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Developer Sales

Charlotte, North Carolina, 28130, United States
May 16, 2018

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Sruthi Reddy

Salesforce Developer/ Admin

Phone: 908-***-****


Over 8 years of professional experience as a developer, with 4 years of experience in Sales force CRM as a Developer.

Knowledge of CRM processes like Sales, Marketing, Service cloud and Customer Support, Business processes. Developed solutions to improve CRM processes.

Experience in SFDC development using Apex classes and Triggers, Visual Force, S- Controls, IDE, SOQL, SOSL.

Proficiency in SFDC Administrative tasks like creating Profiles, Roles, Users, Page Layouts, Email Services, Reports, Dashboards, Tasks and actions.

Created pick lists, dependent pick lists, lookups, junction objects, master detail relationships, validation and formula fields to the custom objects.

Possess comprehensive understanding of CRM business processes like Campaign, Lead, Account and Case Managements, Forecasting, and Call Center.

Experience working with eclipse IDE and Plug-in environment for writing Business logic in Apex.

Experience in data migration using Import wizard, Apex Data Loader and other tools.

Good knowledge in Salesforce Lightning app builder which enhances UI and drag and drop app building and good knowledge in Aura Application.

Experienced Technically in App Exchange with Lightening experience.

Expert in generating and analyzing custom reports and dashboards.

Designed Custom Formula Fields, Field Dependencies, Validation Rules, Workflows, and Approval Processes, Page layouts, search layout.

Strong implementation and rollout experience with CRM (Sales cloud, Service Cloud, Marketing cloud), Communities, Sites and platform.

Packaged and Deployed customizations from Sandbox to other environments using Eclipse.

Using JQuery developing the Visual Force pages.

Strong knowledge of sale, marketing, service and support automation.

Proficient in Data Migration from Traditional Applications to Salesforce using Data Loader Utility and Informatica on Demand.

Involved in scrum meetings to review and discuss on the sprint backlogs by Scrum methodology.

Experience of Agile methodologies.

Experience of Web-to- lead, Web-to- case, Email-to- case functionality.

Experience in working with sandbox and production environments.

Experienced in administrating and developing projects on salesforce platform.

Developed web-based applications based on Java and J2EE technologies like Servlets, JSP, XML, JavaScript, JQuery, Web Services (SOAP, WSDL).

Proficiency in installing App Exchange applications.

Good knowledge in Microsoft Excel.

Worked closely with business users to enabled business process using SFDC.

Highly motivated and effective team player with strong analytical and excellent communication skills.




Salesforce Technologies:

Apex, SOQL, SOSL Triggers, Batch Apex, Lightning, Visual Force Pages/Components. S Controls, Apex Web Services, Apex Language, Apex Classes/Controllers, Data Loader, Apex Data Loader, Apex Exchange, Sandbox

CRM Tools:, Service Cloud, Chatter, Communities, Sales Cloud, Service Console

Programming Languages:


Web Technologies

HTML5, CSS, Java script, XML, jQuery, WSDL, Angular JS


MS Office, Eclipse IDE, JIRA, Jenkins, Demand tools, SVN SharePoint GIT, Maven


MySQL, Oracle 10g, Oracle 11g, SQL Server, DB2


Eclipse, Android Studio

Operating systems:

Windows, Linux, Unix, Mac OS


Client: Sealed Air, NC Jan 2017 - Present

Role: Salesforce Developer


Worked on standard objects like Accounts, Contacts, Leads, Campaigns, Opportunities, Dashboards and Reports.

Performed the roles of Administrator and Developer in the organization.

Developed Apex Classes, Controller Classes, triggers, Visual Force pages/controllers, workflows and formulas, Apex Triggers for various functional needs in the application.

Created workflow rules and defined related Tasks, Validation rules, Auto-Response Rules, Approval process, Email alerts and Templates, and Field updates.

Responsible for creation of users, roles, profiles and customization of reports and dashboards as per the client requirement.

Created Lightning Component Tabs and Visualforce Tabs using Lightning Components.

Integrated the Web Services for extracting the data from external systems to display in the pages of

Customized Marketing Cloud Objects Scheduled and managed marketing email sending with Salesforce Marketing Cloud and used Exact Target.

Used the sandbox for testing and migrated the code to the deployment instance after testing.

Created Email templates, approval processes, approval page layouts and defined approval actions on them to automate the processes.

Built a custom CPQ application with custom objects and relationships.

Key role in gradual transition of company's application from Salesforce Classic to Lightning Experience.

Implemented Salesforce Lightning Components for small set of users within the organization.

Worked on lightning Process Builder to consolidate existing workflow rules.

Generated various reports and dashboards in lightning for Sales performance tracking.

Worked on translating several Visual Force pages to lightning framework.

Implemented Security and Sharing rules at Object, Field, and Record level for different users at different levels of organization.

Handled pricing mode of the products by presenting the quote to cash using Steelbrick. Later started using Apptus tool.

Developed Visualforce Pages to include extra functionality and wrote Apex Classes to provide functionality to the visual pages followed agile methodology.

Implemented Service Cloud for customer service, including configuration of email to case, case assignment rules. Managed migration and release of Service Cloud.

Administered Salesforce CRM applications for Sales Cloud. Involved in creating multiple analytical.

Administrated and monitored Salesforce Sales Cloud instance by creating the workflows for automated lead routing, lead escalation and email alerts.

I have strong Salesforce service cloud experience and feels comfortable designing transformational solutions and working directly with customers to meet their business needs.

Exported data from the legacy system and imported into SFDC through Apex data loader.

Worked with lookup and master-detail relationships on the objects.

Implemented Case Management Automation to track and solve Customer’s Issues.

Implemented various advanced fields like Picklist, Custom Formula Fields, Field Dependencies.

Customized page layouts for Campaigns, Leads, Opportunity, Contacts, Cases and Accounts depending upon user roles, and groups.

Ensured that quality code is delivered and participated in several community discussions.

Environment: platform, Apex Language, Visual Force Pages, Custom Component, Custom Controllers, Workflow and Approvals, Custom Objects, Custom Tabs, Page Layouts, Email Services, Security Controls, HTML, Web Services, WSDL, SOAP, Reports, Sandbox, Eclipse IDE Plug-in.

Client: Office Depot, FL Feb 2015- Dec 2016

Role: Salesforce Developer/ Admin


Performing the roles of Developer and Administrator in the organization.

Interacted with various business user groups for gathering the requirements.

Designed Custom application interface using Visual force API and Apex.

Designed, developed and deployed the custom objects, page layouts, custom tabs, components, Visual force pages, apex classes to meet the needs of the application.

Created various Profiles, Roles, Page Layouts, and Record Types and configured the Permissions based on the Organization hierarchy requirements.

Designed and defined the Organization Role Hierarchy and assigned users to those roles.

Implemented Security and record level access using Role Hierarchy, Organization Wide Defaults (OWD), Sharing rules and Manual Sharing.

Created Many-to- Many relationships and created Junction objects to implement Roll-up Summary fields to aggregate data from child records on the parent.

Worked with Email, Campaign and Exact target for sending mass emails in the marketing cloud.

Successfully customized SFDC interface Responsible for performing administrative functions in SalesForce CRM such as create/modify Pick-lists and Lookup fields.

Created relationships among objects using Lookup and Master-detail relationships.

Extensive experience on S controls, Visualforce pages and Page layouts according to the Business requirements.

Worked on Apttus support project to solve ongoing bugs/issues/enhancement on another project.

Loaded data into SFDC using Data loader and migrated several legacy applications to the 33Platform.

Involved in daily SCRUM and splint planning meetings and ran daily agile status calls with the scrum master and development team.

Designed, and developed Apex Classes and Apex Triggers for various functional needs in the application.

Good knowledge on CPQ tools such as Apptus and SteelBrick.

Created email templates and inbound emails using visual force for clients and customers.

Developed business documents for Salesforce custom objects.

Implemented Salesforce web services client using Salesforce web services API and partner WSDL.

Deployed applications from Sandbox to Production.

Environment: platform, Apex Language, Visualforce (Pages, Component and Controllers), Pages, Data Loader, S-Controls, HTML, Java Script, Apex Triggers, Web Services, Reports, Custom Objects, Custom Tabs, Email Services, Security Controls, Sandbox data loading, Eclipse IDE Plug-in.

Client: Walgreens, IL Aug 2013- Dec 2014

Role: Salesforce Admin


Created various custom objects as per requirement.

Worked on various standard Objects like Accounts, Case, and Contact.

Created Security settings for Roles and Profiles and managed Security Sharing Settings.

Developed Validation Rules for the Custom Objects and Workflow rules and Approvals for some fields.

Created User Roles and Profiles, Security controls and shared settings.

Implemented field level security, Profile and audit trail setup.

Customized several Workflows, validation rules, Triggers, Apex class.

Deploy SFDC package from one organization to other organization.

Wrote SOQL statements within custom controllers.

Developed APEX class, Controller class and APEX Triggers from various functional needs in the application.

Involved in application setup activities and customized the apps to match the functional needs of the organization.

Used analytic snapshots for bi-weekly reports.

Restructured Custom objects, Master detailed relationship between objects to better suites the organization.

Individually worked on creating and implementing the Web-TO- Case functionality to solve and track customer issues.

Importing and exporting large volume of data using Data Loader.

Used Sandbox for testing and migrated the code to the deployment instance after testing.

Created Custom dashboards displaying real time metrics including forecasts, revenue etc.

Environment: Sales cloud, Windows XP, Platform, Sales force Enterprise Edition, Custom/Standard Objects, Custom Tabs, Page Layouts,, Workflow & Approvals, Reports, Eclipse, Eclipse Plug-in, Sandbox, Email Services.

Client: Ascena Retail Group, NY Aug 2012- July 2013

Role: Salesforce Admin/Developer


Understanding SFDC CRM processes to document pre-sale activities at the company based on the business life cycle.

Coordinated business process review meetings with multiple teams to establish standardized workflow processes. Involved in application setup activities and customized the apps to match the functional needs of the organization.

Integrated the web services by generating the necessary stubs from the WSDL files for extracting the data from internal systems.

Worked on Sales Cloud Objects Accounts, Leads, Contacts, Campaigns, Opportunities.

Developed workflow rules, tasks, emails and alerts to track customer related tasks and activities.

Creating dashboards to present the reports according to the user profiles.

Designed custom objects, tabs, records, and views within SFDC to support new workflow processes.

Developed SOAP and REST Web services which is based on XML and JSON format also by creating parsers.

Full Administrative access to Production instances and created and refreshed sandboxes as per the need.

Developed Triggers on the object with rules for data synchronization with the system of record and applying future callouts where applicable and needed.

Maintained processes of CSV import file updates for customer records into Accounts, Contacts using Data Loader and Import Wizard.

Developed bulk upload process to create bunch of offers at the same time.

Customizing the existing Apex classes and Visual Force pages for better performance.

Developed complex Apex batches to clean up the offers data.

Providing Support to Day-to-Day issues

Environment: Platform, Eclipse 3.6, Apex, Visual Force, JavaScript, jQuery, SOAP&REST API, WSDL, XML, Data Loader

BJ Services, Houston, TX Oct 2011– Jul 2012

Java Developer


Involved in various stages of the project life cycle primarily design, implementation, testing, deployment and enhancement of the application.

Involved in designing the system based on UML concepts, which include data flow diagrams, class diagrams, sequence diagrams and state diagrams using Rational Rose Enterprise Edition.

Developed the web pages JSP, CSS, JavaScript.

Designed and developed web pages using JSP, HTML and used JavaScript for client.

Involved in design and development of the application in n-tier fashion based on MVC Architecture standards and utilized Struts frame work.

Developed data model and stored procedures.

Used JDBC for communicating with the database.

Responsible for maintenance and production support of the application documented design and functional aspects of the application.

Developed Business logic on Java beans and setup connection with database.

Written Store procedures and designed the database tables.

Involved in the data modeling, analysis of data, creation of database schema, tables.

Have worked on the development of reports and charts.

Parameter passing between different components in the provider objects.

Content Management of the Prime Sourcing Portal pages.

Creation of web and business components.

Environment: Java, JSP, HTML, SQL, JavaScript, CSS, Web Sphere.

CB & I, India Jun 2010 – Aug 2011

Java Developer


Involved in designing the application in various design patterns were used in the design of the application.

Designed the application page flow using struts actions and forms.

Developed user interfaces (UI) of the application using HTML, CSS and JavaScript.

Developed the application using Hibernate, HTML, and JavaScript.

Experience in application design and development with a comprehensive knowledge of Java and J2EE.

Involved in testing the application during the system and integration test phases.

Perform system requirements analysis, definition, allocation, and documentation.

Designed the Hibernate mapping for the application entities.

Extensively used XSL to style XML data.

Responsible in writing the interface to the sourcing and inventory application. The data exchange was done using XML.

Wrote stored procedures and functions on Oracle.

Used AJAX for the development of the application.

Environment: Java 6.0, Java Script, HTML, eclipse, XML, Oracle, Ajax and Apache Tomcat.

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