Web Analyst at TEKsystems - FedEx contractor until May 2020 Greater Memphis Area
September 2019 - Present (6 months)
FedEx World Headquarters - Memphis - Under Contract until May 2020 Develop Adobe Analytics Dashboards, Queries, and Tagging Create Reports in Salesforce Marketing Cloud, Spotfire, Google Ads, and Adwords 360
Exposure to Adobe Target and Audience Manger
Use Access and SQL skills to create data solutions Create Monthly and Quarterly Reports in PowerPoint to be shared with Executives
Train other Adobe Users on Adobe products and other Software such as Access, SQL, Webpixels, and Salesforce
Pierry Inc., A Wunderman Thompson Company
January 2019 - September 2019 (9 months)
Redwood City CA
Project Managed Salesforce Programs Installations for companies such as Volkswagen Canada, Ikea Canada, Nintendo, Roku, Beam Sundry (Jim Beam), Imax, TD Bank, et al
Campaign Managed Email campaigns for Ikea Canada, Volkswagen Canada, and TD Bank
Used SQL and HTML skills to train other consultants Other Consulting work as assigned
Digital Project Manager
November 2017 - December 2018 (1 year 2 months)
Greater Memphis Area
Created Loyalty program and process using Access, Excel, Formstack, and other internal programs
Launched, Created, Segmented Email Marketing Campaigns Page 1 of 3
Used Agile/SCRUM to create and update catalog lead capture form using MaxMind, Salesforce and Sql
Ran Shopify eCommerce Site
Used GIMP and Adobe Photo shop to update picture on eCommerce Site Tracked Google Adwords, Facebook Ads, and other media for Marketing and other meeting presentations with PowerPoint
Updated Websites (Wordpress) with HTML5
Uploaded and manipulated large datasets in AWS
Wrote SQL queries used in Tracking preset ions
June 2017 - November 2017 (6 months)
Greater Memphis Area
Developed Tracking System for Training Department at Hilton Hotels using Google Analytics and Web Beacons
Created Analytic Dashboards
Created Weekly Meeting Decks
Enhanced Mail Merge System
American Home Shield
October 2013 - February 2017 (3 years 5 months)
Served as SME on SCRUM Team where I converted Cognos/Excel email process to query/event triggered HTML/CSS CCMP process. Developed and deployed email, call and mail campaigns using Access, HTML, SRSS, XML and SQL/Oracle.
Created PowerPoint analysis decks for executives by using SSRS, Access, and Excel to produce summarized, SQL formula driven, and formatted reports. Deployed data models in SAS
Analyzed data using Pivot Tables, giving visualization of data using Charts, as well as utilizing vlookups in Excel.
Produced campaign dashboards, decks, and other reports with SRSS, Cognos, and Google Analytics.
Created automated email campaigns in CCMP (Dynamic Content, A/B testing).
Managed and analyzed the data that companies collect about customers, the data includes sales records, purchasing history, types of purchase, service Page 2 of 3
history, product inquiries, complaints, exposure and response to marketing campaigns and channel preferences.
Analyzed data to spot trends or assess the response to different campaigns and used their analytical skills to find correlations between different types of data.
Supported users of the deployed reports
First Tennessee Bank
June 2011 - October 2013 (2 years 5 months)
Greater Memphis Area
Created mail, call lists, and email files using Oracle, Unica, SSRS, and SQL. Used SSRS, Access and Excel to create Report templates, bar graphs and pie charts based on the financial data, ROI, and other Marketing projects. Used SPSS to create data models for selection improvements. Analyzed progress reports, dashboards, etc. in Hyperion, Cognos, and Core metrics.
Imported and exported data using excel for business reviews. Developed automatic triggers to release emails on an upon event change. Decided on the CRM platform structure and architecture ensuring it works seamlessly across the organization and captures all required information at key points in the customer lifecycle.
Ensured the database is segmented effectively for targeted marketing activities.
Christian Brothers University
Bachelor of Arts - BA, Corporate Communications and Management Page 3 of 3