Resume

Sign in

Project Coordinator Marketing Manager

Location:
Chennai, Tamil Nadu, India
Posted:
April 05, 2022

Contact this candidate

Resume:

Page * of

*

PINKY AGARWAL

Email – adqov2@r.postjobfree.com

Mobile Number: 960*******

MA Communication with more than 7 years of experience in Branding & marketing ADROIT URBAN DEVELOPERS PRIVATE LIMITED

Designation: Branding & Marketing Manager

Duration: May 2019 – May 2020

Job Profile:

Managing multiple projects simultaneously and develop communications briefs, evaluate the creative product and manage our local agencies in execution. Supports our internal clients, global sales on their communications initiatives, including message strategies that drive the creation of selling materials and key trade shows.

Heading Luxury Project -Magnifiq

Managing campaign and products advertisement: briefing agencies or vendors, gathering elements (pictures, texts etc)

Create, develop, implement & execute strategic venue marketing plans, media buys, branding strategies, and promotional communication projects

Developing, managing and optimizing marketing budget

Designing and execution of initiatives implementing the strategy, including advertising

(development or adaptation) and promotion

Promotions – Develop annual brand plans,

Insure advertising support programs and promotions are coordinated to achieve maximum impact

Taking Part in Expos & Events

Work with several departments within the company

Coordinate several marketing agencies

Focus on the consumer

Supervise and coordinate business activities

Launch new product or services

BBCL

Designation: Branding & Marketing Manager

Duration: March 2018- Apr 2019

Work Experience

Page 2 of

4

Job Profile:

Participating in Fairs & Events

Managing multiple Luxury & other projects

Vendor Management

Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments

Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration

Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies

extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.

Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets

Conceptualize and execute on multi-channel campaigns across the prospect and

Customer lifecycle, ensuring the alignment of communications and messaging across all channels

Launch new product or services

Budget guidelines, participating in events, documenting business processes, and providing additional sales support

Gather customer and market insights to inform outreach strategies

Customer conversions, and generate more qualified leads

Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly

Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budget

Select the Channels of distribution

Coordinate with sales Team

ORIENT FLIGHTS PRIVATE LIMITED-Unit of Hindustan Group of Institutions Designation: Manager- Strategy & Branding

Duration: Feb 2016- Jan 2018

Job Profile:

Branding in Social Media through agencies

Participating in Education Fairs & Events

Planning Marketing Strategy and standards

Client Relationship & Servicing

Page 3 of

4

Create a market Plan

Identify the Potential Market

Work with top management

Taking Part in Expos

SNAPDEAL INDIA PVT. LTD.

Designation: Asst. Manager Business Development

Duration: Oct 2014-July 2015

Job Profile:

BUSINESS TIE-UPS: Sending proposals to B2B Clients and getting themonboard

BRANDING: Creating a brand visibility in Snapdeal and developing a niche for them.

Communicating product attributes to the client

Positioning the partners brand in Snapdeal according to the partner’s vision. IITD

Designation: Manager Program

Duration: Nov 2008– March 2011

Job Profile:

Managing the Training Institute

Handling Clients for marketing activities

Managed Hiring process

Handling the Marketing Department

Taking Part in expos & Events

Coordinate with sales team

Direction and Co-ordination

Coordination with sales team

ASHOK LEYLAND

Designation: Project coordinator

Duration: Aug 2007 – Sep 2008

Job Profile:

Assigning associates for training and retraining purposes including sign off documents

Collecting data from dealers and associates

Preparing monthly reports based accumulated details

Updating roll outs and presentation regarding the same

Co-ordination with network planning team for roll out of new locations

Preparing of overall sheets of all the Zones

Page 4 of

4

Education Institution/Autonomous Year Of Passing

B.A Journalism M.O.P Vaishnav College 2007

M.A Communication Madras Christian College 2013

ZEE NEWS

As Assistant Reporter took interviews of celebrities, politicians and sports persons done a special report about a haunted house in Chennai for Delhi bureau DINA KARAN

Was accompanying senior reporters as apprentice for major events and interviews done a special report on tsunami aftermath Date of Birth: 09-10-1985

LINGUISTIC ABILITIES:

Language Read Write Speak

English Yes Yes Yes

Hindi -- -- Yes

Tamil -- -- Yes

Yours Faithfully

Pinky Agarwal

Internships

Education

Personal Particulars



Contact this candidate