Digital Marketing Professional

Software: AI, Adobe Creative Cloud, Basecamp,

Canva, Catapult, Cision, Cvent, Google Analytics,

Global Meets, Hootsuite, Hubspot, Kajabi, Jira,

Metricool, Meltwater, Social Sprout, Smartsheets,

Microsoft Office, On24, Salesforce, Sanity, Thought Industries, Teams, Workfront, Zoom

RENEA M. LEWIS COMMUNICATIONS STRATEGIST

& GROWTH MARKETER

Buzzing with creativity and expertise, I bring the wow-factor to your vision by crafting bold content that cultivates business growth and marketing magic. With a knack for growth marketing, digital media, and high-impact communication, I create influential narratives that not only propels conversations but also sparks social sharing and drives buying behaviors. Let’s connect and grow your hive together!

+1-614-***-**** **********@*****.*** http://www.linkedin.com/in/renealewis88/ Columbus, OH EXPERIENCE:

Director of Education of dvm360 Animal Health and Dental Health Brands

MJH Life Sciences 04/2021 - 04/2024 Cranbury, NJ

Developed marketing growth strategies for a portfolio of continuing education programs for 65,000+ medical professionals. Operationalized and directed the startup of an online learning management system (website) achieving a 95% satisfaction score YOY. Co-developed 1,000 hours annually of multimodal educational content (i.e., articles, mobile apps, email, live streams, online gamification, podcasts, social media, webinars, websites, and national conferences and hands-on lab learning experiences). Co-developed faculty thought leader experience, managed onboarding and speaker's bureau CRM recruiting 300+ SMEs, and crafting sales pitches for sponsorship.

Leveraged data-driven analysis for continuous innovation. Consulted as SME on brand and design initiatives, including writing for advertising, business, editorial, education, and marketing genres. Led initiatives, fostered DEI, activated cross-functional collaborators. Regional Marketing Director

MedVet ER & Specialty Hospitals

07/2019 - 08/2020 Worthington, OH

Developed and executed marketing strategies that increased revenue by 28% and 22% year-over-year in 2 regions for 13 veterinary hospitals during a national pandemic.

Lead teams to build engaging content, deliver localized campaigns, and manage community events and referral outreach to drive patient revenue aligning with strategic initiatives.

Boosted online customer positive reviews by 23%, engagement by 300%, audience followers by 42%, and Net Promoter Score (NPS) by 31% by creating a social media and 24-hour monitoring strategy. Produced RACE-approved continuing education resulting in a 300% increase in attendance and managed CE events.

Developed client communications during a national pandemic continued operations (i.e., curbside signs, SMS, telehealth). Marketing Communications Director (Contract)

Quantum Health 07/2018 - 04/2019 Columbus, OH

Engineered the startup of in-house digital marketing agency streamlining go-to-market launches (advertising, articles, email, podcasts, sales enablement tools, videos, website content and UX). Operationalized Salesforce email marketing automation for lead gen. Formulated B2B social media strategy amplifying engagement by 400%, increasing conversion rates from PY.

Architected public relations strategy increasing brand awareness via editorial placements, media interviews, and speaking engagements. SUMMARY

Category Experience: Branding & Design,

Business Development, Content Development,

Communications Strategy, Customer

Experience, Digital Marketing, ECommerce,

Editing, Events Management, Growth Marketing,

Influencer Marketing, Multimedia Publishing,

Product Management, Partnership Marketing,

Public & Media Relations, Social Media, Thought

Leadership, and Writing

Vertical Experience: AEC, Animal Health,

Education, Financial, Fitness & Wellness,

Healthcare, Human Resources, Insurance, Retail,

Pharmaceutical, Publishing, Supply Chain

Distribution, and Technology

KEY ACHIEVEMENTS

High-performing Initiatives

Scaled a learning management platform from

start up to 65,000 medical learners achieving a

95% satisfaction score YOY.

Leveraged a top veterinarian social influencer to

elevate a business brand as a co-producer and

marketing communications strategist.

Served 9 years as Managing Editor-in-Chief for

leading animal science publications with a

100K+ readership on a monthly deadline.

SKILLS

KEY CERTIFICATIONS

AI Prompt Engineering for ChatGPT,

Generative AI for Marketers, Becoming an AI

Product Leader

Vanderbuilt University Coursera

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EXPERIENCE:

Marketing Manager of Cardmember Communications Strategy Bread Financial 10/2017 - 06/2018 Columbus, OH

Architected global, B2C, omnichannel, credit card marketing growth strategies adopted by 160 national brands in multiple retail verticals increasing retail credit card spend for YOY growth. Increased new client acquisition by 20% over PY by crafting product lifecycle campaigns and writing consumer personas, brand voice, and POV strategies based on market research and shopper analytics

(Nielsen, Mintel) with regional brand localization. Created global customer communication messaging and digital user experience strategies for email, direct mail, POS kiosks, SMS, direct mail statements, mobile apps, signage, and website accounts, including messaging cadence and update roll-outs.

Consulting as SME cross-functionally facilitating best practices based for scaling growth, innovating and ideating customer solutions. Marketing Director of Junior Library Guild Brand

Media Source Inc. 07/2016 - 08/2017 Plain City, OH Established digital marketing growth strategies for a literature ecommerce subscription service targeting 100,000 public and school libraries nationwide in partnership with sales.

Managed ecommerce website, customer UX, SEM, and marketing messaging, including strategizing new user functionality; and leveraging third-party integrations.

Led the 1st B2B digital marketing automation capabilities driving lead generation campaigns as part of account-based marketing. Increased membership rate by 25% via content marketing strategy, wrote value propositions, buyer personas, and editorial content for ecommerce, email, mobile apps, new product launches, press releases, print catalogs, social media, webinars, and website UX. Managed projects and coached a high-performing team. Marketing Manager of Multimedia Design and Communications Covetrus (formerly Henry Schein Animal Health)

05/2007 - 07/2016 Dublin, OH

Directed a $3.0B animal health care supply chain distributor's marketing and brand strategy for launching a portfolio of 20,000 products and business solutions expanding multiple verticals with YOY growth. Partnered cross-functionally with 500 person sales force, managed agency vendors, coached and grew teams, reported to Marketing VP. Managed $1.0M revenue-generating budget. Developed digital marketing campaigns and content development for technology solutions, and pharmaceuticals and equipment products, with creative oversight for global and private label brands. Spearheaded a $250,000 product information data integration for 20,000 items for ecommerce marketing automatting online sales. Published 22 scientific magazines and product catalogs annually as the Managing Editor in-Chief with execution oversight. Rebranded 13,000 private label pharmaceuticals (i.e. trademark, trade dress, brand identify, and digital asset management) KEY CERTIFICATIONS

Content Strategy, Digital Marketing, Email

Marketing, Google Advertising, Social Media

Marketing, SEO

Content Marketing Institute, Coursera, Google,

Hubspot, LinkedIn, Skillsoft

EDUCATION

Bachelor of Science, Multimedia

Communications

Franklin University

Master Business Administration

Certification Courses

REFERENCES

Adam Christman, DVM, MBA, Chief

Veterinary Officer, DVM Brand, an MJH Life

Sciences Company 732-***-****

"I PAWsitively recommend Renea! She is a game-

changing communications and marketing

strategist who tackles challenges with a growth

mindset and a keen lens on the learner

experience. She brought my vision to life

operationalizing cross-functioning teams as a

supportive leader and trusted mentor who

drives towards excellence in achieving

performance outcomes."

Nathan Harling, Regional Operations

Manager, Heartland Veterinary Partners

(formerly MedVet) 317-***-****

"I thoroughly enjoyed working with Renea. She

brings a collaborative approach to problem

solving and I value her input as a marketing

professional. She excelled in marketing strategy,

operations and social media. She is an asset to

any organization."

Davey Stone (Former VP, Marketing, Henry

Schein Animal Health) 614-***-****

Business Development Director, Vets Plus, Inc.

Diane Tanko, (Formr VP, Creative Services,

Henry Schein, Inc)

"Renea Lewis is a marketing/creative

powerhouse! I have collaborated with her on

many projects and witnessed her build and

operationalize a successful marketing

ecosystem from the ground up with limited

resources. She has a naturally ability to leverage technology and resources to manage a huge

volume of projects. Her work ethic, productivity,

and leadership achievements were amazing."

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