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Sales Management

Fullerton, CA
April 12, 2016

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James Edington

*** * **** *****, ********* California 92831, 657-***-****


Dynamic Director of Sales with experience in using the latest sales tools (,,,, Consistently outperforming individual and team sales quotas, developing new business, and strengthening customer relations. Energized by new challenges. Expert presentation, negation and communication skills with keen abilities in sales management, team building, sales training, business development, planning, goal setting, strategy implementation and follow-up. Experienced and highly accomplished Director of Sales with knowledge of all sales processes, demonstrating solid analytical and team management skills. Proven track-record of generating new business through strategic negotiation while cultivating new relationships with key decision makers. Develops new accounts through effective cold-calling and networking initiatives, leading to sales quota achievement year after year. Currently seeking a Sales Management position that allows advancement by brining 15+ years of sales achievements in various market segments. KEY STRENGTHS

Sales Sales Management Cannel Management

Account Management Customer Retention Inside Sales Employee Training

Solution Sales Team Building Business Development

Exceeding Goals Forecasting Complex IT Sales PROFESSIONAL SUMMARY

ISHERIFF, Irvine, California, September 2015 - Present Director of Sales and Channel Management

Responsible for all new business sales in North and South America, by building trusted relationships with the key Network Security decision makers. Charged with training and increasing the number of active channel partners in North and South America. Focus on selling solutions to match individual sales cycle, chain of command, decision-making process and need for relationship building. Targeting a broad market, meeting customer demand with sophisticated network security sales and software solutions. Key Accomplishments include:

Exceeded sales quota by more than 130% quarterly. Grew sales 400% year over year within the first quarter of employment.

Launched North American channel partner acquisition program, adding over 50 new channel partners in fist 2 quarters with the company.

Grew existing customer base by 200 new accounts though fundamental sales practices: telemarketing, prospecting and networking.

AT&T, Yuma, Arizona, July 2014 – August 2015

Director of Sales

Directed a team of 25 business to business Inside Sales Representatives offering all ranges of AT&T products such as AT&T fiber optic, Uverse, Mobile Phones and DIRECTV. Ensured that all team sales goals where meet or exceeded, driving overall company revenue. Trained representatives on Solution Sales skills (Features, Bridge and benefits) to increase conversion rates and drive sales revenue. Key Accomplishments include:

Recruited, developed and motivated 25 member sales team in selling of AT&T business products.

Top AT&T sales team for mobile phone plans, mobile data plans and DIRECTV products every quarter of employment.

Exceeded revenue goals by more than 80% year over year.

Implemented new sales processes that resulted in an increase of more than 120% revenue in mobile date plans.

DIGITAL SOLUTIONS GROUP, Salt Lake City, Utah, January 2010 - July 2014 VP of Sales

Responsible for overall company sales goals and sales team, selling advertising solutions as well as sponsorship and long term partnership agreements. Managing the media sales process from lead generation through to closing and invoicing the sale for all company sales. Consulting, pitching and closing sales with SMB to Fortune 500 companies. Selling creative media solutions to agencies and clients, including executive officers. Attend conferences, exhibitions, seminars and networking events outside of working hours. Ability to prioritize leads and maximize revenue generation via sales pipeline control and team leadership management. Finding decision makers who control the advertising budget in a target company. Maximizing client ROI based on Advertising Analytics and targeted segment data. Advanced knowledge on new media such as social media, PPC, targeted market advertising changes, new technologies, and the next generation of growth opportunities. Key Accomplishments include:

Achieved or exceeded monthly, quarterly sales goals by more than 50% during my entire employment.

Sales executive employee of the year for 2012 and 2013 for both revenue and increased client accounts.

Increased advertising revenue for the entire company year of year by over 30%. M86 SECURITY, Orange, California, March 2002 – December 2009 Director of Sales and Business Development

Oversee corporate sales with a team of 7 sales representatives for a leading Network Security company with revenue exceeding 80 million. Responsible for both direct sales and channel sales for the new business team. Conducted motivational Team-Training, mentoring, and sales coaching. Implemented new sales technologies tools to help maximize sales revenue and expedite the sales cycle. Worked with sales channel to increase sales opportunities and help close key accounts. Analyze sales pipelines to accurately project expected sales revenue on a monthly basis to ensure the team exceeded sales targets. Accountable for building extremely successful and top producing Business Development for a leading Network Security Company exceeding annual revenues of 80 million. Mentored and coached a team of fifteen Business Development Sales Representatives generating 400 qualified opportunities monthly. Functioned as a liaison between the Marketing Department and the Business Development Team to assist in recognizing market sales opportunities and effectively qualifying leads to increase sales revenue. Handled the daily implementation of Key Accomplishments include:

Increased new business sales revenue 160% by maximizing sales technology and setting higher sales expectations for the sales team.

Coached, mentored, and managed sales team of 25 to be the number one sales team in the company throughout employment by increasing VAR effectiveness and sales forecast management.

Implemented sales training adopted by the department to help increase sales opportunities by 200%. Helped the company achieve over 35% year of year sales growth for each year.

Exceeded sales quota by 35% resulting in various company awards including 100% Sales club each year of employment.

Presidents club each year of employment; managing the number one team in the company. EDUCATION

B.S. in Business Administration, Keller Graduate School of Management of DeVry University 2004 – 2008 Phoenix, Arizona

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