Highly skilled account executive self-starter who has worked diligently within the

intertwining worlds of fashion, music/entertainment, and technology. Honorable work ethic with a keen understanding of the importance of brand aesthetics and celebrity client relations. Versed in virtually all aspects of event production, corporate communications and artist relations. Thrives in a fast-paced environment, enjoys being the glue between multi- departments. Successful track record of co-creating startup culture, while also working seamlessly alongside some of the biggest legacy brands in sports, fashion and technology. Purpose driven extrovert with a high level E.Q., trained in conflict management. Education

Shelly O'Neill

M a r k e t i n g & E v e n t E x p e r t

Experience

Kaya Fest, Stephen Marley Brand, 2016 - Present (Seasonal Client, March - May) Executive producer of high profile VIP activation area from concept through post production. Scope of work Included sponsorship sales totals of more than 100K per event, vendor relations, concept, design, artist bookings, artist/influencer relations, public relations, security liaison and marketing of the VIP area within the concert property. Kayafestivals.com

MACKIE Audio, June 2007 - Dec 2018

Consumer audio account executive on contract for (11) years, in charge of All over project management and artist relations. Pitched and contracted A-list celebrity endorsement negotiations. Managed photo shoot coordination, trade show artist performance bookings, social media creative content development, and influencer relations. mackie.com

DJ IRIE and The Irie Foundation, 2011 - 2018

Key consultant for sponsorship relations, creative business development and strategic partnerships. Worked alongside major entertainment celebrity brand owner and his staff to anchor prominent network television guest appearances, corporate sponsorship alliances, and high profile event and entertainment trade show bookings. Attained over 65,000 donations of consumer audio equipment for children's music studio and media center.

DJirie.com

Iriefoundation.org

Account Executive

OEAgency

GOING.COM (Exit To AOL), April 2006 - May 2007

Main point of contact for community events social network site - Los Angeles market. Exceeding clients expectations within 60 days, through creation of a carefully curated promoter referral program. Duties included pitching and coordinating an army 50+ L.A. prominent promoters (of all genres) to hit online company CPM expectations. Responsible for bringing in over 35 successful L.A. area events to the company per month. Single-handedly produced all facets of large VIP events for company presidents on a monthly basis. Partly accountable for the company's rapid growth that led to an acquisition from AOL within 24 months of launch.

Orange Coast College

Fashion Merchanding and Marketing

1999

PUMA -

celebrity and

influencer

seeding 2004-

2011

Moet and

Chandon -

coordinated

celebrity events

for L.A. market

2007-2008

Consumer

Activations

I AM ANGEL FOUNDATION, Will i Am 501c3, 2005 - 2017 Seasonal contract consultant for wine and spirits category sponsorship sales, on-site partner activations and celebrity artist bookings for annual charity gala. Iamangelfoundation.org

Ziggy Marley and Friends Hawaiian Islands Tour September 2008 to September 2009 Tuff Gong Records

Lead tour producer for Oahu and Maui markets. Negotiated all concert venue contracts. Responsible for a team of 60+ production crew, directed all marketing and public relations campaigns. Conducted sponsorship sales, hired and coordinated street promotion teams and volunteers. This was for both public concerts as well as individual children’s show activations to further support concerts https://www.ziggymarley.com

Hint Water -

event activation

consultant

2015- 2019

Hope Wine -

L.A. market

product launch

2005

VitaCoco - L.A.

and NYC market

event activation

consultant

2007-2018

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