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Manager Marketing

Location:
New Delhi, Delhi, India
Posted:
August 12, 2018

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Resume:

SONIA GURHA

Mobile: *********#~ E Mail: ac6m5b@r.postjobfree.com

JOB OBJECTIVE: A dynamic professional with 14 years of rich experience having held middle to senior level positions in Strategy Planning, Branding, Corporate Communication & PR, Pricing strategies, P & L Management,Client relations, administration and staff training in Healthcare sector.Spearheaded Operations, Strategy, Project Planning, Branding and Consultancy.

Presently working as Centre Manager with Apollo Clinic, Faridabad.

In charge of the Clinic including vendor management, team coordination, Corporate Communication, P & L of the Center, Strategy Management.

Responsible for managing all aspects of Corporate Affairs, Public Relations & government contacts and networking with key senior officials in Ministries of Central and State Govt. Corporation. To ensure requirements of licensing and accrediting bodies like PNDT are adequately followed in coordination with managing authorities.

Responsibility of Managing NABH Accredited Lab with timely delivery of Corporate and retail reports. Coordinate with Quality and Compliance teams to ensure and deliver standard services.

Supervise all cash including customer and clinic Billings. TPA and insurance. Managing clinics petty cash.

Managing staff and doctors rotation. Preparing doctors payout in association with the Finance team in HO.

Online Marketing Activities through Social Websites like Facebook, twitter & Google.

Organizing camps and retail promotion strategies to meet the regular financial targets and EBITA Margins.

Vendor negotiations and managing stock for Lab and clinic. Inventory management and updating.

Managing entire Territory for building the Brand. Highly successful in building relations with upper level decision makers; seizing control of critical problem areas and delivering on client commitments.

Worked as Center Manger with Express Clinics Pvt Ltd at New Delhi.

Worked as Manager Corporate Communication & PR with Emilie Health & Communications an Indo French partner of Seth Dua & Associates, Saket, New Delhi.

JOB RESPONSIBILITIES:

Looking after entire India Operations including tie-ups’, brand promotion, vendor management and PR and CSR activities, marketing strategies.

Working directly with the MD in Paris for the Headquarters in India for Operations and entire business handling of Healthcare Programs for Corporate Partners and Indo French Companies.

Having partnered with FICCI, FLO, and ILO holding Conferences & Exhibitions for Health &Safety for Corporates and their families.

Since October 2012- July2014 at The Apollo Clinic (Lucknow) as Sr.Manager – Marketing & Operations for Lucknow, “The Apollo Clinic”.HQ: Lucknow

JOB RESPONSIBILITIES:

Headed the Operations team to develop and implement operational processes

Mentoring the PR, Marketing and Brand building campaigns. Lead the “Healthy Schools and Society Campaign.

Digital Marketing, website development, SEO, Brochures designing, Emailers, Doctors Profile, and Fliers etc.

Organizing Video Shoots for Advertisements or Patient Testimonials Online Marketing Activities–Tie ups with different Healthcare Websites for promotional activities,

Preventive Health Check-up Packages Promotion, and Managing Online Medical Records Highly successful in building relations with upper level decision makers; seizing control of critical problem areas and delivering on client commitments.

Since August 2007–January 2011 as Manager Medical Advisory at Orange Cross

(Initiative of Indus Medinet Ventures)HQ: Gurgaon, Haryana

Since 2005-2007 at Medavarsity online Ltd (Initiative of Apollo Hospital Enterprises Limited) as Sr.Project Coordinator– Operations & Market Development HQ: Delhi

Career Highlights

PROFICIENCY FORTE

Service Quality

Ethical adherence of SOP’s in all functional areas.

Make systems to ensure constant improvement.

Organize regular Training inputs with feedback sessions.

To identify service champions and counsel others.

Enhance effective IT resource for service quality.

Charting out standard operating procedures (SOP's) for all services offered and conducting process audits Design and promotes activities to meet customer demand.

Commercial

Ensure that all legal requirements are in order and updated.

Identify vendors for all Departments and maintain updated contacts with them.

Liaison suppliers and negotiate for favourable business.

Drive Sales, ATL, BTL activities

Monitor Clinic’s account on daily basis.

Closely monitor and control expenses.

Lay process for timely maintenance of equipment and assets.

Identify new market segments and tap profitable business opportunities through Direct & Franchisee Business Model.

Evolve market segmentation & penetration strategies to achieve product wise targets.

Monitor Distribution networks to ensure ready availability of the product at all times.

Initiate and develop relationships with key decision makers in Corporates for business development.

Ensure speedy resolution of queries & grievances to maximize client satisfaction levels.

Human Resource

Monitoring, scheduling and work planning for all Departments.

Resourcing, Training and Recruiting doctors and employees.

Making Duty and working rosters for all Departments.

Effective handling of patient, employees &doctors issues.

Induce Multitasking and process ownership responsibilities.

Taking periodic reviews and appraisals.

Team Management

Lead, mentor & monitor the performance of the team to ensure efficiency in business operations, meeting of individual & group targets.

Create an environment that sustains and encourage high performance; motivate teams in optimising their contribution levels.

Coordinate activities for the identification of training needs of employees for upgrading their technical skills.

Feb’1999-July 05 as Senior Lecturer in the Department of Physiotherapy at SBS (PG) Institute HQ: Dehradun

ACADEMICS

PGDBM(Healthcare Management) –Medavarsity Online Ltd University, Apollo Hospitals Hyderabad. : A Grade /84.5%.

Advanced courses in ACLS and BLS.

Bachelors of Physical Therapy- I.P.H, Delhi University in 1999 secured 1st position.

Class XII School Topper from CMS School at Lucknow in 1994.

Class X from CMS School at Lucknow 1992.

Honors

Letter of Appreciation and Recommendation from Dr P.S. Reddy Apollo Hospitals Hyderabad for successful Coordination of Fellowship Programs (2005).

Conducted Workshops at Mom and Me outlets a retail Venture of Mahindra Group.



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