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Communications Manager General Electric

Greensboro, NC
October 04, 2022

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Donna E. Oldham


Greensboro, NC • 336-***-**** • • LinkedIn Profile PROFESSIONAL PROFILE

Public Relations, Brand Management, and Engagement Management Professional with over 20 years of experience combining strategic vision, strong project management proficiency, and journalistic sensibility to pioneer high-caliber digital and offline communications in tune with consumer trends and business objectives. Expertise includes:

• Worked in close partnership with C-suite Executive Teams, Human Resources, internal/external Corporate Marketing teams, and internal/external stakeholders to execute communication initiatives from concept to delivery.

• Collaborated with People and Talent Acquisition teams on communications around company culture, employee recognition, DE&I training and programs, L&D initiatives, benefits, and more.

• Partnered with Senior Leadership to develop, implement, and manage strategic employer brand communications plans that drove business objectives and strengthened company reputations.

• Produced and edited employee communications, including developing and authoring a variety of internal and executive communications, including presentations, announcements, articles, news releases, editorials, publications, and communication plans delivered across various communications channels.

• Managed multiple global companies’ internal communications channels, which included their Intranet, and contributed to companies’ websites and social media. EDUCATION & CERTIFICATIONS

Master of Arts: Liberal Studies Program

Duke University, Durham, NC

Bachelor of Arts: Communications and English

Winston-Salem State University, Winston-Salem, NC

Six Sigma Black Belt (Strategic planning in organizational/crisis communications) Six Sigma Green Belt (Lean/segmented supply chain communications) Accredited in Public Relations (APR)


Amazon Web Services (AWS), Herndon, VA / Seattle, WA 2018 – Present Manager, Community Engagement – Americas

• Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform, offering over 165 fully featured services from data centers globally. Millions of customers —including the fastest-growing startups, largest enterprises, and leading government agencies—trust AWS to power their infrastructure, become more agile, and lower costs.

• Own, establish, and sustain hyper-local and global community relationships and make strategic community investments where AWS builds, operates, and grows its infrastructure.

• Collaborate with teams across the business, including Policy, PR, HR, Infra Operations Cluster Leaders and Teams, Economic Development, Amazon Cares, AWS Public Sector, Legal, and Finance, enabling AWS to proactively demonstrate unique benefits and opportunities for communities closest to AWS’s data centers.

• 80% of our causes are related to one of three global pillars: Investing in Future Builders, Local Tech Workforce Development, and Environmental Stewardship.

Delhaize America (DA), Salisbury, NC / Portland, ME / Saandam, The Netherlands 2013 – 2017 Director, Internal Communications and Brand

• Head of Internal Communications & Brand, North America (NA) for this specialty retail and supermarket company headquartered in the Netherlands, with 6.5K+ stores and 350K+ employees worldwide.

• Designed and executed the strategic framework, values, communication, and brand for NA associates.

• Developed and delivered the overall brand and communications strategy to educate associates to drive associate engagement, communicate and position the organization as an employer of choice and best place to work.

• Served in a strategic consulting role to senior leadership, leading project leads and delivering strategic communications counsel supporting critical operations, programs, and services.

• Oversaw all brand and internal programs, products and channels, ensuring clear, consistent, and meaningful communications to 100K associates.

• Developed a comprehensive and proactive communication strategy that supported the mission, vision and values, business plans, and corporate strategic priorities

• Represented the brand and internal perspective as a global Corporate Communications team member. Donna Oldham Page 2

Clariant, Charlotte, NC 2011 – 2013

Head, Corporate Communications, Public Affairs, and Communities - North America

• Swiss specialty chemicals company with 144 global sites and 22K+ employees.

• Developed and executed all functions related to internal/external communications, public affairs, and community involvement in the US and Canada while managing two direct reports and a team of seven contractors and vendors.

• Led a significant company-wide rebranding effort throughout NA as the Chief Branding Officer, which included implementing a new corporate brand, trade, media, public relations, and crisis communications.

• Led NA communications effort for the acquisition of Süd-Chemie, resulting in reaching new media audiences and transparency with employees.

• Managed the NA intranet refresh project that included social media and multi-media functions. GE Energy, Atlanta, GA 2011

Senior Communications Manager

• Division of General Electric with 80K+ employees and $37B in revenue.

• Coordinated key communications efforts for HR, diversity/inclusion, executive communications, healthcare, and employee engagement for Center of Excellence, corporate headquarters.

• Created and instituted 1st-ever communications mapping tool and union crisis communications plan, aligning all divisions into greater communication effectiveness. Allscripts, Raleigh, NC 2010

Director, Communications, Community Involvement and Inclusion

• Determined the corporate communications strategies and global brand initiatives, including community brand and presence through media relations, crisis communications, social media, and diversity/inclusion.

• Designed and implemented community relations plans for all NA sites, which led to heightened visibility in communities where employees lived and worked, resulting in record-setting involvement.

• Led media and internal communications when the company opened a battery material site in Montreal, Canada. Dell, Inc., Winston-Salem, NC 2005 – 2010

Senior Communications Manager

• Served as media spokesperson; drove and developed global operations and strategic business objectives while leading the implementation of internal communications strategies and community relations initiatives.

• Established and maintained a positive external reputation through media relations, employee communications, social media, public affairs, and community relations for Dell’s global operations.

• Increased employee communications and worked within the crisis management team to develop key relationships with businesses and public service officials.

• Opened and branded the company’s largest, most technologically advanced manufacturing facility in the world, which supported community/governmental relations, diversity and inclusion, Dell Foundation, and media relations.

• Developed a multi-year internal communications plan and messaging platform aligned with global operations, the corporate Lean project, process improvement, and best practice.

• Led the inclusion of Dell Inc. into the permanent collection of the Smithsonian Museum of American History, increasing awareness of the company’s pioneering computer manufacturing capabilities and significance.

• Served as editor of weekly employee e-newsletters for three manufacturing sites in the Americas.

• Represented Dell Foundation in the southeast and developed an award-winning philanthropy program for the site that earned numerous awards for volunteerism and community involvement.

• Selected as a diversity champion for Dell’s North Carolina Operations, based on experience and knowledge base. Duke University Hospital, Durham, NC 1998 – 2005

Director of Communications

• Created and implemented communication initiatives that supported patient care, ethics, education, and research.

• Served as a consultant on media relations, communications materials, and planning to senior leadership.

• Developed and maintained Six Sigma communications and represented hospital efforts for all local, state, and national functions, resulting in the hospital’s first communications office.

• Instituted employee rewards and recognition system, which positively impacted engagement surveys.

• Improved internal functionality, media and web materials, and presentations through

• Developed innovative communications tools that improved internal functionality, media, web, and presentations.

• Served on Duke University diversity team and produced the hospital’s 1st diversity and inclusion training video, which was adopted in all employee training and onboarding.

• Led hospital communications for major medical crisis, resulting in a new crises communications plan for media relations. Awarded the hospital’s top leadership award for work on the project.

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