Suzette Seda Shuffler
Ewing, NJ 08638 email: firstname.lastname@example.org
“If you can dream it, you can do it.”
— Walt Disney —
Client Servicing Account Management Event Planning
Accomplished marketing and communications professional with experience in the corporate sector in areas of advertising, promotions, sales, key account management, marketing communications, event management and client servicing. Strong ability to leverage the appropriate channels and build relationships from all levels of an organization to create marketing strategies, campaigns and brand awareness programs that increase organizational revenue. Recognized for innovative brand repositioning, managing demanding media relations efforts, overhauling internal processes, and planning and executing successful large-scale events.
Strong understanding of strategic communications planning, marketing, lead generation and creative process. Proven ability to balance priorities, meet tight deadlines, and deliver exceptional results through project management. Known for thriving in dynamic, high-pressure environments. Outstanding written, presentation and leadership skills. Recognized by peers and mentors as warm, friendly, easy-going, cooperative, spontaneous, and intuitive with the capacity to work well and multitask within fiercely competitive situations.
nMarketing and Brand Development
nDigital Marketing and Trends
nEvents & Trade Shows
nPromotions & Presentations
ON CAMPUS MARKETING: Ewing, NJ October, 2005 to Present
Client Relations Manager
Lead the development and management of integrated marketing programs with the purpose of educating the market, generating new sales leads, and raising brand awareness for campus ready merchandizing products for Colleges and Universities.
nEnhanced business for the organization and carried out seamless marketing activities to achieve the assigned targets for Linens, Care Packages, Computer Back-up Software and Diploma Frames for graduates.
nWorked closely with key clients –over 125 campuses, while providing them with technical support, help them develop funding through “direct mail advertising
nManage corporate marketing and communications functions including designing flyers and marketing materials and website content.
nSupport and attended brand amplification activities including experiential & media events, trade shows, events, real-time marketing opportunities.
nAct as liaison, handle key accounts including 125 Campuses and manage 1-4 fundraising programs for them throughout the year.
THE TRENTONIAN NEWSPAPER: Trenton, NJ July, 2001 to October, 2005
Coordinated with senior managers and ensured successful implementation of marketing plans for the company promotions to meet sales goals. Conceived various topical and tactical marketing initiatives to meet the different business challenges.
nFormulated and devised plans to conduct market study, surveys and research to boost sales campaigns and promotions
Promotions Manager at Trentonian, cont…
nCollaborated with the Advertising Department and Circulation Director to create promotions for the newspaper, organize annual events and over-see reader contests.
nPrepared strong and reliable MIS reports for facilitating the decision making process and liaison with Management for innovative market penetration.
nDeveloped and expanded the paper’s partnership with vendors such as the Sovereign Bank Arena and Wachovia Center by creating a two-year marketing strategy which branded local events by connecting readers with advertisers.
nKey role in growth of circulation through promotions and local events.
TRENTON DOWNTOWN ASSOCIATION: Trenton, N October, 1999 to July, 2001
Administrative/ Marketing Assistant
Assisted the Director and Associate Director of a non-profit organization formed by the State of New Jersey in day-to-day work revitalizing the Community while providing secretarial and administrative support.
nDeftly handled answering of phones, receiving mails, dispatch of couriers, claims and calendar entries, coordinated all project meetings, screened all papers; ensured compliance with company policies.
nHandled small grass-rout promotions and events such as local farmers market that featured local vendors and artists to help keep the downtown shopping district vibrant.
nColumnist for Consumer Column, a weekly flyer for local shoppers and New Jersey State Workers that showcased local shops and merchandise.
Bachelor of Science in Communications
The College of New Jersey, Ewing, NJ, 3.5 GPA
National Association of College and University Residence Halls (NACURH)
Technical and Software
Microsoft, Excel, Page Maker, Basecamp operating System and Siebel/Quest Operating Systems.