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Marketing, Business Development, product management

Minneapolis, Minnesota, 55454, United States
March 13, 2013

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Minneapolis, MN ***54

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Professional Summary

Accomplished MBA candidate with extensive global business experience, specializing in Marketing and Strategy. Demonstrated leadership through achieving rapid revenue growth in a fast changing environment. Exceptional statistical and analytical skills to conduct research and develop strategic solutions. Strong interpersonal and communication skills to build partnerships and negotiate with stakeholders. Highly results-oriented and accountable professional recognized in award-winning business practices.


May 2013 Carlson School of Management, University of Minn Minneapolis, MN

MBA marketing and strategy

July 2005 Renmin University of China Beijing,

Bachelor of Business Administration


TE CONNECTIVITY (Formerly named Tyco Electronics), Shakopee, MN MBA Intern in Business Development June 2012 - August 2012 Led strategic projects using market research, financial analysis, customer development and core strength analysis.

Collaborated in TE???s global competitive program.

Worked with cross functional and cross border teams to d rive TE???s global development.

My analysis has since been used as the template by TE to assess overseas competitors.

Helped TE increase sales, restructuring the product portfolio through detecting customer demand and analyzing customers??.

business, financial performance, strategy and capital expenditure plan.

Evaluated new market segment, size and opportunities resulting in TE???s entry into a new market.

CARLSON SCHOOL OF MANAGEMENT, Minneapolis, MN Brand Enterprise Consultant March 2012 - Present General Mills: Established C-Store channel strategy and performed in depth channel analysis utilizing primary and secondary research, including ethnography and data analytics, led to potential cost savings of over $300,000.

Carlson Companies: Developed solutions to increase Carlson global brand equity and evaluated communication channels for both internal and external audience.

3M: Evaluated potential for new market entry, analyzed the buyer behavior and purchase decision making process and made strategic recommendations.

Delta Airlines: Built B2B segmentation strategy for sales center, assessed opportunities through customer insight and competitive dynamics research.

SHANGHAI INTERNATIONAL AIRPORT GROUP (SIA), Shanghai, China 10,000+ employees, 2 international airports, 1 of 3 China air hubs.

No.1 in 2012 world airport cargo volume ranking.) Senior Manager of Business & Marketing December 2009 - July 2011 Managed the airport business service portfolio.

Led sales forecast, market research and designed promotions for more than 150 different SIA businesses resulting in average 25% increased profit annually.

Evaluated air routes and negotiated with airlines, opening 10 international routes and increasing SIA???s total number by 12%.

Secured 3 agency agreements with foreign airlines which promoted 18% of SIA???s agents.

Built partnership with global stakeholders.

Founded external relations programs and represented SIA to design activities and exploit business opportunities in the industry.

One of the programs was extended nationwide.

Designed the commission distribution project, negotiated with merchants and increased the terminal business revenue from $17M to $26.6M in my first fiscal year.

Analyzed and introduced 20 world-leading consumer brands to SIA and improved the brand portfolio by 15%.

Established the Airport Group???s 20 years??.

business development strategy with McKinsey Company.

OPERATION & COMMAND CENTER OF SIA, Shanghai, China Human Resource Director January 2008 - November 2009 Built the HR department.

Led a 12-person team as the youngest director at SIA.

Created training system for the airport emergency rescue group; training applied successfully in 2009 Shanghai air crash, subsequently received an award at the International Aviation Fire Fighting Association Conference.

Initiated a payment-welfare reforming program resulting in a 35% improvement of staff working efficiency.

Designed an airport staff shifting system reallocating the work force for everyday flight plans, reducing human capital by 25% per month.

Mentored managers from more than 130 airports as Civil Aviation Administration of China (CAAC) enterprise trainer.

Represented SIA at Airport Council International (ACI) and CAAC Seminars to express perspectives.

SIA CONSTRUCTION HEADQUARTERS, Shanghai, China Human Resource Supervisor January 2006 - December 2007 Established a charity foundation for hope schools and added big value to the airport brand.

Organized activities and engaged employees to sponsor and mentor over 400 students to get education.

Founded ???Shanghai Airport Youth Forum,??.

allowing talents from airlines, government, airport suppliers and other organizations to share deep insights and established strong relationship within the industry.

SIA, Shanghai, China Management Trainee (Leadership program) August 2005 - December 2005 Designed passenger-flow marketing project.

Conducted market analysis and created an efficient passenger-flow pattern still in use, reducing Clear Time by 35% and increasing customer purchase probability by 20%.

Initiated an operation program which won the First Prize of QC Project awarded by China???s Association for Quality for reducing airport power utility costs by $150K per year and improved terminal overall security.

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