EDUCATION

Kindersley Composite - High School Diploma

Kindersley, Saskatchewan

INSTITUSION

University of Saskatchewan

Home Economics

Clothing & Textiles

September 1980 – May 1983

TECHNICAL SKILLS

B2B sales consulting & client retention

Lead generation & revitalizing business territories

Complex Negotiation

Skillful management of client needs

Innovative marketing programs

Sales & tracking forecasting

Leadership within complex projects

Teamwork & collaboration

Leanne Strachan

Vancouver, BC / adcfjw@r.postjobfree.com

604-***-****

SALES & MARKETING PROFESSIONAL

Two times “International Award Winning” Sales Account Executive. I have managed and stewarded several multimillion dollar sales territories in both challenging and favorable market conditions. My core strength and key element driving my success in Sales & Marketing - is offering consultative selling approach to identify opportunities, overcome objections, build relationships and turn cold canvassing into sales.

PROFESSIONAL EXPERIENCE

August 2018 – December 2019

Habitat by Aeon

Sales Account Manager – BC

Management of the Luxury Residential Home Market in BC

Achieved sales of 6 Luxury Residential Italian Kitchen Designs in less than 7 months. Generating additional $600,000 revenue

Responsible for market growth & development of partner channel with top tier Interior Design Firms, Architects, Developers & Builders hosting several Lunch & Learn + Wine & Cheese

Identify emerging opportunities in order to strengthen core partnerships with top tier Developers, Architects, Interior Design Firms & Builders

Analyzed existing marketing efforts and maintained database marketing

Coordinated with Habitat’s lead Architects, Design and Production teams for delivery of products to deadline

Developed ongoing strategies for lead generation and referrals November 2015 – May 2018

Martha Sturdy Design Inc

Sales Account Manager - Canada & North America

Management of $650,000.00 dollar territory Canada & North America

12% increase BC Market, 5% increase US markets

Targeted and opened 44 new accounts in less than 1 year

Revenue planning to successfully achieve sales & marketing initiatives

Identify emerging opportunities in order to strengthen core partnerships with top tier Architects, Interior Design Firms and Retail channels

Hosted Lunch & Learn workshops to top tier Architecture, Interior Design firms & Retail Stores

Co-ordinated sales with production in-order to schedule & meet tight deadlines

Brand representative at major trade shows in Europe, US and Canadian markets

Developed ongoing strategies for lead generation and referrals November 2013 – August 2015

Dakota Group Apparel Inc

Sales Account Manger – Western & Eastern Canadian Markets

Management of 1.6 Million dollar territory – 6% overall increase Western + Eastern Markets

Targeted and opened 36 New accounts in less than 9 months

Directed & supervised a dedicated Eastern Canadian sales team in Ontario & Quebec

Responsible for Canadian National Accounts in Eastern Markets

Sales management of over 100 accounts in Western Canada

Driving sales through successful strategic marketing programs

Developed exclusive private label programs for National Accounts

Participated in product selection for Canadian markets through trending analysis reporting based on US markets

Identify emerging opportunities in order to strengthen core partnerships November 2010 – September 2013

Frank Lyman Design International

Sales Account Manger - BC

Skillfully managed 1.6 Million dollar territory

Serviced 45 key accounts including 2 National accounts

Targeted and opened 16 new accounts and re-activated 6 dormant accounts in less than 1 year

Strategic thinker creating and executing innovative marketing and social media events

New account development in retail chain and Btq accounts by effectively selling the company value proposition and products

Introducing and executing “Btq within Btq” concept selling

Coordinated all business details to meet tight deadlines

Clear understanding of distribution and delivery of products September 2008 – September 2010

Renaissance Wine Merchants

Sales Account Manger - Vancouver Mainland & Whistler

Managed 1.2 Million dollar territory – 5% increase Vancouver & 3% Whistler region

Targeted and developed 4 new corporate partnerships within key chain accounts in 3 months

Positioned Domestic and International Brands to on premise and retail channels

Partnered with key national chain accounts executing exclusive marketing programs for Earls, Joeys, Cactus Club, Keg, Mark James Group, Chophouse, Milestones and Moxies

Initiated on-site sales training, incentive programs and product promotions

Developed ongoing strategies for lead generation and referrals

Clear understanding of distribution and delivery of products October 2004 – August 2008

Vincor Canada – Constellation Company Wine Merchants Sales Account Manger – Western Canada

Managed 2.5 Million dollar territory generating additional revenue $500,000

Successfully targeted and developed 4 new chain accounts within first year - Earl’s, Joey’s, White Spot, and Sequoia group

Initiated summit group meetings with selected key national accounts through a cross functional multi layer approach negotiating a 10 year contract with Earls + 5 year contracts with Joeys & Spectra group of restaurants

Initiated on-site sales training, incentive programs and product promotions

Developed ongoing strategies for lead generation and referrals

Clear understanding of distribution and delivery of products CERTIFICATES - Hootsuite Academy – Optimizing SM Profile, Introduction to SM Marketing, LinkedIn – Construction Management, Reading Drawings & Specification ACHIEVEMENTS – Canadian Track & Field Team, UofS Track&Field Team, Female Athlete of the Year Award, Triathlon - Gold Medal Winner - Saskatchewan, Recognized & Awarded for 2 International Sales Awards

VOLUNTEERS WORK - Future is Mine - Adult Burn Community Volunteer; British Columbia Professional Fire Fighters Burn Fund – Volunteer; Pacific Riding Academy for the Disabled – Volunteer

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