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Marketing Digital

Cincinnati, OH
December 06, 2019

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Ross Jacobs

*** ****** ****, ******* ****, OH ***74 513-***-****

Highly qualified to work with leaders and help with informed, innovative decision-making. Resourceful, innovative approach to identifying and resolving market trends and tendencies while leveraging proprietary intelligence. Experienced leader and collaborator; fluid with transitioning between internal and external stakeholders. Core Competencies

• Predictive Modelling/Project Management

• Digital Platform Marketing

• CRM best practices, punctuate efficiencies

• Audience Intelligence Development

• Custom Marketing Proposal/Support

• Complex Segmentation/Deconstruction/Trend


• Integrated Marketing/Brand Awareness

• Database/Market Auditing Expertise

• MS Business Software

• Budgeting/Staffing/Mentoring

• Google Analytics, WordPress, web analytics

• Cross Channel Market Analysis/Data Analytics

• Brand Strategist

• Business Intelligence Insight

• Marketing Strategy

• Database Marketing/Maintenance

Market Intelligence/Marketing Strategy Consultant, June 2016-present Consultant for market intelligence, audience research and collaborative tactical decision-making.

• Digital Platform Marketing/Maintenance

• Brand Messaging Insight/Vision

• Leveraging Data-driven Analytics

Gardner Business Media Inc., Cincinnati, OH

Audience Development Director, Sept. 2005-January 2016 Assistant Director, July 1998-Sept. 2005

Director of proprietary market intelligence data centers for industry-leading B2B media organization serving existing and emerging manufacturing sectors, including automotive, aerospace, medical, plastics, and metalworking, et al

• Responsible for evolution and maintenance of more than thirty unique business intelligence databases

• Conceptualized, formulated and implemented vital new audience market growth and data capture techniques with emphasis on leveraging and expanding on existing assets

• Re-shaped organization’s sales and marketing efforts with data-rich insight, client-focused offerings, cross- channel marketing

• Identified emerging industry trends, metered analysis and competitive challenges; adjusted intelligence gathering efforts to be first to market and best in class

• Conceptualized, implemented, analyzed complex customer intelligence campaigns

• Ingrained a culture of exemplary data collection and auditing standards

• Managed company’s largest department; introduced new employees to company/industry/culture, eventually serving as proving ground for internal staffing hires

• Fulfilled all budgetary and pro forma duties required of organization’s primary cost center

• Originated data for all aspects of sales and marketing materials; internal and external communications Education

Northwestern University, Evanston, IL

Medill School of Journalism, Media, Integrated Marketing Communications Masters of Science in Journalism

Miami University, Oxford, OH

Bachelor of Arts, Journalism

Creative Writing


Comparative Religion

References on request

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