Veronica Romero-Bower

Qualifications Summary

ad32tn@r.postjobfree.com • 310-***-****

LinkedIn• Powell, OH 43065

Versatile and visionary professional with substantial experience in spearheading creative initiatives, elevating brand presence, and driving cross-cultural market engagement through innovative art direction and strategic brand management.

Demonstrated background in conceptualizing creative marketing strategies, executing high-impact advertising campaigns, and enhancing brand outreach in global markets. Adept at bridging language barriers, delivering high-quality, culturally nuanced interpretations, and creating bilingual content that resonates in multicultural landscapes. Proven history of success in directing creative teams, fostering collaborative environments, and leading diverse creative projects to improve visibility and audience engagement. Expertise in managing complex production schedules, ensuring high-quality output, and maintaining creative integrity/brand consistency across all creative outputs. Bilingual communicator (English & Spanish) with strong leadership, people management, multitasking, prioritization, interpersonal, and organizational skills.

Areas of Expertise

Art Direction & Creative Leadership

Marketing Strategy Development

Multi-Disciplinary Team Leadership

Production Oversight & Quality Control

Visual Asset Creation

Audience Engagement

Bilingual Content Creation

Strategic Brand Management

Digital Content Development

Cross-Cultural Communication

Bilingual Content Development

Project Management & Execution

Professional Experience

Wendy’s International, Dublin, OH

Senior Specialist – International Creative & Advertising

2017 — 2023

Directed and refined creative and advertising approach for a major international restaurant brand, establishing a consistent brand identity across diverse markets. Collaborated effectively with creative teams and external agencies to generate a diverse portfolio of creative materials spanning merchandising, social media, digital platforms, and in-restaurant promotional items. Maintained vigilant oversight of complex production timelines and quality control protocols to ensure brand consistency and relevance in each regional market. Led art direction and production for international projects and provided guidance in the conceptualization and execution of food photography, social media copy, and supporting assets.

●Elevated global brand awareness and franchisee satisfaction by constructing and customizing brand style guides for international markets, fostering alignment among global teams around core advertising objectives, and facilitating the development of region-specific content.

●Introduced and managed internal tools and systems to optimize production and approval processes for creative assets, streamlining workflows and enhancing overall efficiency.

●Served as a cultural expert and translator to produce bilingual social platform content in liaison with Spanish-speaking team representatives, thereby shaping brand positioning and influence in the US Hispanic market.

●Secured executive-level support and additional resources for the team by co-designing a comprehensive leadership framework and creative vision, enhancing the team's capacity to fulfill its responsibilities effectively.

Committee Lead – Cultural Diversity Network

Established strategic collaborations with the Diversity, Equity & Inclusion division to foster education and cultural dialogues. Conceptualized and executed events aimed at bolstering membership acquisition, enhancing participation, and driving engagement.

●Curated and conducted live and virtual content during Hispanic Heritage Month, achieving record-breaking participation rates during Hispanic Heritage Month, despite the challenges posed by the COVID-19 pandemic.

●Elevated visibility and recognition of employees from Hispanic heritage backgrounds, ultimately fostering a more inclusive workplace culture and opening doors for further diversity-focused initiatives.

Wendy’s International, Dublin, OH

Administrative Assistant

2015 — 2017

Executed administrative functions for the marketing teams at a global fast-food chain and provided comprehensive support to key executives, including the VP of Brand, the VP of Digital, Media, & Advertising, and the Senior Director of Consumer Insights. Managed schedules, expense reporting, and travel arrangements to ensure smooth operations and collaborated with administrative staff to introduce operational enhancements. Played a central role in planning and executing events for all US-based advertising initiatives, along with providing opportunities for increased audience engagement.

●Fostered connections with Spanish-speaking audiences by serving as an in-house translator to ensure high quality and comprehension of content across TV, radio, social media, and print platforms, expanding brand's reach and relevance.

●Facilitated onboarding of new staff members by providing guidance and aligning teams with performance expectations across various functions, ensuring a smooth integration into the organization and improving team cohesion.

Additional Experience

Administrative Leader, Gallagher Pediatric Therapy, Fullerton, CA

Executive Assistant, Kyle Fritz Management, Hollywood, CA

Education

Bachelor of Arts in Spanish & Visual Media

American University, Washington, D.C.

Certified Spanish Translator

American University, Washington, D.C.

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