Content and Copywriter

Kathleen Shields *********@*****.*** 440-***-**** linkedin.com/kashields

Summary:

Professional writer & content developer with 10+ years of experience creating marketing, communication & advancement programs. Skilled in copywriting, editing, campaign planning, event coordination, digital marketing, social media & public relations.

Experience:

Marketing/PR Consultant, Genesis Healthcare System (Oct 2022 - Mar 2024)

Managed the writing, editing and design of the hospital system's quarterly publication & print and digital content

Created marketing campaigns for 10 service lines

Launched new publications for hospice/palliative care

Freelance Copywriter/Communications Manager, Cross Street Communications (2008 - 2022)

Key Clients: Amazon, Aleris (Aluminum manufacturer), Lake Erie Nature & Science Center, American Foundation for Suicide Prevention, J. Walter Thompson (Ford campaign)

Increased media coverage & consumer reach

Directed fundraising events, hospitality programs of golf sponsorships and organizational meetings/conferences

Publications Manager, Cleveland Schools (2008 - 2009)

Managed newsletters, strategic plan & crisis communications

Created advertising campaigns for new schools

Newsletter received top newsletter distinction from OH School Public Relations Association

Communications Manager, Girl Scouts of Northeast Ohio (2006 - 2008)

Directed media/PR for Cookie Sale & content for advancement/development campaigns

Aligned messaging during 5-county merger, increasing membership 20%

Writer/Public Information & Advancement Communications,

Eastern Michigan University (2001-2006)

Created content for internal and external news and news releases, advancement and alumni magazines and special projects, including speeches for the University President

Co-editor of new division newsletters – edited intern assignments

Researched and wrote content for web pages and social media.

Education: Bachelor's in Communications, Eastern Michigan University

Skills: AP Style, Adobe Creative Suite, Canva, digital marketing tools, social media, project management applications, AI/machine learning.

Contact this candidate