Tony Michaiel adsx8w@r.postjobfree.com

tonymichaiel.com

+1-760-***-****

Summary

A builder. Builds revenue-driving teams, products, and strategies. With a knack for data-led storytelling, and a distinct perspective shaped by 10+ years of growing brands and selling products. Worked at a brand, a publisher, and an agency, and has managed nearly a half-a-billion in marketing dollars and teams of up to a dozen people throughout an international career in digital.

Experience

Consultant: Sr. Director, Strategic

Partnerships [11/21 – Present] West Coast

● Built a cutting-edge MarTech roadmap reaching 1B consumers for a Cannes-Winning TikTok Alpha API

partner, & renewed Meta Business Partners Badge

● Expanded a Metaverse publisher globally, and

ideated GTM strategies for a podcast marketplace

and a Tele-Health startup

OMD EMEA: Performance Director

[04/19 – 11/21] London

● Headed global digital team unlocking investments as large as $10MM monthly across 30+ markets

spanning digital strategy, activation, & insights for Programmatic, Social, Search, & Partnerships

● Grew Tourism Ireland’s footfall by leading a €2MM DMP integration, offline attribution model, and

cross-selling €150K in OOS creative & insights

● Proven innovation by challenging Nissan & Foot

Locker’s Digital Transformation strategies with

OMD’s largest partnership, doubling peak season

ROI, and presented at Meta’s EMEA Summit

● Drove key operational planning and audit for an

agency-wide restructure at the forefront of world's largest agency both in terms of revenue and size

● Won several new business pitches including an

Amazon Seller/Vendor on a rev-share, & the

largest media contract in the UK (£600M), UK Gov

OMD EMEA: Account Director

[10/17 – 03/19] London

● Renewed Resolution Media’s largest account in

EMEA, Intel, responsible for 12 people and $10MM

● Grew revenue by 5X YoY through client education, strategic annual planning, thought leadership,

negotiating incremental contracts from both B2B

and B2C business units & emerging markets

● Hired 9 people and increased output by

implementing a 90-day client success roadmap,

internal training, upsell capabilities, improved

relationships, & $100k+ publisher added value

WarnerMedia: Associate Director, Media

Strategy [08/16 – 11/17] Los Angeles

● Developed a business case and launched

Fullscreen's entire social product, with its own P&L, driving $2MM+ in revenue within the first year and 2X growth YoY with $6MM gross leading to

acquisition by AT&T and Time Warner Media

● Achieved an average of 13% MoM growth with

budgets up to $500K+ earning press and awards

while directing all x-channel paid media operations, sales strategy, product marketing, and partnerships

● Created proprietary ad tech and O&O inventory

across a network of video publishers establishing

Fullscreen as a disrupter in the paid media space

WarnerMedia: Manager, Media Strategy

[07/15 – 08/16] Los Angeles

● Owned product marketing, strategy, & insights of Fullscreen’s creator marketplace, and developed

$500K+ in Music Influencer marketing programs for

key accounts including Unilever, Sony Pictures

● Managed monthly paid media budgets up to $1M+

for branded live events, streaming video subscriber acquisition, & creator merchandise eCommerce

Disney Interactive: Digital Marketing

Manager [02/13 – 07/15] Los Angeles

● Increased online & offline retailer ROI by 30% YoY through developing Paid, owned, & earned social

strategies for over $1B in gaming franchises,

driving a higher LTV than Disney PR and

Disney.com or any other O&O for all mobile titles

● Spearheaded brand team’s online content

marketing, SEM/SEO, CRM, user acquisition, and

online video strategy across Disney’s entire

gaming portfolio, owning SOV, trending organically on social, and increasing brand lift by 83% YoY

● Managed creative delivery for all editorial content including live event activations, custom & long-form content for over 60 Disney-owned digital properties Tony Michaiel adsx8w@r.postjobfree.com

tonymichaiel.com

+1-760-***-****

Music

● PPL/PRS Registered Songwriter & Artist

● 50K Annual Streams, Touring Musician,

International Radio Airplay

● Out Now! Magazine - Music Rising Star Finalist

● Composer – 21 Years experience; ‘Sinister 2’

Soundtrack, Hollywood Credits

● KCPR 91.3 FM – Music Director

● KFJC 89.7 FM – DJ and fundraiser

● KSFS Online Radio – Music Journalist, Web

Producer

● MerchSpot – Digital Marketing Consultant

● AF Records – Co-Founder, Promoter, Sales

● Boo Boo Records – Volunteer, Vinyl

● Pocket Productions – Live Sound Engineer

Certificates

● Google Display & Video 360 Certified

● Facebook Blueprint Certified Planner

● Amazon Fundamentals Accreditation

● Snapchat Ads Certified

● Amazon Retail for Advertisers Certification

● Twitter Flight School Certification

Awards

● Quarterly Press Review

● Shorty Awards - Finalist - Social Good

● AMA AMY Awards - Best Digital Campaign

● American Advertising Awards, LA - Addy Award –

Social Media

● Cynopsis Media Social Good Awards

● Eagle Scout

Languages

● English/Arabic Bilingual

Tools

Jira, Tableau, Datorama, AMS, Google Marketing

Platform (DV360, GoogleAds, Google Analytics, DCM), Business Manager, Amazon Vendor Central & Seller

Central, Trello, Hive, Comscore, Adform, Relay42,

Radian 6, Sprinklr, Crimson Hexagon, 4C, Twitter Ads, Salesforce, Adobe Omniture, Adobe Analytics, MOAT, Kochava, Tubular Labs, Facebook Ads API, Adobe

Creative Suite, Snap Ads, Pinterest Ads, TikTok Ads Education

● Music Business: Records, Publishing, Finance

Postgraduate Short Course

City, University of London

2019-2020

● Interactive Media, B.A Broadcast & Electronic

Communication Arts

San Francisco State University

2010-2012: graduated

Summa Cum Laude Grad

Best Media Writing

● Industrial Design, B.S General Engineering

California Polytechnic State University

2006-2010: transferred

Keywords

Strategy, leadership, Digital Marketing, eCommerce, sales, management, partnerships, martech, insights, Audio, project management, social strategy, paid

social, Measurement, influencer marketing, YouTube, video strategy, content marketing, programmatic

display & video, SEO, PPC, SEM, paid search,

Amazon, email marketing, CRM, Business

Development, Audience Development, Performance,

Growth Marketing

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