THOMAS A. TALOCKA
Princeton, NJ 732-***-**** email@example.com https://www.linkedin.com/in/tom-talocka
35+ YEARS OF IMPACTFUL SALES & MARKETING EXPERIENCE
Top-performing, results oriented sales/marketing leader with 35 plus years of comprehensive sales management, operations and marketing experience. A professional with strong business acumen and superior relationship management expertise. Extensive knowledge of sales techniques, account management, integrated marketing products & services, strategic planning & execution, and analytic/data driven targeting.
* Ranked as a top producer with proven ability to exceed quota and having a passion for success.
* Experienced in strategically developing & maintaining long-term, highly productive, client relationships
and cultivating & developing new business – closing the sale.
* Recognized expertise, evident by management designation as preceptor and mentor for new sales staff,
and facilitator of sales seminars to peers on topics such as selling, account penetration, competitive
market trends, reporting skills, and CRM utilization.
Areas Of Expertise
Selling & Prospect Development
Data and Analytics Strategist
Listening, Understanding & Follow-up
Communication & Presentation Skills
Team Player/Leader and Mentor
Relationship Cultivator & Builder
Strategic and Detail Oriented
MS Office, Outlook & Salesforce
Accountably and Work Ethic
Integrity, Respect & Empathy
Entrepreneurial Like Discipline
SALES EXECUTIVE – MAJOR ACCOUNTS 1994 – June 2020
VALASSIS SALES & MARKETING SERVICES, INC. – legacy ADVO, INC National
Manage and grow major core & key accounts for one of the nation’s leading marketing technology and consumer targeting/engagement companies for the past 26 years. This was accomplished through retaining, servicing, and growing business with existing clients and prospecting new key accounts. Discuss, develop, and execute client specific marketing & advertising plans. Cultivate top-to-top relationships. Perform needs assessment, research and analysis. Develop strategies & tactics and execute solutions. Prepare and present marketing proposals. Conduct account reviews and contract negotiations.
Selling through Knowledge: To help business’s understand competitive industry performance & trends, and rapidly changing consumer behaviors, to anticipate intent, inspire action, identify and capitalize on growth opportunities, segment and influence consumers, navigate the new realities, enhance/improve the consumers experience, widen/strengthen their market area & share, deepen current customer relationships, and gain new high-value consumers.
Patrick Henry Hansen - Sales Side Negotiations
Matthew Dixson – The Challenger Sale
Tom Hopkins - A Sales Odyssey
American Management Association [AMA] - Seize the Sale – Closing Techniques That Pay Off
American Management Association [AMA] - Turning Cold Calls Into Cash
Prior Work Experiences
SALES ACCOUNT EXECUTIVE 1993 – 1994
THE RUTLEDGE CENTER, INC Trenton, NJ
Performed all phases of account selling and management for a full-service advertising agency which specialized in the development and production of sales, marketing, training, and educational programs for Fortune 500 companies. Handled sales management and sales prospecting.
SENIOR SALES ACCOUNT EXECUTIVE 1989 – 1993
THE SPEAKER SUPPORT GROUP Princeton, NJ
Directed all facets of sales and production of various audio-visual and marketing communications services including slides, video, photography, exhibits, and print. Prospected, developed, and serviced Fortune 500 accounts with approximately 65% of sales to healthcare/pharmaceutical companies.
SENIOR SALES ACCOUNT MANAGER 1985 – 1989
GRAPHIC MEDIA COMMUNICATIONS Formerly NATIONAL SLIDEMAKERS Fairfield / Mountainside, NJ
Conducted various sales and marketing activities to sell audio-visual and print communication products & services to Fortune 500 companies. Both existing and new prospect relationships.
PRODUCTION ASSISTANT 1984 – 1985
PRUDENTIAL INSURANCE COMPANY Newark, NJ
Worked closely with producers, directors, executives, writers, clients, and freelance associates producing a wide range of communications & marketing tools including meetings, trade shows, visuals, video, audio, and print.
SENIOR INTERNSHIP 1983 – 1984
PRUDENTIAL INSURANCE COMPANY Newark, NJ
Received extensive training in all aspects of visual and marketing communications.
SETON HALL UNIVERSITY
Bachelor of Arts Degree, 1984
Major: Communication Minor: Marketing
Member of Pi Sigma Epsilon – a National Fraternity for Marketing, Sales Management, and Selling
* References provided upon request