


1992-1994 Oklahoma State University, Stillwater Oklahoma, Off Campus Corporate MBA (Did not complete program Due to Relocation and New Job Assignment)

1990-1991 Texas Tech University, Lubbock Texas Masters of Science Industrial Engineering (M.S.I.E) (Safety-Ergonomics, Human factors, Most electives where Graduate Business School Courses)

1986-1990 Texas Tech University, Lubbock Texas Bachelors of Science Industrial Engineering (B.S.I.E)

Professional Experience

Valvoline International

Katy, Texas

2009-July 2011 Technical Manager, Product Manager

Responsible for technical support for Mexico, Latin America, and The Caribbean.

Performed C&I Strategy Sales Support, Used Oil Analysis Program, Product Technical Specification Sheets, MSDS, Lubrication Surveys, OEM Contact, Product Recommendations, and Fleet Testing Protocols.

Provided Technical Service Hotline Support Services.

Conducted training programs for Heavy Duty and PCMO in Mexico and Latin America distributor markets and Valvoline Sales force.

Set up new products, alternative formulations, MSDS and Product Information sheets.

Worked on project to provide best solution for supply to Mexico while upgrading to current specifications.

Worked in conjunction with Valvoline Supply Chain to review and develop best supply sourcing for Mexico and Latin America distributors by comparing USA product costs with 3rd Party blending in Mexico, best sourcing for latest product specifications; Supply of USA products to the Mexican market i.e. warehousing vs. direct shipments.

Set up bulk shipments, Felxibag Bulk for International Customers. International Product Manager role supporting product portfolio for Latin America distributors and Mexico by supporting efforts of: Product Cost Savings, Inventory Optimization and New Product Development.


Responsible for the Overall Profitability, P&L Management of the Latin America distributors Business group; including Mexico, Central America, The Caribbean, and some parts of South America.

Responsible for pricing, marketing, distributors programs, equipment loan programs, signage, etc.

Worked on implementing and adapting to the Region the Distributor Partners Program.

Performed as technical Services Resource for the Customers.

Performed as Country and employee manager for the Valvoline Mexico Operation.

Set up toll Blenders in Mexico.


Katy, Texas


Performed sales, marketing, and technical support Services for the Region.

Created a Separate Business Unit.

Maintained/Retained Business in Mexico.

Focused on product/brand repositioning, replacing/adding distributors, and setting the structure for future growth.

Responsible for Distributor Classification and maintaining updated Price/marketing support schemes.

Helped designed and set up product portfolio.

Managed Valvoline’s interests in Mexico, sales, and distribution of the company products, lubricants, Car Care Products (Eagle One), Antifreeze (Zerex), and automotive chemicals (Pyroil and Synpower Brands).

Strategically repositioned the brand as it was sold at an 18% price difference from market Leader Quaker State; Valvoline Brand price was set at a 5% discount to Quaker State.


Lexington, Kentucky


Technology and Product Development Group

Oversaw and approved Latin America’s Licensees, Affiliates, Toll Blenders and Joint Ventures Product Formulations.

Worked with the Various Additive Companies (Lubrizol, Ethyl, Oronite, Paramins, Infineum, and Roh Max) staff on Product Formulations.

Responsible for the Quality control Program, evaluating shelves samples on all market against approved formulations.

Set up the ASTM Inter-laboratory Quarterly Cross Check program with All the Manufacturing Facilities within Latin America.

Provided Bilingual Technical Training Support in Latin America and some in the US and Canada, including Spanish Technical Training presentations on 21 different subjects.

Started the Process of Producing/translating Brochures, Sales Sheets, Product Information sheets and other materials as needed.

Supported the International Marketing Efforts in Conjunction with The Cummins Engine Co.

Developed “Valvoline’s Optimum Choice V.4” A Global Fleet, Construction Company Intelligent program to calculate Overall Fleet Maintenance costs and Savings using Valvoline Products; used this program all over the World to set up the databases I had to work with most of the OEMS around the world.


Houston, Texas


Ran the Export Department for Conoco, i.e., responsible for Export Sales Management, P&L, Pricing, Marketing for Central America, The Caribbean, Canada, and everywhere else in the world not Including Mexico or South America.

Provided technical training seminars and support for the Mexico and South America Business Units.

Worked with agents and distributors worldwide, including Russia, Japan, Bangladesh, Etc.

Took the Dominican Republic Distributor to go from 200,000 gallons per year to 600,000 gallons in a three year period and Costa Rica from 50,000 gallons per year to 250,000 gallons per year in a three year period.


Houston, Texas

4/1994 – 12/1994 PRODUCT ENGINEER

Responded Customer Inquiries with technical recommendations.

Translated and created product brochures, manuals, marketing materials, and sales aids for the Hispanic Market.

Responded to the Technical Services Hotline (1-800 Number).

Worked intensively with Mexico Distributors and Company Staff conducting joint sales calls developing the Fleet and Mining Business in Mexico, contacting prospective customers in undeveloped markets worldwide.

Attended many training Sessions with OEMS and Additive Companies.

Spent some time in the Mines learning and understanding the business.

Worked intensively with DuPont Engineering Department, getting Conoco Products approved and recommended for use in most of DuPont Production Facilities worldwide.


Ponca City, Oklahoma


Responsible for bidding, scheduling, managing, supervising, and designing field modifications of Capital Improvement new construction projects within the refinery.

Assigned in charge of the FCC, Delayed Coking Unit, MTBE, JP-5 Jet Fuel, the grease plant, and the HF Alkylation Unit. Handled projects including: civil, process equipment foundations and piping, structural steel, process unit electronic instrumentation switchovers, storage tank construction, and asbestos abatement, and 15 unit turnarounds.

Worked with engineering Consulting/Construction companies such as David McKee, Brown and Root, and BEK.

Worked with Union and Nonunion outfits.

Prepared a presentation to the Construction Staff on Union Labor Laws.

Prepared reports on Refinery Safety topics for the Monthly Contractor Meeting.

Completed Conoco’s Career Development Program.

Helped Market Penetration efforts in Mexico, due to NAFTA.


Assisted experienced engineers with supervision and project scheduling.

Supported the projects by keeping costs down, using timeline analysis and controlling orders.

Learned to read and understand Piping Isos, P&I drawings.

Worked preparing basis of bids, and estimating costs of projects.

Identified problems/issues with the piping, and equipment placement with engineering packages.

Provided Built Drawings on finished projects.


Lubbock, Texas

Fall 1990 WORKPLACE DESIGN A PAPER SUBMITTED FOR PUBLICATION Texas Tech University, Industrial Engineering Department

SPRING 1990- Senior Project Goulds Pump Inc. Designing Layout for Pump Assembly Lines

June 1990-April 1991 Domino’s Pizza MIT (Manager in Training), Lubbock Texas

Calculated, controlled costs, and maximized profitability.

Made and delivered pizzas.

Took orders and worked intensively in product marketing.

Worked for a franchisee that would buy a poor performing store and turn it around.


2010 - Valvoline International Special Recognition For Outstanding performance

2004 - Valvoline International Special Recognition Award for Growth (Mexico Country Management) Volume and Profitability increase threefold in three Years

2003 - Valvoline International Individual Contributor Award (Increased profitability of Latin America distributors Business Unit)

12/15/97- Conoco Inc. Extraordinary Accomplishment Award (Hydroclear International Product Launch, Technical Benefits)

12/08/97- Conoco Inc. Extraordinary Accomplishment Award

10/08/97- Conoco Inc. Accomplishment Award

2/20/95- Conoco Inc. Quality & Customer Service Recognition Award (Mexico Mining Business)

1990-1991- NIOSH Ergonomics Training Grant Texas tech University

1998-1990- O.A. ST. Clair Industrial Engineering Scholarship, Texas Tech University

1987- Ex Students Association Engineering Scholarship, Texas Tech University

Deans and Presidents List Texas Tech University

Honor Societies


STLE CLS, OMA1, Previous SAE and NLGI Memberships. Fluent in English and Spanish, including technical terms. International Market and Distributorship Development Experience. CRM (SAP), Microsoft Office Products.


Motor sports, stock market, automobile mechanics, sports, cooking.

References Available upon request.

Contact this candidate