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Marketing manager

Location:
Saco, ME, 04072
Salary:
60k-80k
Posted:
September 16, 2008

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Resume:

Experienced marketer with deep skill set: ability to draw from

traditional direct mail, as well as e-commerce, online marketing,

and Web 2.0 tools. Natural strengths in written communication,

media integration, and visual design.

EXPERIENCE

July 2002-Present:

Stenhouse Publishers, Portland, ME:

Leading Publisher of Professional Books for Teachers

Marketing Manager: responsible for copy, design, and production of catalogs,

direct mail, and print collateral;print advertising; and Web site management

and development.

Key accomplishments:

* established small prospecting catalog,producing same AOS as large

flagship catalog with much lower cost per piece;

* converted DM program to environmentally-friendly FSC paper while staying within budget;

* lead redesign of DM for more consistent branding;

* developed specific catalog for higher education market;

* migrated static, HTML-based Web site to dynamic database-driven e-commerce site

with integrated Content Management System;

* implemented Google Analytics for Web site analysis;

* launched and managed e-books program with multiple distribution partners.

1997-June 2002: Macmillan Reference USA (Division of Gale/Cengage Learning), New York, NY:

One of the most respected names in library reference publishing

Senior Marketing Manager: marketing and P&L responsibility for selected imprints of multivolume

library reference encyclopedias. Received Gale Bravo Award for work on Web site transition. Responsibilities included:

* annual planning and budgeting;

* collaborating with Creative Services department on direct mail and sales collateral;

* managing content of imprint web sites;

* educating inside and outside sales force on product features and benefits.

1993-1997: New Grove Dictionaries of Music (Division of Oxford University Press), New York, NY:

The standard of music reference works

Sales/Marketing Manager: managed direct response and inside sales for subject-specific

reference titles including The New Grove Dictionary of Jazz, The New Grove Dictionary

of American Music, and RHS Dictionary of Gardening.

Successfully launched first non-Grove product: The Guinness Encyclopedia of Popular Music

and first company Web site. Responsibilities included:

* sales forecasting and budgeting;

* creating and managing direct mail;

* hiring and training inside sales force;

* managing sales territories.

1983-1993:Event production, fundraising, production assistance with nonprofit

performing arts and media organizations including: The Brooklyn Academy of Music,

Murray Street Enterprise (producer of NPR programs), and Sea Cliff Chamber Players.

EDUCATION

Degrees:

1987, New York University, New York, NY: MA Music Composition

1982, Bard College, Annandale, NY: BA Music (McLeod Award in Jazz)

Non-degree:

2006, Maine College of Art, Portland, ME: Completed coursework in Graphic Design

for Marketing, Karla Whitney

1993, Hofstra University, Hempstead, NY:CSCR Certificate in Computer Programming

COMMUNITY SERVICE

Saco Bay Lacrosse, Saco, ME: Youth lacrosse organization serving boys

and girls in grades five through eight

2006-2007, Board of Directors: President

2005-2006, Board of Directors: Vice President



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