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Marketing Professional - Laureen Leston

United States
September 22, 2008

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Laureen Leston

**** *. ******* ****

Scottsdale, AZ 85254




A proactive, results-driven, multi-tasked Marketing Professional with over 15 years experience in successful consumer and B2B sectors with responsibility for building comprehensive marketing platforms (traditional, MARCOM and CRM) that support and drive strategic vision of the company. Practical, articulate, detail driven and creative with proven ability to solve business challenges. Consistently obtaining high performance through leadership and cohesive team building, while meeting deadlines, managing costs and increasing sales with strategic and uncommon planning, organization and conceptual abilities.


• Strategic Planning

• Strong Fiscal Budget Management

• Business and Market Planning and Research

• Priority Management and Communication Skills

• Network and Business Partner Cultivation


• Annual savings of 30% for redesigned branding and messaging for consistency, including signage, traditional media and collateral

• Reduction of fiscal marketing budgets from $2.5M to $1.7M by eliminating duplicate advertising/media costs and streamlining MARCOM efforts

• Increase traffic and lead generation 25%+ through media and on-line inquires

• Negotiated savings 10%+ for design and staging office contracts of $340K to $1M + through pay cycles

• Lead weekly advertising and department meetings creating new ideas, concepts and project status reporting

• Prepared and presented marketing proposals and campaigns to senior management for new marketing ideas and initiatives

• Created and executed successful MARCOM (web based) optimization, content management and design increasing site traffic and prospecting efforts

• PR liaison for internal and external marketing channels to increase brand awareness, gain product loyalty and streamline public/private awareness

• SWOT (strengths, weaknesses, opportunities and threats) analysis targeting existing and new marketing platforms for competitive analysis and strategic planning sessions

• Developed CRM (customer relationship management) campaigns by identifying and executing best practices and determined “touch points” for customers


• Fiscally responsible in reducing costs

• Effective communicator and presenter in business and community forums

• Demonstrated team leader

• ROI based on measured results

• Developed integrated communications externally and internally

• Utilized project management skills in developing strategic plan and benchmark plans

• Established strong rapport, high trust levels and long-term partnerships with key vendors


• 2006 – Present Managing Director - Boxx Marketing

Premiere marketing consulting firm working with entrepreneurial and small businesses generating over a 2 year period $50K in new business, 15% reduction in client’s marketing budgets, increased branding with MARCOM, social media and branding techniques.

 Creation of integrated marketing and business plans

 SWOT analysis, research, create and implement strategic planning

 CRM campaign development via MARCOM and traditional media

 Client proposal writing and presentations

• 1996 – 2006 Marketing Manager - Shea Homes, Richmond American, Maracay Homes

Served private and public homebuilders over a 10 year period directing traditional and MARCOM marketing campaigns for custom, luxury and entry level homes, managed marketing budgets of $2.5M, staffing responsibility for three, increasing ROI from 8% to 22% through lead generation, prospecting and creation of urgency with potential customers.

 Grew monthly sales by 12% with strategic business plan and generating prospecting initiatives

 Reduction of fiscal marketing budgets from $2.5M to $1.7M by streamlining media costs and focus on MARCOM opportunities

 Reduced operating expenses by $50,000 with streamlined signage development and redesign in brand and collateral for consistency

 Directed focus group presentations for strategic branding alignment with customers

 Lead weekly ad and department meetings

 Trained meeting facilitator

 Senior management proposals and presentations for new marketing initiatives and update of market analysis

 Plan and created marketing collateral for corporate branding, sales brochures, public and community relations

 Developed integrated communication channels with production, construction, purchasing to bring product to life

 SWOT analysis, research, create and implement strategic planning

 CRM development via MARCOM initiatives

 Created and executed local and national sales events, business meetings,

 Staff development and recruitment

 Designed and staged offices via blueprints and plans

• 1991 – 1996 Office Manager, HR Generalist, Marketing/Sales and Executive Assistant

Serving private and public homebuilders.


• BSBM/Marketing – University of Phoenix

• Microsoft Office Products

• Web based admin tools, Goldmine, Publisher, Frontpage


• BOD Member, Scottsdale Chamber of Commerce

• 1st Vice President Scottsdale Lions Club

• Chair, Scottsdale Chamber's Ambassador Committee

• Chair, Airpark Committee

• ASU Spirit of Enterprise

• Ambassador of the Year 2007

• Lion of the Year 2007

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