SURENDRA KUMAR

MENDEM

adafwi@r.postjobfree.com

+91-997*******

Flat No.3, Venkateshwara Smart

Homes, 16th Cross Road,

Doddanukundi, Bangalore,

Bangalore, Karnataka 560037

SKILLS

Search Engine Optimisation (SEO)

App Store Optimisation (ASO)

Google AdWords

Social Media Marketing (SMM)

Branding

Google webmaster tool

Google Analytics

Google Firebase( Fabric)

Apple Search Ads

Advertising

Campaigns

The ability to think objectively

A mix of creativity and analytical

skills

Good copy and visual storytelling

abilities

An understanding of WordPress

The ability to analyse quantifiable

metrics

Listening skills

Basic design skills

EDUCATION

Railway Mixed High School

Vijayawada, AP • 2011

B-Tech: PVP Siddhartha Inst Of Tech

Major: Information Technology

PROFESSIONAL OBJECTIVE

A highly efficient and competent software professional seeking to grow and obtain a rewarding position in a progressive organization. A place where I can blend my work experience of SEO, ASO SEM & SMM, Internet Marketing, and Software skills and nurture my knowledge and thereby help in achieving the goals of the company. WORK HISTORY

Stayology Pte Ltd (Splitify LLP Acquired) - Marketing Associate Bangalore, Karnataka • 12/2018 - Current

Review and analyse websites for areas that need to be improved, deleted, or revised.

Prepare detailed SEO strategy reports.

Well-versed with Analytical tools like Google Analytics, Fabric

(Firebase), Google Play Console, Mtraction, Appsflyer.

Identify the least expensive but most powerful and profitable keywords for websites, App store.

Improve the company's organic search results.

Built the brand's digital presence across social channels and website revamp

Compile and present SEO performance reports.

Competitor Analysis, identifying appropriate targeting, keyword selection and Ad creation in Google ad words.

Running campaigns across social platforms on App promotions.

Taking responsibilities in App testing and bug report generation.

Managing the Tourboks platform to on-board the Suppliers around the world for tourism

Splitify LLP - Sr Digital Marketing Executive

Bengaluru, KA • 02/2017 - 11/2018

Implement Off-Page & On-Page SEO such as Article Submission, Link Building etc.

Prepare detailed strategy reports.

Identify the least expensive but most powerful and profitable keywords for websites.

Improve the company's organic search results.

Effectively use header tags.

Utilize basic programming and web design skills to enhance SEO.

Built the brand's digital presence across social channels and website revamp.

Projects:

Developed an approach permits

multiple intermediaries to

simultaneously perform content

services on different portions of

the data.

Developed a protocol that

supports decentralized proxy and

key management and flexible

delegation of services.

CERTIFICATIONS

Pursued a Google Certification

Course on DIGITAL MARKETING.

Digital marketing basics.

SEO (Search Engine

Optimization)

SEM (Search Engine

Marketing)

SMO (Social Media

Optimization)

PPC (Pay Per Click)

Email Marketing

Reporting and Analysis

Tools.

Developing and implementing (SMM) social media strategy and increase the followers by 100%.

Competitor Analysis, identifying appropriate targeting, keyword selection and Ad creation.

Increased the application downloads by 60% in a span of 8 months through App Store Optimization.

Successfully setup and maintained the Ad Words campaign across Google Play Store and Apple App store, optimizing the campaigns on Cost Per Installation (CPI).

Increased high-quality app users by 150% through affiliate marketing campaigns.

Well-versed with Analytical tools like Google Analytics, Fabric, Google Play Console.

Designed the social media and advertising creatives.

Managed marketing communications strategy and implementation of web, print, sales collateral and location marketing.

ATL activities – IT parks, restaurants, and gated communities.

Collaborating with B2B partners.

Identifying unique additional product features.

Writing test cases on the identified features and flow on UI.

Testing the application build before releasing to the Play Store and App Stores.

Took Initiation and successfully integrated Paytm with Splitify for in-app Payments and settlements.

Sky Dream Consulting - Digital Marketing Analyst

Bengaluru, KA • 04/2016 - 12/2016

Having experience in Search Engine Optimization (SEO), SMO, SEM, Market Research, business development & technologies.

Experience in generating sitemaps, robots' files, Meta tags, Keywords, post titles like H1, H2, H3 tags and content management.

Social Media Optimization and Marketing (Facebook, Google+, Twitter, LinkedIn)

Search engine Marketing, social media optimization, web analytics, market research including online consumer behaviour, understanding search engine behaviours.

Experience in ON page optimization like Keyword research, title tags, Meta tags, Meta description, internal page linking, image alt tags and local search optimization.

Experience in OFF page optimization like directory submission, article submission, blog creation, RSS feed submission, image submission social media promotion, forum and blog posting and link building techniques.

UBONA TECHNOLOGIES PRIVATE LIMITED - Business Development Executive

Bangalore, Karnataka • 09/2015 - 04/2016

Managing demonstration Activities in corporate & College Events for promotion of Ultracash App.

Giving training to merchant about the Ultracash payment Solutions and its technicalities.

Working at client's retail outlet and convincing customers to pay via ADDITIONAL INFORMATION

Personal Details:

Languages : English,

Hindi & Telugu

Nationality : Indian

Sex : Male

Marital Status : Single

Date of Birth : 02- May-

1990

Ultracash App.

Working and achieving the daily and monthly targets as per every merchant.

Troubleshooting technical errors and reporting respectively to developer team.

Coordinating with sales team and implementing sales and promotion activities.

Giving training to trainee executives of the business development team.

Interacting with merchants and making them aware of new products.

RED RYBBONS INTERNATIONAL Pvt Ltd - Marketing Executive And Product Market Research

Bangalore, Karnataka • 06/2014 - 09/2015

Recognizing and identifying marketing Opportunities & evaluating market Actions, analysing new product in every aspect strength & weakness to check future sustainability

Conducted Market research across India within limited time for each state and each City to collect the records of the number of Artisans and NGO's across India.

Took the lead in developing the initial steps for a startup company in Market Research across India and ever since then company is using the database in an appropriate way.

Collected individual records of Artisan NGO's for Company Data Base.

Handled few cities in Karnataka and met all the Artisans and NGO's to associate with the company (REDRYBBONS) and was successful in making them to associate with REDRYBBONS with all the company proposal & legal terms and Documentations

ACCOMPLISHMENTS

Did NCC certification in schooling.

Lead the Designing department in the National wide fest (ZIKSA) organized in College.

Presented a paper on NETWORK SECURITY in a National Fest.

Represented college team for 4 years in basketball university level competitions.

Soon after I joined I Got Selected in basketball team Behalf of PVP Siddhartha Inst Of Tech, I have been practicing since a couple of years and been part a of the team for 4 years . Participated in many university tournaments and won a couple of prizes and certificates. It was a great experience to learn how to be quick and act accordingly with situations when they are really in stress.

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