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Kunal Dhooper

Email address:

adxer5@r.postjobfree.com

Mobile: +91-999*******;

+91-931*******

Location: Delhi NCR

Dear Sir/Madam

I am an Ecommerce professional, having expertise in managing teams and stakeholders across different functions and domains in the E-business ecosystem. For about 12 years, I have worked with various brands & organizations, which enables me to visualize the e-commerce business value chain in Indian and global context. Over last four years, I have been leading multiple projects and teams (Close to 20 team size) to drive online growth, GTM strategy for startups, social proofs and digital partnerships. The core part of my engagements requires me to build ecommerce businesses from the beginning. I have lead the migration / setting up of online operations for well-established retail organizations, online startups or digital first D2C startups, which works in the B2B space for the past several years. I have led in developing strategic roadmaps considering the business's technical and financial aspects. I am equipped to factor in various business operational efficiencies to help companies grow in the digital space – performance marketing, supply chain, pre-sale and post-sale digital journey, customization of digital messaging & product recommendations. On the larger ecosystem front, I have worked with Flipkart & Snapdeal, at the sell side I have worked with brands like Dabur & Livpure and in my last role at Zigly, I was responsible for creating business roadmaps across all the channels I have worked with previously.

I am a qualified management professional with Master’s in Business Administration with a specialization in Marketing and International Business. I bring in niche critical and analytical abilities to identify challenges and provide solutions which are adaptable and agile across Ecommerce initiatives. I am now looking forward to an exciting role, where I can apply my experience for greater impact and purpose.

Thank you!

Best Regards

Kunal Dhooper

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Resume: Kunal Dhooper

Educational Qualification, Certifications:

School, college and/or

University Attended

Degree/certificate or other specialized education obtained Date

Obtained

GGS IP University MBA(Marketing/International Business) 2010 Dyal Singh College –

University of Delhi

Bachelor in Commerce(B.Com)

2008

Certifications Digital Marketing Certification from Digital Vidya, 2019 Growth Hacking Certification from Growth School, 2023 Employment record and responsibilities

Employment records Overall responsibilities undertaken and skill sets Sep 2021 – Feb 2023

Zigly.com(Pet care startup) –

Head of ecommerce – Products

& Services

Category: Pet Care

Leadership role

• Leading business generation & growth initiatives as part of the core team at Zigly

• Leading high-stake projects in the organization for delivering top line(Revenue) while keeping a check on the bottom line(P&L)

• Wearing different hats to impact critical needs of the startup – 1.Product Management,

2.Consumer Experience & Delight,

3.UI/UX,

4.Project Management

• Deciding and driving performance marketing budgets to attain business objectives – fast paced market share, effective ROIs(CAC, Repeat Purchases, Conversions)

• Responsible for achieving a target of 5cr+ in the first year of business by managing a lean team of 5 direct reports and 15+ indirect reports(service delivery partners)

• Exploring and executing partnerships with agencies and existing companies in the pet care ecosystem

• Launched new service categories on the website and retail stores – Mobile Pet Grooming, Pet Training & Behavior

• Acted as a product/project manager for unified buying experience for services across stores, at home and company owned grooming Vans

• GTM strategy for APP launch making Zigly.com the first player in India to introduce a pet care APP.

• Playing a key role in special projects team to solve problems faced by other departments –

1. returns & refunds,

2.critical customer experience issues,

3.product quality & customization

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May 2020-Sep 2021

Livpure Pvt Ltd

Senior Manager – Ecommerce

Category – Consumer Appliances

Managerial Role

• Playing a critical role for growth of a revolutionary business idea – Water Purifiers as a Rental Service

• Effectively utilizing 1cr+ monthly budget for growth of – rental business and outright purchase of water purifiers

• Leading a multifunctional team of digital marketers, marketplace marketing specialist and graphic designers to achieve annual revenue targets of 50cr+

• Controlling the ROI on marketing budgets – CAC, ROAS, ACOS and increasing market share for Livpure in the water purifiers segment

• Collaborating with category team to close Annual business plans for own website as well as marketplaces(Amazon and Flipkart)

• Improved market share on Amazon making Livpure 3rd most preferred brand in water purifiers climbing up from 5th position

• Owning content creation, distribution and implementation on multiple online channels of sale

• Leading social media strategy to increase brand awareness, presence and engagement with target audience

• Online GTM strategy for new product category launch – Livpure Air Conditioners and Livpure Smart Coolers

April 2017-March 2020

Gadgets360.com

Senior Manager – Marketing

Category - Electronics

Managerial/Strategic Role

• Complete ownership of traffic and conversion rates for Gadgets360. Joint/part ownership of revenues.

• Owning targets for two critical business models at Gadgets360 – 1.Revenues through affiliates,

2.Revenue through sale of Gadgets from own website’s marketplace(dropship model)

• Finalizing pricing/promotion strategy in collaboration with category teams

• Owning budgets, implementation & monitoring of Facebook Ads, Affiliate Marketing, Email Marketing, Native Advertising

• Tracking response from promotional properties on website which have 40mn+ (avg) users per month – Interstitials, Home Page Banners, Feed Ads

• Allocating properties to Affiliate Partners(Amazon and Flipkart) for increase in revenue through affiliate business

• Leading social media strategy to increase brand awareness, presence and engagement with target audience

• Creating GTM strategy for new product launches in different categories 1. Smartphones,

2.Entertainment systems and

3.Laptops

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March 2015-March 2017

NewU(Subsidiary of Dabur India

Ltd)

Manager – Ecommerce

Category – Beauty/Personal Care

Managerial Role

• Owning targets for two critical business models in beauty & personal care space–

1. Revenues through own website,

2.Revenue through marketplaces(Snapdeal, Paytm, Shopclues)

• Closed exclusive rights to sell popular brands on Snapdeal & Paytm – Lakme, Tresemme, Axe, Nivea

• Delivering Annual GMV of more than 20cr through minimal marketing spends and by focusing on the right brands & product mix

• Owning content creation, distribution and implementation on multiple online channels of sale

• Collaborating with category team to close annual business plans for own website as well as marketplaces

• Leading social media strategy to increase brand awareness, presence and engagement with target audience with additional focus on influencer marketing

• Creating GTM strategy for new product launches in different categories

– Skin Care, Hair Care, Makeup

August 2013-Feb 2015

Snapdeal.com

Manager – 2014-15

Assistant Manager – 2013-14

Category – Fitness/Fashion

Managerial Support Role

• Sustaining and increasing CTRs, Traffic, Conversions, Page views in sports

& fitness category with annual GMV of 40cr+

• Working closely with central marketing team to drive additional visibility, traffic and conversions through central marketing properties - 1.Social media,

2.Paid Ads,

3.SEO,

4.Email Marketing & more

• Following up & timely implementing listing of new products, A+ content creation, SEO best practices for product pages

• Studying consumer search pattern on the website to suggest introduction of new categories, products - kits, combos & deals

• Tracking important metrices on Google Analytics – bounce rate, exit pages, consumer journey funnel to identify gaps and take corrective actions

• Pushing technologically advanced fitness products to increase category ASP and trust to spend money on Snapdeal

• Owning conceptualization and creation of brand stores, buying guides(both textual and infographics) and Look Books by leading a team of graphic designers

• Identifying best visual merchandising trends followed by Indian and global counterparts to incorporate the same in day-to-day work

• Ensuring smooth & complete implementation of event themes to ensure unified experience for customers

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June 2011-June 2013

Flipkart.com

Assistant Manager – 2012-13

Sr. Executive – 2011-12

Category – Books & Media

Managerial Support Role

• Member of core founding team at Flipkart at a time when Ecommerce was just introduced to Indian markets

• Owning pre orders section and acting as a mentor to entire team in just 3 months

• Day to Day work involved:

1.Identifying titles(books, music albums, movie DVDs) which are worth the hype of pre ordering

2.Ensuring enough visibility throughout the website & through multiple marketing channels to get as many pre orders as possible 3.Ensuring supply and distribution on time to make these orders reach the customers right on launch date(not before, not later)

• Key responsibilities – visual merchandising, vendor interaction, supply chain

• Planning vendor sponsored social media contests to increase engagement & awareness about new releases/launches

• Studying consumer search pattern on the website to suggest introduction of new products - kits, combos, boxsets & deals Language English and Hindi- Excellent in Reading, Writing and Speaking Tools • Proficient in usage of Word, Excel, PowerPoint, Teams

• Digital Marketing – Meta Business Manager, Google Ads, Native advertising platforms(Taboola/Outbrain), Marketing automation platforms(Moengage, Clevertap), SEO – Ahrefs, SEM Rush

• Analytics – GA4, Hotjar, Mixpanel, Optimizely - A/B Testing MBA

dissertation

• Analyzing the level of brand awareness of a newly launched media agency

• Identifying key actions/activities to optimize the reach of marketing campaigns Seminars and

conferences

Active participation in various e-commerce workshops/ Seminars for multiple products at state/city level

Certification

I certify that, to the best of my knowledge and belief, this CV correctly describes me, my qualifications, and my experience; I understand that any willful misstatement or misrepresentation herein may lead to certain consequences with respect to shortlisting of my profile. Kunal Dhooper

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