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Manager Marketing

Location:
Siloam Springs, Arkansas, United States
Salary:
Open
Posted:
March 24, 2011

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JULIE L. MCALLASTER

*** ****** ***** ****** *******, Arkansas 72761 (479) ***-**** amual4@r.postjobfree.com

SUMMARY

A decisive and goal-oriented marketing manager with proven capabilities in strategic planning, business development, brand management, market research, competitive and profitability analysis, and new product introduction. Collaborates with others to structure comprehensive approaches to earning customer interest and increased market share. Utilizes broad-based experience to effectively motivate outside parties toward prosperous and long-term partnerships. Incorporates forward-thinking and contemporary ideas to capture and deliver an organization’s best qualities, garnering well-deserved attention and profitability.

EXPERIENCE

WALMART/SAM'S CLUB, Bentonville, Arkansas

Product Manager, 2008-2011

Managed third-party relationships for more than 100,000 members. Developed and communicated strategies, business plans, and priorities. Evaluated effectiveness of plans, programs, and initiatives. Consulted with partners, applying suggestions to improve efficiency and cost effectiveness. Executed and maintained processes to align with trends and member needs by overseeing development of call center training, marketing plans, documentation communication for club associates, and implementation of activities. Determined and recommended revenue and profit goals for membership offerings by establishing forecasted growth.

Negotiated contract terms and conditions. Created new business partnerships. Developed expense savings initiatives. Collaborated with key stakeholders to implement new member programs. Conducted competitor and trend analysis across products to drive growth and marketplace leadership, incorporating project budgets and forecasts. Introduced consumer products. Ensured compliance with internal standards and external requirements.

Delivered more than $1,990,000 profit annually.

Produced expense savings of more than $1,000,000.

Grew income 9% over plan.

Marketing Supervisor, Marketing Manager, 2000-2008

Conducted research to determine market requirements for existing and future products. Analyzed customer research, current market conditions, and competitor information. Monitored, reviewed, and reported on marketing activity and results. Worked with internal creative and outside agencies to ensure consistency and proper brand experience. Partnered with research team and third-party suppliers to provide segmentation of members. Proofread ads and circulated to supplier and brand teams to review and comply with revision requests, corrections, and comments. Managed initiative and program performance by planning campaign budgets, estimating project costs, executing campaigns, and measuring results or outcomes.

Developed, managed, and implemented comprehensive annual marketing plans for member services.

Determined and managed multi-million dollar marketing budget.

Delivered marketing activity within agreed budget.

Drove execution of multiple business plans and projects by identifying customer and operational needs.

ADDITIONAL EXPERIENCE

Travel Agent and Marketing, 1994-2000. Facilitated domestic travel by creating and changing air, car, and hotel reservations through company travel request forms. Printed airline tickets. Saved company more than $1,000,000 with frequent flyer tickets.

CERTIFICATIONS

Walton Institute, 2010

Travel Certification, Platt College, 1994

COMPUTER SKILLS

Microsoft Office Suite, Retail Link, Teamworks



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