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Manager Social Media

Glen Shields, ON, L4K, Canada
September 06, 2019

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Morris Bonifaz

** **** **** *********, ******* L4J 5W5


Achievement Profile

Seasoned professional with 5 years in adult learning experience design, 15 years in project delivery and 3 years in graphic and visual design.

Led and executed multiple learning projects in a senior instructional design capacity in the BMO P&C Learning organization. Responsible for end-to-end delivery: needs assessment, performance consulting, learning design

and solution evaluation. Projects included facilitated learning, self-directed, eLearning, eBooks and multi-media.

Designed learning materials and led development team to deploy training assets for current and onboarded agents during the 4-year launch program of BellTV’s Call Centre CRM program.

Developed and designed e-Learning and Infographics for Junior Achievement Canada in Storyline 360 (on contract).

Conceptualized, designed and developed effective, comprehensive program status tracking and presentations, giving senior managers, stakeholders and executive steering teams clear and concise visuals of analysis and research results as well as program status.

Worked on 3-manuscript contract to conceptualize, visually design and publish children’s picture books. Including creating illustrations in Adobe Illustrator, designing book in Adobe InDesign, sourcing illustrators where required, liaisoning with printer/distributor and designing author website and blog.

Masters Certificate in Project Management from Schulich School of Business

Specifically skilled in vendor management, negotiation and customer focus. Used agile methodology to deliver several initiatives with additional scope, in less time, while maintaining cost. Strong vendor and contractor relationships were pivotal to negotiate the impossible for sponsors, thereby better serving the end customer.

Effectively managed and delivered over $42M worth of IT infrastructure solutions, Marketing, New Product, Billing and Pricing projects over a 10-year period; often managing complex initiatives that employed multiple vendors and contractors. Responsible for both the front office (Business) and back office (Technical) components of delivery. Often worked with sponsor to produce business cases, benefit analysis and impact assessments.

Received numerous delivery team awards for exemplary performance and customer value on high visibility projects. Received a performance award for the revered delivery of a $10M program, with numerous sponsors and vendors, to completely revamp pricing structure and strategy of Bell TV services.

Skills Profile

Key design skills:

Articulate (Storyline 360, Rise)

Adobe Captivate


Adobe CC Suite (Photoshop,

Illustrator, InDesign, Connect)

Adobe Premiere

Web Design (Essential HTML)

MS Office (PowerPoint,

Word, Excel, Visio)


Key learning and management skills:

Learning models (ADDIE, SAM, etc.)

Learning needs assessment

Strategic project planning

Analysis and decision-making

Project risk management

Managing vendor relationships

Facilitated/micro-learning (self-directed)

Performance consulting

Agile multiple team delivery

Strong facilitation

Business impact assessment

Business Process Mapping

Learning experience development

Attention to detail in an

Change management

Solution evaluation/assessment

unpredictable environment


Professional Experience

Bank of Montreal, Toronto, Ontario JAN 2018 – JUL 2019

Senior Instructional Designer

Contract position with P&C Learning Team. Completing adult learning projects in a senior instructional design capacity, including: Senior Banker, Credit Funder Development Program, Onboarding - Treasury & Payments Specialist - Program Guide, Essentials of eForms and eSignatures, Fall Investment Campaign, Investments and Referrals and Understanding Small Business Self Study (Articulate Storyline 360, Adobe CC Suite, MS Office, Premiere)

Partnered with senior business managers and executives to consult on learning style and experience recommendations for creating eLearning modules, Job Aids, Onboarding Program Guides, Facilitator/Participant Guides and slides, eBooks. Designs included facilitated learning as well as self-directed micro-learning and non-traditional multimedia instruction (videos, audio clips, visual learning and eBooks).

Designed graphic and visual assets such as icons, charts, templates, animations following BMO brand guidelines.

Agile end-to-end consulting: needs assessment, design documentation, learning development and evaluation

Project Management and project delivery subject matter expert for organization.

Alcohol and Gaming Commission of Ontario, North York, Ontario MAR 2017 – JAN 2018

Project Manager

Delivered various projects related to Charitable Gaming in Ontario. Primary contact for hundreds of charities for 50/50, fixed prize and Mega Lotteries. Instrumental in mapping and re-designing processes to improve registration and gaming applications. Designed the Charitable Gaming web pages for the organization.

Rogers Communications, Brampton, Ontario OCT 2014 – DEC 2016

Project Manager

Contract position managing multi-million-dollar projects in the End-to-End Video Services organization.

Primary designer of project communications including status reports, organizational scorecards, engineering plan tracking and integrated roadmaps. Also responsible for presenting a business case and eventual training the project management team to integrate new project communication and presentation tools.

Words Publishing, Toronto, Ontario JUL 2013 – SEP 2014

Managing Editor/Creative Designer

Managing editor, creative and graphic design for 3 published children’s books.

Responsible for manuscript editing, procuring illustration resources, book publishing (Adobe Suite), author websites, product visual design, social media, book events at Indigo and single point of contact with printing vendor.

Bell Canada, Toronto, Ontario MAR 1998 – MAY 2013

Project Manager/Instructional Designer

Created learning materials for Bell TV’s Call Centre CRM system throughout the 3-year upgrade program, including multimedia/flash micro-learning. The instructional design was centered around improving user-centric experience for Call Centre agents.

Extensive experience delivering Agile projects in Marketing, Billing, Pricing and New Product projects including introduction of HST, yearly price increases, introduction of Local Programming Improvement Fund, and product pricing revamp in 2011. Projects delivered significant savings and new revenue for the BellTV organization.

The Job Bank, Toronto, Ontario OCT 1994 – JAN 1998

Management Consultant

Serviced corporate accounts by managing vacancies and recommending qualified candidates.

Education / Professional Development

Ryerson University, Applied Information Management Degree, Toronto, 1991-1994

York University, Business Management, Toronto, 1989-1991

oProgram Management Course, Global Knowledge, 2011 [Program Course Certificate]

oMasters Certificate in Project Management, Schulich School of Business, 2008-2009

oLeadership Training, Humber College, 2003 [Program Course Certificate]

oGroup Behaviour, Durham College, 2002 [Program Course Certificate]

oCoaching for Commitment, Durham College, 2002 [Program Course Certificate]

Relevant Computer and Language Skills

Articulate Storyline 360 & Rise, Adobe Photoshop, Illustrator, InDesign, Premiere, Connect, Microsoft PowerPoint, Project, Excel, Word, Visio

Fluent in English and Spanish

Relevant Community Contributions

Organized and executed strategies to raise awareness and funds for Kid’s Help Phone (10 years)

Participated and raised funds for Spike Back Against Poverty Events (Toronto City Mission) (7 years)

Provided entertainment and audio/visual services for charitable fundraising events (20+ years)

Contribute to National Ballet of Canada and Art Gallery of Ontario as a member (5 years)

Spearheaded food drives (holiday season) and knapsack drives (school season) for kids (3 years)

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