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Manager Marketing

Collierville, TN
March 13, 2020

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ferguson-70303889 (LinkedIn)

Top Skills

Microsoft Office

Customer Service

Microsoft Excel





Eagle Scout

Chris Ferguson

Web Analyst at TEKsystems - FedEx contractor until May 2020 Greater Memphis Area



Web Analyst

September 2019 - Present (6 months)

FedEx World Headquarters - Memphis - Under Contract until May 2020 Develop Adobe Analytics Dashboards, Queries, and Tagging Create Reports in Salesforce Marketing Cloud, Spotfire, Google Ads, and Adwords 360

Exposure to Adobe Target and Audience Manger

Use Access and SQL skills to create data solutions Create Monthly and Quarterly Reports in PowerPoint to be shared with Executives

Train other Adobe Users on Adobe products and other Software such as Access, SQL, Webpixels, and Salesforce

Pierry Inc., A Wunderman Thompson Company

Project Manager

January 2019 - September 2019 (9 months)

Redwood City CA

Project Managed Salesforce Programs Installations for companies such as Volkswagen Canada, Ikea Canada, Nintendo, Roku, Beam Sundry (Jim Beam), Imax, TD Bank, et al

Campaign Managed Email campaigns for Ikea Canada, Volkswagen Canada, and TD Bank

Used SQL and HTML skills to train other consultants Other Consulting work as assigned

Varsity Spirit

Digital Project Manager

November 2017 - December 2018 (1 year 2 months)

Greater Memphis Area

Created Loyalty program and process using Access, Excel, Formstack, and other internal programs

Launched, Created, Segmented Email Marketing Campaigns Page 1 of 3

Used Agile/SCRUM to create and update catalog lead capture form using MaxMind, Salesforce and Sql

Ran Shopify eCommerce Site

Used GIMP and Adobe Photo shop to update picture on eCommerce Site Tracked Google Adwords, Facebook Ads, and other media for Marketing and other meeting presentations with PowerPoint

Updated Websites (Wordpress) with HTML5

Uploaded and manipulated large datasets in AWS

Wrote SQL queries used in Tracking preset ions

Apex Systems

Digital Consultant

June 2017 - November 2017 (6 months)

Greater Memphis Area

Developed Tracking System for Training Department at Hilton Hotels using Google Analytics and Web Beacons

Created Analytic Dashboards

Created Weekly Meeting Decks

Enhanced Mail Merge System

American Home Shield

Campaign Manager

October 2013 - February 2017 (3 years 5 months)

Served as SME on SCRUM Team where I converted Cognos/Excel email process to query/event triggered HTML/CSS CCMP process. Developed and deployed email, call and mail campaigns using Access, HTML, SRSS, XML and SQL/Oracle.

Created PowerPoint analysis decks for executives by using SSRS, Access, and Excel to produce summarized, SQL formula driven, and formatted reports. Deployed data models in SAS

Analyzed data using Pivot Tables, giving visualization of data using Charts, as well as utilizing vlookups in Excel.

Produced campaign dashboards, decks, and other reports with SRSS, Cognos, and Google Analytics.

Created automated email campaigns in CCMP (Dynamic Content, A/B testing).

Managed and analyzed the data that companies collect about customers, the data includes sales records, purchasing history, types of purchase, service Page 2 of 3

history, product inquiries, complaints, exposure and response to marketing campaigns and channel preferences.

Analyzed data to spot trends or assess the response to different campaigns and used their analytical skills to find correlations between different types of data.

Supported users of the deployed reports

First Tennessee Bank

CRM Manager

June 2011 - October 2013 (2 years 5 months)

Greater Memphis Area

Created mail, call lists, and email files using Oracle, Unica, SSRS, and SQL. Used SSRS, Access and Excel to create Report templates, bar graphs and pie charts based on the financial data, ROI, and other Marketing projects. Used SPSS to create data models for selection improvements. Analyzed progress reports, dashboards, etc. in Hyperion, Cognos, and Core metrics.

Imported and exported data using excel for business reviews. Developed automatic triggers to release emails on an upon event change. Decided on the CRM platform structure and architecture ensuring it works seamlessly across the organization and captures all required information at key points in the customer lifecycle.

Ensured the database is segmented effectively for targeted marketing activities.


Christian Brothers University

Bachelor of Arts - BA, Corporate Communications and Management Page 3 of 3

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