MALEEHA HAIDER

617-***-**** adfs5h@r.postjobfree.com Cincinnati, Ohio

SUMMARY

Senior-Year Undergraduate Marketing student looking for an Internship opportunity in Business Management

EDUCATION

University of Massachusetts Boston; Undergraduate Management Program;

Marketing Concentration. 2017 – Present

EXPERIENCE

Trillfit Boston, MA – Studio Engagement Marketing Winter 2020

oCollaborated with a team on establishing programs for the fitness studio, comprising of: in-studio events and workshops, brand partnerships, photoshoots etc.

oGenerated weekly reports for: social media analytics, brand research. Gained exposure to SEO (Search Engine Optimization) - extensively researching how competing companies’ advertisements are displayed online to promote sales.

oOrganized brunch events where the company partnered up with other brands that focused on: athletic wear, essential oils and bath.

oStudied competing fitness brands’ email marketing strategies to analyze new ideas and techniques. Generated a report about my findings on a regular basis so that our marketing department could adopt new strategies.

oHandled appointments, correspondence and subsequent follow-ups.

American Eagle Outfitters Boston, MA – Sales Associate 2018

oHelped store manager style new clothes which were launched every two weeks.

oManaged to exceed individual sales goals on a regular basis.

oReceived calls and managed customer complaints, requests and inquiries.

Perfetti Van Melle Toluca, Mexico – Digital Marketing Intern Summer 2020

oCreated reports where I analyzed and compared the different strategies of email marketing and product marketing, in the form of: tweets, social media posts, hashtags for the various products sold in Perfetti Van Melle, Mexico.

oAttended international calls and participated in online conferences for the Sales and Marketing team. These conferences involved pitching ideas for marketing tactics for new launches.

EverPresent Boston, MA – Intern 2016

oResearched different companies in order to identify potential partners. Pitched directly to the CEO why certain partners would be more beneficial than others.

oHad my initial exposure to SEO and learnt about tools companies use for automated search engine advertisements.

oGained hands-on experience with product photography, graphic design and video editing via Adobe suites.

Relevant Courses: Managerial and Financial Accounting, Information Systems, Macroeconomics, Microeconomics, Business Communications etc.

TECHNICAL SKILLS

Microsoft Office (Excel, PowerPoint, etc.), Adobe Creative Suite, Social & Digital Media Marketing

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