ANA VITERI

917-***-**** adb1x1@r.postjobfree.com LinkedIn

SUMMARY

Salesforce Certified Administrator with experience in several sectors including Financial Services, Education, Media and Publishing. Expert in supporting the overall growth and success of Salesforce.com platform while influencing and impacting business practices.

Strategic digital transformation strategy leader with over fifteen years of technology, operations, process improvement, marketing automation, leadership, content strategy, user engagement, change management, sales enablement, customer success, knowledge and social collaboration, customer experience, vendor management, product management, analytics, and business strategy experience.

Strong leader, communicator, advisor, consultant, influencer, innovation advocate, relationship-builder, and presenter. Flexible, positive attitude with global business acumen and experience.

TECHNICAL STRENGTHS & COMPETENCIES

Marketing Automation

Social Media/Sprinklr

Sales Process Development

Business Analysis

Documentation

Agile and Waterfall Methodologies

SFDC Report Building/Analysis

Marketing Cloud Administrator

Pardot Administrator

Eloqua 10 Administrator

End User Training

Marketing Campaign Analysis/Support

Process Flow

Implementation

FormAssembly

Apttus

Siebel

Cognos

Essbase

Crystal Reports

Visio

PROFESSIONAL EXPERIENCE

PEARSON, New York, NY 2015 – present

Senior Business Analyst

Salesforce.com/Marketing Cloud/Pardot:

Manage Pearson’s global Salesforce platform with a team of administrators, developers, technical architects to assist in the consolidation of 40 Salesforce instances and over 100 Marketing automation systems. Users exceed 5,000+ globally. Gather business requirements and work closely with all levels of the organization to reach strategic goals of on-boarding business units and markets to one global instance of Salesforce, Marketing Cloud, Pardot.

Marketing Cloud/Pardot:

Specialize in marketing automation process and management of marketing systems in all aspects including more advanced functionality such as:

Marketing Cloud – Automation Studio, Journey Builder, RMM, business unit setup, custom roles, contact builder, queries, data extensions.

Pardot – Pardot Engage, roles, groups, automation rules, completion actions, connectors.

Experienced Business Analyst responsible for identifying and partnering with global internal business units to provide technology solutions for their needs to solve business problems, automate repetitive tasks, enable productivity, and reduce operating costs.

Possess broad experience conducting requirements gathering sessions, documenting those requirements for systems projects including roadmap, process, design, use cases, user experience, governance, content strategy, adoption, and training.

Develop and launch new product implementations from vision to delivery, product planning, complex vendor management, and product adoption. Recommend and lead continuous product evolution initiatives across support channels focused on consolidating technology to a global corporate standard.

Manage the user experience product roadmap, features, and functionality across multiple development teams, vendors, and stakeholders. Lead communication across stakeholders to ensure all participating departments have a forum for customer feedback, product enhancements, and insights collaboration.

Drive process improvements across the organization, including IT, Marketing, Legal, etc., teams with a key focus of improving user experience while reducing the cost of support. This includes strategizing and collaborating cross-functionally to understand key objectives, optimize user adoption, and increase team/department participation.

Excellent analytical skills, communication skills, team oriented, flexible, innovative thinker, problem solver, conflict management, and self-motivated to complete tasks/projects, while working with current and emerging Salesforce technologies, and managing team dynamics.

STANDARD & POOR’S, New York, NY 2008 – 2015

Senior Business Systems Analyst

Created Lead Management Process (Eloqua) - Collaborated with the marketing and sales teams to create a Lead management process in Salesforce and then integrated with the Eloqua platform to track campaign results and management reporting in both systems.

Evaluated and resolved technical issues within the Eloqua Marketing platform that would affect end users and monitored the global marketing system to better reach clients while adhering to corporate policies.

Led and facilitated the creation and development of processes to guide decision making for business solutions.

Provided recommendations to address business process improvement and resolve business issues. Promoted the solutions, outcomes and results to the organization.

Worked with product owners, project managers and users on configuration, enhancements, bug fixes and projects to develop technical and business process solutions. Documented, analyzed and validated business requirements.

Worked closely with CRM team members to support data quality, data migration, user adoption and worked on projects for enhancements, integrations and new user implementations. Experience with technical specifications, coding, testing, release management, solutions architecture, deployment processes and end user training.

Improved the business process for sales, client services, legal and order fulfillment segments by creating new and enhancing existing procedures which resulted in increased productivity and revenue.

Identified and incorporated Salesforce.com best practices and technology to optimize operations while resolving end user issues independently and collaborating with global CRM team.

Built, managed, analyzed complex system Reports and Dashboards for Salesforce/Eloqua.

Contributed to the data analysis, mapping and integration of Salesforce with other proprietary systems such as billing, contracts and subscription databases.

Created and maintained user guides, training documentation, best practices guidelines.

TRIBUNE MEDIA NET, New York, NY 2006 – 2008

Senior Sales Analyst

Implemented and managed Salesforce.com for the national print and interactive sales groups in 7 regional offices.

Conceptualized and implemented a solution for preparing, analyzing and distributing weekly, monthly and quarterly sales forecasts using Salesforce.com and performed financial analysis in the areas of sales projections, sales performance, and ad hoc analysis. Handled data requests, generated database queries in order to access accurate information and identified trends while delivering the results to meet targeted performance measures and budgetary constraints.

Identified efficiency gaps and redefined the sales automation and marketing account activation processes that streamlined activities across departments.

Continually worked with management and end users to improve the forecasting process through analysis and modeling and helped develop business procedures, which supported and ensured the successful integration of new processes and/or application infrastructure into the existing sales environment.

Analyzed business issues and when necessary revamped procedures to streamline business requirements. Partnered with other members of the organization to ensure data integrity, accurate recording and reporting of sales data.

Developed Strategic Account Plans in Salesforce.com platform.

Attended Essbase training and used the system to generate financial reports.

CT CORPORATION, New York, NY 2003 – 2006

Sales Analyst

Built and nurtured client relationships with key stakeholders within the firm, specifically aligning business requirements with technology. Created and implemented tactical and strategic plans to promote Salesforce.com platform.

Designed internal communication plans of sales and budget information for sales division.

Implemented and managed new process initiatives dealing with sales and marketing performance evaluation using Salesforce.com.

Used various software applications such as Salesforce.com, Cognos, Crystal Reports, and Microsoft Office to analyze data, format reports and accurately determine sales performance.

Managed data analysis, trend analysis, general reporting, and daily monitoring of business trends. Main focus was on analyzing sales data, customer sell-through and forecasting. Monitored real-time business issues, interpreted data and created immediate action plans to address issues or to take advantage of opportunities. Provided financial analysis to assist in decision making initiatives for Sales, Finance, Marketing and Operations management.

DUN & BRADSTREET, New York, NY 2000 – 2003

Sales Assistant – Strategic Sales Branch

Created and managed sales forecast reports using Siebel for sales management and assisted sales associates on customer reporting, research and analysis.

Controlled highly confidential information including sales compensation, payroll and new-hire/termination processing.

Attended internal training conferences for D&B product solution set involving diverse business applications including risk analysis, marketing/sales promotion and vendor identification.

LOCKHEED MARTIN CO., Moorestown, NJ 2000

Systems Quality Administrator

Generated management reports that helped to determine confidential company supplier base.

Produced bi-monthly newsletters to be distributed to Lockheed's top 1,000 customers.

Monitored proprietary databases to ensure accuracy of data and performed in-house audit procedures on supplier and internal processes.

EDUCATION

Bachelor of Science, Marketing, Rowan University, Glassboro, NJ, 1999

CERTIFICATIONS

SALESFORCE.COM CERTIFIED ADMINISTRATOR

LANGUAGES

Spanish

VOLUNTEER EXPERIENCE

New York Cares, Charity Water

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