Digital Marketing Account Management

Sucharita Laskar

*********.******@*****.***, 925-***-****

US Permanent Resident / Green Card, Cupertino, CA, USA

LinkedIn: https://www.linkedin.com/in/sucharital

Summary

Results-driven digital marketing and business communications professional with a strong foundation in digital strategies, business communication, account-based marketing, and content creation within the high-tech industry. Skilled at crafting compelling narratives that align with business goals and resonate across global markets. Proven ability to manage multiple projects, meet deadlines, and drive customer engagement and business growth. Adept at leveraging contemporary tools to ensure smooth project execution. Recently earned a Digital Marketing Certificate from UC Berkeley, demonstrating a commitment to continuous learning and professional development.

Certifications

●Digital Marketing Certificate, University of California, Berkeley (March 2024 - July 2024)

●Brand Management, London Business School through Coursera, February 2020

●Modern and Contemporary American Poetry, University of Pennsylvania through Coursera, February 2013

●Social Media Marketing, Strategy and Optimization, LinkedIn 2024

Skills

●Platforms/Tools: WordPress, Squarespace, Microsoft Dynamics 365, Google Adwords, Google Display Network, Google Suite, Facebook Ads Campaign tool, LinkedIn Ads Campaign Manager tool, Hoovers, Factiva, Thomson Reuters, Trello, Slack, Microsoft Office 365, Google Workspace, Canva, SEMRush, Uber suggest, AI tools (ChatGPT, Grammarly, Canva, DeepAI)

Concepts: Content marketing, B2B Marketing, Account-Based Marketing, Website planning and designing, SEO, PPC, Paid Social, Paid Search, Display Advertising, Project Management, CRM Workflow, Sales, CMS

●Related Skills: Content Writing, Market Research, Account Management, Email marketing campaigns, Social Media Campaigns, Brand Strategy, Marketing Campaigns, Client Communication, Client Support, Customer Relationship Management

Marketing Projects at UC Berkeley

Certificate in Digital Marketing, UC Berkeley, USA March 2024 - July 2024

●WordPress Site Launch and Design: Planned and created a new WordPress site for a fictitious business, integrating UX/UI best practices and optimizing content for target objectives.

●Digital Marketing SEO Audit Plan: Conducted SEO audit and developed content updates for enhanced engagement and search engine ranking.

●Paid Search Marketing Campaign: Designed a paid search marketing campaign using Google Adwords.

●Social Media Advertising Campaign: Planned and created multi-platform advertising campaigns, created content on Facebook and LinkedIn for well-known brands as mock projects for increased brand awareness.

●Developed customer journeys and personas using data to plan, execute, optimize campaigns, and create digital marketing strategies.

Professional Experience

Digital Marketing Apprentice (3 months contract)

Acadium, USA October 2024 - January 2025

●Executed high-impact LinkedIn campaigns that amplify brand presence, increase visibility, and generate targeted engagement across key audiences.

●Conducted in-depth market research to uncover competitive insights and identify strategic opportunities that drive business growth.

●Gathered and analyzed customer data to build detailed personas, enabling highly targeted and effective marketing strategies.

●Successfully managed and seamlessly transferred blog content from Kit to Squarespace, ensuring a smooth transition and enhanced presentation.

●Successfully generated qualified prospects contributing to a stronger sales pipeline and improved conversion rates.

Caregiving and full-time parenting break May 2016 - Feb 2024

●Relocated to the San Francisco Bay Area in the US from India to carry out family caretaking responsibilities.

●Managed the seamless operation of my household, expertly balancing multiple tasks and responsibilities related to household management and childcare.

●Enhanced my planning, management, multi-tasking, and troubleshooting skills.

●Skillfully handling multiple child health-related issues whilst staying calm and promptly researching and reaching the relevant medical professionals.

●I continued to update my knowledge and skills by completing a Digital Marketing Bootcamp Program from the University of California, Berkeley, from March 2024 to July 2024 and other online courses.

Analyst / Marketing & Communications Professional

Deloitte Services India Pvt Ltd May 2015 - April 2016

Developed and maintained strategic relationships with key clients in the Technology sector, including Google and Apple, as part of the USI Market Development Team at Deloitte. Utilized eminence-building and branding services to foster strong partnerships and drive client engagement, ensuring long-term retention and loyalty.

●Designed and developed compelling presentations and newsletters to effectively communicate key marketing messages to target audiences.

●Conducted comprehensive secondary market research for key clients, utilizing tools like Factiva, Hoovers, and Thomson Reuters to track, analyze, and summarize industry news, contributing to strategic recommendations for campaign optimizations.

●Developed communication materials and supported account marketing strategies.

Business Analyst / Marketing & Communications Professional

Over The Table Adverts Dec 2013 - April 2015

●Transitioned popular businesses to digital platforms, enhancing brand visibility through social media strategies, social media content creation, and events.

●Developed engaging and targeted content for different audiences to foster brand engagement.

●Planned and organized events for local businesses to increase brand visibility, bringing together industry influencers and potential customers on the same platform towards increased branding efforts.

●Conducted market research and devised comprehensive marketing plans.

●Developed and implemented custom marketing strategies to help clients gain increased brand visibility.

Market Research Analyst, Branding / Marketing & Communications Professional

Brand Cue Sep 2013 - Dec 2013

●Conducted strategic market research and collaborated with teams on branding solutions.

●Designed communication strategies for internal and external branding initiatives.

●Collaborated with creative and client servicing teams to conceptualize and deliver tailored solutions that drive business results and build strong client relationships.

Business Analyst, Media and Entertainment Domain / Marketing & Communications Professional

Cybage Software Pvt Ltd Jul 2010 - Mar 2012

Spearheaded client prospecting strategies and designed targeted email marketing campaigns, resulting in significant new business wins, including top-tier clients in the US, such as Impremedia, Campbell Ewald, and Washington Post. Consistently generated qualified prospects, fueling a robust sales pipeline and boosting conversion performance.

●Led digital marketing campaigns for prominent media clients, achieving significant business growth through customized email marketing campaigns.

●Managed communication between business units and technology teams.

●Created and developed clear, concise business requirements, processes, and solutions documentation.

HR Professional / Internal Communications Professional

Capgemini (iGATE Patni) Jan 2008 - May 2008

●Managed recruitment processes and internal communications within the IMS Recruitment Team.

●Planned and organized hiring events as part of recruitment drives.

HR Consultant / Internal Communications Professional

Mpower Energy Services Pvt Ltd Aug 2007 - Dec 2007

●Handled recruitment and client communications for HR services.

Education

●Certificate in Digital Marketing, UC Berkeley, USA

●MBA in Marketing and Finance, Mumbai Business School, Mumbai, India

●B.Tech. in Electronics & Communication Engineering, ICFAI Institute of Science & Technology, India

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