Vaughan Pankhurst

** ******** ****

Diep River

Cape Town, 7800

083*******

Competencies

IT Skills

Microsoft Office

Google Drive

Adobe Package

Languages

English

Professional Profile

A creative and diligent marketing expert with over 12 years of experience in Sales, Marketing, Leadership and Event management. Possesses exceptional communication and leadership skills, as well as a sound knowledge of budgeting and running promotional events. A committed team player who is always willing to go the extra mile and has a proven ability of leading, inspiring and motivating staff.

Achievements

Played an integral role in the growth of Direct Marketing services, lifting response rates from 2-4% to over 27% for clients

Successfully increased the publicity and promotional budget for the opening of Westgate Regional Shopping Centre by R1million

Fully accountable for the substantial growth of customers at Mall of Rosebank through the planning and execution of promotion events

Regularly praised for delivery of exemplary service to clients and customers

Career Summary

Trauma and Addictions Counsellor

Sep 2019 – Pres

Recovery Direct

RESPONSIBILITIES

•Providing patients with Depression, Anxiety and Substance Use Disorders and referring them to outside specialists if necessary

•Developing case files and working closely with colleagues to devise appropriate treatment plans for patients

•Establishing long-lasting and professional relationships with patients

Clinical Director

Nov 2016 – Aug 2019

Recovery Direct

•Implemented the dual counselling programme and established Recovery Direct as the first and only fully comprehensive Trauma Centre in South Africa with two partners

•Created a cohesive and high performing team of clinical and housekeeping staff

General Manager

Jul 1990 – Dec 1993

Brackenfell Mall, Brackenfell, Cape Town

RESPONSIBILITIES

•Cultivated long-lasting relationships with tenants and other major suppliers

•Generated weekly and monthly budgets for the center

Marketing Consultant

1983 – 1990

Various

RESPONSIBILITIES

•Provided first-class marketing advice to numerous blue chip companies, for example Mall of Rosebank, The Atrium (owned by JH Isaacs); Westgate Shopping Centre (owned by Eskom Pension Fund); Palm Springs, Mark Park, Kruger-Rand Sentrum, Menyln Park (owned by SA Breweries); Game City, Simunye Plaza, Royal Swazi Plaza (owned by Kirsch Properties); and Pier 14 (owned by Martin Wragge)

•Involved in the implementation of corporate branding, promotions, competitions, sponsorship, advertising campaigns and Public Relations

•Coordinated numerous events to drive added revenue to the businesses, which included a street parade of approximately 1500 local participants, fashion shows and beauty pageants

Promotions Director

Jul 1980 - 1983

Mall of Rosebank, Rosebank Johannesburg (owned and managed by JH Isaacs)

RESPONSIBILITIES

•Forged relationships with media, customers and community organizations

•Created the center’s magazine and introduced discounts, coupons, samples, gifts and contests to increase interest in products

Managing Director / Owner/Account Manager

1994 – 1999

Direct Marketing Services

RESPONSIBILITIES

•Direct Marketing Services was a fully integrated below-the-line advertising agency, with a creative studio, data management system, and complete Litho printing department. Its primary business was the creation of Direct Marketing packages for various clients, such as Woolworths, Woolworths Financial Services, Truworths, Southern Life Insurance, Bankmed Medical aid schemes, SA Heritage Collection, Hausmann Laboratories (Switzerland) and Merchant Factors

•Analyzed potential business opportunities and developed new marketing strategies

General Manager

2000 – 2007

Party Tricks, Gardens Shopping Centre

RESPONSIBILITIES

•Effectively negotiated with vendors to control costs

•Supervised staff training to maximise sales and profit

•Cold called potential customers to source new customers and drive sales

•Designed the layout the store’s newspaper

•Corporate clients included:

•GrandWest Casino and Entertainment World. Décor and events.

•Table Bay Hotel

•Gardens Shopping Centre – Christmas Décor

•M Net

Education

National Diploma in Hotel Management

1977 – 1980

Wits Technikon, Johannesburg, Gauteng

As part of the overall requirements I wrote a dissertation on Public Relations in the Hotel Industry.

Damelin College Matric

1974

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