Business Analyst Product Management

David Rosshirt

Grove City, Ohio *****

Mobile: 740-***-**** *************@*****.***

www.linkedin.com/in/davidrosshirt-ecommercespecialist

Summary

Growth Focused Ecommerce Specialist and Business Analyst with proven success in growing on-line revenue, developing brand strength, and defining overall product strategy and roadmap. What sets me apart from many others is a combination of solid technical skills and strong business acumen.

Professional Experience

Consulting, eCommerce Platform Conversion March 2025 – Current

-Converting MODX and Big Commerce platforms to Shopify via a combination of CSV file upload/download and manual entry

-Add all current and new listings, descriptions, photos, pricing, etc.. to Shopify with a focus on SEO preservation and future sales/marketing opportunities

-Good understanding of Shopify themes, customizations, collections, meta fields, and more

-Create and update: Redirect Mapping, DNS updates, URL Structure Maintenance

Manager, e-Comm Business Development QRRI, Inc. Columbus, OH May 2020 – September 2024

QRRI is a thermo-plastic distribution company with B2B and B2C sales channels.

-Cut e-comm operating costs by 20% through workflow analysis and automation

-Continuously evaluated and improved our on-line presence including Amazon, Amazon.CA, eBay, Walmart, Walmart.CA, and several proprietary sites

-Create on-line listings & descriptions, advertising campaigns, pricing, competitive analysis, key word research, trend analysis, and product management following SEO principles to drive sales and profitability

-Introduced our first on-line international revenue stream (approx. $10,000/mo. in the first year)

-Established all shipping carriers and logistics for international business

-Slashed shipping rates by more than 25% through relationship building and skilled negotiation

-Increased on-line revenue from $1.5M annually to $6M annually in less than three years

Manager, e-Comm Business Development Global Vision Eyewear Jacksonville, FL 2018 – 2020

Global Vision is an on-line distributor of all types of protective and sports eyewear.

-Drove revenue growth by 35% through international expansion, dashboard reporting, and workflow analysis

-Reduced product overhead by 10% through product management (i.e. product pricing, profitability analysis, creating new listings, updating current, sunsetting old or underperforming listings, product bundling/unbundling)

-Positioned department for success through competitive analysis and market research to refine product offering and pricing

Other Professional Experience

Fist Data Corporation / Maitland, FL

First Data is one of the largest, global, credit card processing companies in the world.

-Positions held: Director of Product Management, Product Manager, Quality Assurance Manager, and Business Analyst, QA Analyst

Key Accomplishments

-Increased software quality by 20% while decreasing cost by 15-20% through quality management, metrics, and oversight

-Expanded production of releases from one to two per year

-Successfully managed five departments (Compliance, Training, Documentation, Product Management, and Customer Support) with teams in the United States and United Kingdom while developing employees, building teamwork, and having fun (5 department Managers and 25-30 employees)

-Created a dynamic 5-year product roadmap through collaboration with stakeholders across the globe (i.e. UK, Australia, China)

-Beat budget and quality expectations on large scale development projects consistently

-Hosted interactive product roadmap presentations to audiences ranging from CFO to Customer Support Reps

-Gathered user requirements through workshops and collaboration to create market driven enhancements

-Presented complex designs and solutions in an easy-to-understand way to all types of audiences (CFO’s to fellow co-workers)

John Alden Life Insurance Company / Maitland, FL

Positions held: Marketing Underwriter, Claims Processor, Claims Supervisor, Issuing Supervisor, Project Manager, Systems Support

Education

Bachelor of Arts in Business Administration and Management

Barry University

Miami Springs, Florida

Skills

Strong Analytical and Problem-solving Skills, Driving On-line Revenue Growth, Excellent Verbal and Written Communication Skills, Collaboration and Cross-functional Team Building, Trend Analysis, Leadership, Time Management, Interpersonal Skills, Ability to communicate complex solutions simply, Ability to turn data into actionable business intelligence, Advanced MS Office experience (specifically MS Excel, MS Project, and PowerPoint), Business Analyst, Software Testing Life Cycle (STLC), Agile and Waterfall Testing Methodologies, Product Management, Project Management

e-Commerce Platforms

Solid Knowledge of Shopify, MODX, Big Commerce, and Magento eCommerce Platforms, CSV Data handling & transformation, API Integration, Redirect Mapping and URL Structures, Inventory and Product Variants, Themes and Customizations, Workflow, and more….

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