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Manager Sales

Redmond, WA
March 20, 2018

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KATHY SNOWDEN 425-***-****

Vice President Retail Stores Domestic & Worldwide Stride Rite Wolverine Worldwide Payless ShoeSource Ross Stores Eddie Bauer Transformational leader known for turnaround successes with global retail brands turning passive into productive, downtrodden into dynamic, and withdrawn into empowered. Leading leaders, empowering people, building teams and aligning everyone in a relentless pursuit of excellence to deliver results, drive profit and deliver a World Class Customer Experience have been key to success across multiple brands and organizations. Executive Leadership Competencies

Turnarounds Stakeholder Buy-in Cross Collaboration; Field and Corporate Process Reengineering Change Leadership Team Performance Optimization Strategic Planning & Execution P&L Capital Management Leadership Development Multi-Generational Engagement Organizational Agility Managing Through Ambiguity Innovative Problem Solving Executive Career Highlights

VP Retail Stores and Retail Operations – Wolverine Worldwide (2014 – 2016) Led retail stores division and retail store operations across the US and Canada for 3200 employees and 400+ stores for Sperry, Stride Rite, Merrell, Saucony, Keds and Hush Puppies Achievements:

• Integrated all field leadership to support all brands geographically across the US and Canada

• Developed internal communication, policies, training and processes to support all brands across the fleet

• Interfaced with all brand leaders to align strategies and develop support to execute brand specific initiatives and ensure flawless execution and follow up at the Region, District and Store level.

• Improved KPI performance in key metrics (conversion, UPT and service scores) through detailed action planning and accountability at the store/district/regional level

• Implemented strategic cost savings processes without adversely impacting the consumer experience

• Involved with decision making for full fleet review to evaluate profitability of each store to determine short and long term strategies

VP Stores/Operations – US Stride Rite Children’s Group Lexington, MA (2011 – 2014) A division of Wolverine Worldwide Formerly a division of Collective Brands Promoted into position for stellar results in leading multi-unit retail turnarounds. Re-focused and re-energized the business from all angles; including but not limited to upgrading talent, performance management, and implementing selling strategy programs to deliver results.


• Achieved comp sales increases in 10 of 12 months and posted year end sales and profit for the first time in 6 years

• Posted industry leading comp increases for all 12 months and finished 2012 in excess of a 20% comp sales increase. In addition, EBIT more than quadrupled in 2012 and was 2 years ahead of the goals established for the LRP

• Recognized by the FDRA for industry leading results

• Re-aligned teams and training in the field

Director of Retail Operations – West Coast Payless ShoeSource Topeka, KS (2006 – 2011) A division of Collective Brands

Hired into company to rebuild an underperforming region. Led 8-10 DM’s and 350+ stores in Northern California, Nevada, Utah, Hawaii, Guam and Saipan.


• Turned around underperforming Region upon joining organization by assessing and upgrading talent/skill

• Ran a top performing region for 5 consecutive years

• Developed region and advanced learning and mentoring program for internal development of Group Leaders to position them for future promotional opportunities

• Was assigned to lead a special project and team to re-vamp the company selling program for 1 year

• Projects included: continued SMILES 2010 support, Associate Variable Pay, SMT development, Associate engagement and follow-up

Zone Director, Northwest ROSS STORES Newark, CA 2003 - 2006 An off price, big box retailer selling primarily closeout merchandise from name brand manufacturers, including men's, women's, and children's clothing, at prices well below those of department and specialty stores. Led 87 stores based in Washington, Oregon, Hawaii, Alaska, Guam and Northern California; volume was over $800 million. Hired to lead transformation of a region with under-performing stores, high turnover, and no bench strength among field staff; most senior level executive to lead corporate wide task force charged with transforming the company culture.

• Direct reports included seven District Managers, seven Loss Prevention Managers, and two Zone HR Managers

(for exempt/non-exempt).

• Assessed existing team and gradually replaced or upgraded talent and skills as needed.

• Improved sales and overall performance; Zone ranked #2 in the company out of 10

• Reduced staff turn-over from highest in the company (60%) to lowest (23%).

• Increased internal promotion rate from 15% to 67%.

• Reassembled under-utilized corporate training programs and created comprehensive curriculum for training in-store employees. These programs were rolled out across all divisions for the company. EDDIE BAUER Redmond, WA (1985 – 2003)

A specialty retailer that sells sportswear, outerwear, and footwear with an outdoor, recreational point of view for men, women, and children through more than 400 retail and outlet stores in Canada, Germany, Japan, and the US. Promoted 6x over course of career starting in Store Manager position and achieving Divisional Vice President in 1995. Recognized as

“Best of Bauer” every year from the program inception in 1990. Divisional Vice President, West Coast 8 years 125 stores and $300M volume Led Joint venture expansion for Japan

Director, Outlet Division 3 years 90 stores and $270M volume Senior District Manager District Manager Store Manager Education:

BA, English & Political Science, St. Olaf College – Northfield, MN

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