Donna Weidinger

*** ********* *****, *******, *******

407-***-**** / adeyvr@r.postjobfree.com

Work Experience

Self-Employed January 2003 - Present

Freelance Writer Published Author Orlando, Florida

Copywriting

oContent writing, SEO, keyword, social media of approximately 100 pieces of copy.

oPublished writer for Atlanta (city magazine).

oSenior level experience writing advertising campaigns, collateral materials and sales campaign materials in the financial and medical industries.

oDevelop and write advertising campaigns in banking, resulting in $158 million in new revenue.

oAcademic writing experience requiring heavy research and analysis.

oGhost writer of 2 business related books, both with five-star ratings on Amazon.

Editing and Proofreading

oExtensive editing and proofreading of original and third-party materials, including creative writing, social media, collateral pieces, advertising and annual reports for the financial and health industries.

oEditor of book submissions from new writers, plus judging of contests.

oProofreading text, executing advertising copy and quality control of printed materials for Catholic churches in the southeast U.S.

oEditor of company newspaper.

Extensive writing experience

oInternal and external communications, training and guides.

oBrand messaging and product development, in finance and health.

oProduct and sales materials for two newly formed financial related profit centers I developed.

oMarketing and advertising material and strategies for increased product delivery to consumers and businesses.

oContent for B2B and B2C.

Topics of Experience

oInvesting and financial services.

oSoftware.

oGovernment.

oTechnology.

oHealth care and health technology.

oConsumer products.

Weidinger, Page 2

Director of Business Development August 1987 – January 2001

Fortis International, Denmark

ASG Financial Services Subsidiary ACSIA Financial Services Subsidiary

Atlanta, Georgia US Headquarters, Burlingame, California

Directed and initiated business development resulting in two new profit centers:

oConceived automated automobile loan application computer system as a new profit center to replace a dying product offering.

oMasterminded an inbound call center resulting in 59 percent increase in agents’ sales calls as part of a strategic plan to capture new customers.

oCreated all collateral materials and training.

Three years of intensive research to formulate two new profit centers.

Executed industry research and analysis of competitive market share and to identify changes in the marketplace.

Executed national surveys, national proposals, and presentations within the banking and auto industries.

Co-managed company’s relationship with Ford World.

Managed name brand in all marketing and sales materials.

B2B writing and interface.

Other Management Experience

Supervised in-house advertising agency resulting in better control of copy, placement of advertising and budget reductions.

Directed third-party advertising agency. With company growth, the third party was hired for new creative and media placement.

Executed print, radio, TV and billboard advertising, company newspaper, press releases and dedicated events.

Developed and directed marketing and advertising campaigns capturing new business resulting in $150 million in new income.

Initiated and supervised a newcomer package capturing relocated customers

resulting in $40 million new income.

Managed high volume sales processes: direct mail pieces, collateral materials, drip marketing and target marketing campaign materials.

B2B and B2C writing and communications.

Led strategic target marketing and advertising plans using demographics and psychographics.

Education

BA, Communications and MA, Psychology

Rollins College, Winter Park, Florida

DONNA WEIDINGER

adeyvr@r.postjobfree.com and https://www.linkedin.com/in/donnafreelancer

For fifteen years, Donna Weidinger has provided freelance writing, editing and proofreading services for one-on-one clients, as well as, Copify, Textbroker and Guru.

Based in Orlando, Florida, Donna has ghost written two non-fiction books, both holding five-star ratings on Amazon and she has been published in various magazines.

Donna’s SEO writing is successful by increasing search ratings for various companies. Her freelance writing includes international marketing, business and product strategy, business development, and writing experience with such companies as Ford World and Fortis, International.

Additional dominant writing experience encompasses investments, financial services, health, IT, government, travel, leisure, interior design, and life style.

Donna believes in honesty and a deep understanding of a topic when presenting information to any audience. However, one particularly out-of-character writing request was a 25,000-word piece on astrology, signs, behaviors, and comparisons.

While this took a massive amount of research, Donna found she had to employ extensive creative skills. At that time, her warning was, “If you read your horoscope, don’t believe it. I probably wrote it.”

Academic writing includes topics of government, law enforcement, ecology, psychology, economics, IT, business issues and medical. One project in college was a complex PR and communications assignment. Donna’s professor was so impressed that he told the class he was going to use it in future classes, but not give her credit for it. What an accolade!

Donna attributes her sparked interest in research, analysis and writing to these types of positive responses. She feels that her vast, sometimes unusual but acclaimed writing experience lends a certain je ne sais quoi to her writing.

One tenet of Donna’s belief for success as a writer is the importance of research, knowing the audience and communicating clearly and affectively. Education, communications and being aware of the world are major principles for everyday life.

Through work and two scholarships, Donna attended Rollins College, a private college in Winter Park, Florida. She holds a BA degree in Communications and an MA degree in Psychology.

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