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Experienced retail professional

Goodyear, Arizona, United States
August 30, 2017

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Kerri L. Ostrom

612-***-**** 2630 E. Fawn Dr. Phoenix, AZ 85042

Ambitious professional with experience in supply chain, project management, operations, merchandising, marketing and customer service. A leader in driving process improvements and efficiencies to achieve company goals through great strategic, analytical and operational skills. Collaboration and communication skills that have increased productivity and saved the company time and money. Lead teams to exceed expectations and beat company goals.


Category Manager 2016-2017

Drove strategy in category performance for top retailer by analyzing market trends and pricing, generating optimal, productive assortment and creating best in class planograms and inventory efficiencies. Project Manager for initiatives in several different categories. Managed three analysts.

Led category reviews that generated additional revenue by increasing distribution and space by 10%

Led development of new continuous improvement processes to align with customer projects, improved sales by $500K

Manager of Supply Chain 2015

Managed cross functional projects to improve efficiencies with customer. Lead development of new processes to enhance customer strategies. Manage all inventory metrics while reducing unproductive inventory through in depth planning and forecasting.

Led process and strategy to reduce product damages within the customer’s organization which reduced costs by $1M

Reduced days of supply by implementing new lead time strategies within the supply chain

PETSMART 2006 - 2015

Omni Channel Sr. Business Program Manager 2015

Managed cross functional teams to deliver Omni Channel objectives. Led development of new strategies to surpass the industry standards and competitors. Ideated new processes to improve current capabilities. Managed project manager to exceed goals and company objectives.

Led overall coordination, planning, organizing and execution of Omni programs through knowledge of cross functional departments.

Leveraged enterprise level critical thinking to ensure that individual Omni-Channel program work streams were appropriately scoped and supported with resources, forecasts, budget, pricing and timing.

Led cross functional teams to enhance Omni-Channel capabilities; In store pick up, associate ordering in store, and inventory visibility which led to increase in sales and improved store execution.

Senior Marketing Manager of National Promotions 2013 - 2014

Managed team to deliver monthly promotion marketing through in store signage, TV, emails and circular. Led development of vehicles with cross functional partners to ensure objectives were implemented. Managed additional traffic driving promotions for Friends and Family and Black Friday events to ensure marketing tactics supported them to increase sales.

Implemented several new process improvements that have improved efficiencies, reduced costs and increased engagement.

Led the development of new system capabilities to ensure all marketing tactics were leveraged and optimized to the fullest extent while filling in for my manager for 6 months.

Forecasted and managed signage budget of $5 million dollars; reduced cost by creating new guidelines.

Manager of Pricing Strategy 2012 - 2013

Managed a team of three pricing analysts to evolve the pricing strategy through base optimization, markdown optimization and competitive price shops. Led process improvements throughout the merchandising department to optimize gross margin, inventory and sales.

Managed team to achieve $12.7M incremental margin dollars in base optimization.

Led the rollout of markdown optimization through development of systems, processes and reporting.

Implemented several new processes, reports and audits to streamline job functionality and align team with business partners for all pricing optimization.

Supply Chain/Replenishment Manager-Consumables 2011 - 2012

Managed a team of six analysts to improve inventory efficiencies on $130 million inventory base by increasing turn, managing weekly receipts, reducing days of supply and maintaining in stocks while driving sales and exceeding financial goals.

Led comprehensive holiday inventory strategy that balanced Vendor receipts, DC volume and store holes which increased Vendor PO On Time by 8% and decreased store holes by 8 compared to previous year.

Implemented process improvements that lead to a $7 million reduction of inventory and increased in stocks metrics by adjusting baseline inventory parameters, service level settings and weekend event strategies

Kerri L. Ostrom

Replenishment Manager-Events 2009 - 2011

Responsible for managing planner inventory among four analysts to achieve sell through and in stock metrics while driving process improvements and increasing efficiencies.

Exceeded One Time Buy sell through goal by 5% by collaborating with Buyers and Vendors to determine accurate pallet configurations and quantities to maintain productive inventory and less remaining inventory at end of sale.

Initiated and led collaboration between Store Ops, PET and Buyers to ensure cohesive understanding of planner strategies and display minimums which resulted in an increase of planner in stocks by over 1% which helped increase sales.

Led Event Management System upgrade, planner inventory differentiation, cross dock and convenience pack projects for Replenishment to ensure inventory productivity goals were being achieved or exceeded.

Sr. Replenishment Analyst 2008 - 2009

Responsible for managing inventory for top three Consumable vendors by collaborating with category management team, vendors and store operations to ensure inventory was at the right place and at the right time.

Exceeded inventory metrics by driving process improvement, inventory productivity and cross functional collaboration between Vendors and Buyers which helped drive sales.

Implemented a PO tracking calendar for our top Vendors that helped increase PO on time by 3%.

Managed Replenishment Analyst to exceed all Supply Chain metrics.

Replenishment Event Analyst 2006 - 2008

Responsible for creating, analyzing and managing reports for buyers, replenishment teams and executives to evaluate sales, in stocks and inventory trends. Ensured proper quantities were at the right stores at the right time for each promotion and season.

Reported and analyzed distribution center volume inbound and outbound to maintain an accuracy rate greater than 85%.

Increased accuracy rate in distribution projections by 6% by analyzing impacts that were not visible in the system.

Coordinated with Buyers and Vendors to ensure accurate inventory levels to increase turn.


Merchandise Analyst

Managed $80M in open to buys and inventory levels on a weekly basis to ensure proper stock levels were maintained and sales goals were exceeded. Projected sales and forecasted markdowns for all seasonal and carry over shoes to maximize sales and gross margin. Created in store marketing events and advertising for each new presentation of shoes.

Increased sales by 10% and gross margin by 5% in a three-month period.

Analyzed sales and recommended purchases on a daily basis that increased gross margin dollars and sales.


Merchandise Presentation Manager 2003-2006

Responsible for the creation, documentation and distribution of merchandise categories to ensure an effective and efficient planogram update. Contact for both corporate office and field personnel for all planogram, product, signage and display issues.

Analyzed sales data to assist in recommending buy quantities for each planogram which helped generate sales.

Developed a company wide process for updating the monthly promotional section in stores.


Account Manager 2000-2003


Assistant Manager/Visual Merchandiser 1998-2000


University of Wisconsin- Bachelors of Science

Major- Marketing, emphasis Sales and Promotions Minor- International Business

Computer Skills Committees

Microsoft Office United Way Campaign Lead- Petsmart

DPR/SAP Teamwork Committee- Event Planning- Petsmart

AutoCAD WISE ARG Event Chair and VP- Petsmart

JDA Nestle- Women’s Resource Group- Chair



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