Melinda M. Stoker

** *** ***** ***, ********, CA 94062 / 650-***-****

ad0074@r.postjobfree.com / LinkedIn Profile

Summary

Strategic, creative Integrated Content Leader / Writer. Effectively develops top performing strategies, topics, and marketing assets that drive awareness, engagement, conversion, and growth. Key skills:

Positioning companies, products, and services as leaders in their categories.

Creating differentiating content strategies, plans, and marketing assets that engage prospects and customers at every stage of the buyer journey.

Collaborating with corporate executives and thought leaders such as high profile business analysts, VCs, authors, journalists, and bloggers to create unique, high-value content.

Professional Experience

Pfizer (pharmaceuticals) and Simpplr (AI-powered (EX platform) Sept. 2022 – Present Content Consultant / Writer (contract)

Simpplr: developed 3 comprehensive sets of content strategies, plans, and thought leadership topics for IT, Internal Comms, and HR decision makers. Created all new blogs, customer videos, e-books, case studies, Web pages, and nurture emails.

Simpplr Achievements: boosted Web traffic 11%, leads 14%, customer X-sales by 8%.

Pfizer: Developed Omnichannel launch plans, including marketing playbook, Predictive Dialer overview deck for QBR, FAQ and scripts. Trained healthcare solutions representatives in Tampa, FL office.

Pfizer Achievements: Successfully launched predictive dialer and new omnichannel programs and marketing assets for women’s health, vaccines, rare diseases, and other business units. Contributed to the development of a new digital reporting dashboard for omnichannel campaigns. Increased inbound engagement with target physicians / HCPs by over 36% and outbound engagement by 12%.

Druva (Cyber Security and Data Protection) Oct. 2021 – Sept. 2022

Senior Director, Integrated Content Marketing

Achievements: Increased blog traffic 12%, Web page views 152%, MQLs 12%, SQLs 6%.

Boosted engagement at every stage of the buyers’ journey by writing content that attracts and converts at top, middle, bottom of funnel. Included email, all product marketing collateral.

Drove double-digit demand gen growth by supporting all marketing channels, sales, and partners (AWS, Dell) with highly effective content and for security & developer communities at Re:Invent.

Wrote outlines and scripts for CTO panel discussions, overview videos, and webinars.

Collaborated with business analysts / pundits and PMMs to curate new assets including Forrester + customer webinar and TEI report, marketed through emails and blogs and customer case studies.

Ooma (UCaaS/CCaaS) May 2019 – Oct. 2021

Head of B-2-B Content (I personally wrote 90% of the content assets.)

Achievements: Drove 68% B-2-B growth and 33% increase in marketing-generated enterprise leads.

Developed strategic content plans and wrote assets that drove awareness, engagement, leads, conversion, retention and expansion at every stage of the buyer and customer journey.

Wrote tailored Web pages, collateral, case studies, and emails for ABM campaign and long-tail email nurture streams that opened doors and boosted MQLs and revenues in target accounts.

Wrote enterprise thought leadership themes & content including analyst/executive presentations, panel discussion Q&As, webinars, and customer case studies / testimonial videos.

Updated brand to be “enterprise-ready” and wrote content assets for analyst relations and sales including: blogs, webinars, e-books, case studies, videos, data sheets, pitch decks.

Wrote customized content for co-branded programs with partners such as WeWork, Regus, Sprint.

Collaborated with X-functional sales, customer success, product, AR/PR, and marketing teams.

Carbon (3-D printing and manufacturing) March 2018 – April 2019

Lifesciences Integrated / Omnichannel Marketing Consultant (contract)

Achievements: Integrated omnichannel demand generation programs boosted leads 32%, MQLs 28%.

Created targeted content and campaigns that successfully launched Carbon’s dentures and implants. Included blogs, videos, case studies, brochures, digital ads, event trade show booth, and demos.

Melinda Stoker Resume, Page 2

Planned and hosted exhibit and demos at AAOMS Dental Implant Conference. Created pre and post conference emails, Web pages, and case studies that boosted dental leads by 42%!

Developed new messaging and content to launch Carbon’s life science offerings.

Developed prospect email and SEM programs, improving response rates by over 20%.

RingCentral (UCaaS, CCaaS, CPaaS with AI / NLP) Oct. 2014 – Jan. 2018

Director of Thought Leadership and Integrated Marketing

Achievements: Fueled 37% - 40% YoY growth, tripling up-market expansion and delivering $24 million pipeline / $9 million in new revenues first 1.5 years / $49 + million pipeline in 3 years.

Developed new brand campaign that doubled Web traffic, drove 42% more content downloads, grew prospect database by 28% and increased sales pipeline by 19%.

Drove 400% more Gartner Magic Quadrant downloads than any other company in UCaaS quadrant.

Drove engagement within the developer community via SpiceWorld and SpiceWorks communities.

Launched new thought leadership and influencer programs that increased SoV from 5% to 23%.

Developed Salesforce, Google, Microsoft, enterprise, and vertical integrated campaigns and wrote tailored content that delivered over 350% ROI.

Developed multiple turnkey "campaigns in a box" and wrote customized content assets, email templates, sales scripts that drove 100% YoY channel sales growth.

Splashtop (Remote Desktop Access Solutions) Dec. 2012 – Oct. 2014

Head of Global Marketing & Corporate Communications

Achievements: Drove 1 million consumer iTunes / Google Play downloads while pivoting company into B-2-B; launched SaaS SMB and enterprise solutions, built first $1 million pipeline in 6 months.

PR/AR: developed new B-2-B positioning, messaging, thought leadership plan. Hired PR firm, generated articles in Forbes, INC, ZDNet, CIO.com, and InformationWeek (regular contributor).

Social Media: improved social media thought leadership, traffic and participation by over 200%.

Web site: Re-branded new, responsive web site that increased awareness, traffic, leads by 300%.

Product Marketing: Created GTM plans, brochures, white papers, customer case studies, sales tools.

Events: produced booth and PR plans for Macworld, Microsoft, Airwatch events. Drove 4,800 leads.

Branding: Created video/sound "Splash" brand ID, new brand guidelines, new collateral templates.

Channel marketing: demand generation with Good Technology, Mobile Iron, Microsoft.

Xerox DocuShare (Cloud content mgmt. and BPM) Dec. 2007 – Dec. 2012

Director of Global Integrated Marketing & Communications

Achievements: Increased leads by 4,000%, improved marketing ROI by 400%, grew news coverage 200%, web traffic 150%, pipeline 24%, revenues 19%.

Thought Leadership and Analyst Relations: Re-positioned and re-launched division as the leader in document-centric enterprise content management. Moved Xerox up to “Visionary” in the Gartner ECM Magic Quadrant. Created analyst and executive presentations on demand that supported thought leadership themes and drove awareness and leads.

PR and Social Media: Drove PR strategy and plan, garnered coverage in Forbes.com, Inc, and target trade publications. Wrote blogs and all social media: YouTube, Facebook, Twitter, LinkedIn.

Demand Generation and Lead nurturing: Developed SEM/SEO, direct mail, digital and live events that boosted leads by 47%. Developed automated nurture emails that boosted MQLs by 32%.

Web site and microsites: Created docushare.com, case study videos, and vertical microsites that generated 36% more leads and educated prospects, media, analysts, Xerox channels, and VARs.

Product Marketing: Wrote collateral, product Web pages, nurture emails, sales proposal templates and email templates, webinar themes and outlines, etc.

Portfolio Highlights

Blog Writing Samples

Testimonials

Education: University of Oregon, Clark Honors College and School of Journalism (ranked 6th in the U.S.)

Two B.A. degrees in journalism and telecommunications. Golden Gate University, MBA program.

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