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Manager Marketing

West Columbia, SC
February 28, 2020

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Thomas E. McCarthy

***** ********** *****

Johns Creek, GA 30097

Cell: 404-***-****

Work Essex Wire, Atlanta, GA

Experience Manager, Product Management; Automotive OEMs, January 2017 – present

Managing a four member team, establishing technical requirements and supplying competitive pricing for a $35M product line.

Driving and exceeding margin growth for all PEV/PHEV traction motor and peripheral device applications.

Providing marketing support and product execution for the top 3 PEV/PHEV auto maker customers

Delivering detailed market and benchmark analytics to support business unit practices and manufacturing investment

Generating leads into the growing commercial/industrial PEV/PHEV market

Leading a 12 person cross functional team and third party integrator through the development and adoption of CRM and CPQ tools

PMC-Sierra, Inc./Microsemi Corp., Johns Creek, GA

Customer Marketing Manager; Storage OEMs, January 2015 – December 2016

Drove the next generation, SAS SmartRAID and HBA portfolio at 2 of the top 3 server OEMs for real time data deployments

Enabled integration of SAS IO and PCIe switching products into HyperScale datacenter architectures

Built product-line roadmaps that align with customer needs for the current and future generations of server and datacenter products

Conducted in-depth competitive analysis stressing a more robust and scalable portfolio

LSI Corp., Norcross, GA

Sr. Product Marketing Manager; MegaRAID Data Storage, October 2005 – December 2014

Managed 8-member cross-functional team driving the launch of Syncro High Availability products in SMB, ROBO and Hybrid Cloud datacenters

Developed and executed on 2-year inclusive GTM campaign, defining product/market requirements, HA-DAS value proposition, messaging and launch plan

Ensured successful adoption of advanced software features through white papers, presentations, videos, product briefs, and recorded webinars

Managed release activities at major OEMs including development product change requests, Agile BOMs, SAP SKUs, packaging, qualification, schedules and sampling

Built the largest LSI Server OEM account from $5 Million to $30+ Million per year

Prior Employment, July 1995 – October 2005

Adaptec Corp; Raleigh, NC; Sr. Product Manager

LSI Logic Corp; Milpitas, CA; Sr. Product Manager

NEC Electronics, Inc. ASIC Product Marketing Engineer

Online CRN: Tech Ed LSI Microsoft Team on Low Cost Clustered Server Storage Solution

References Engineering TV:;Engineering-TV-Embedded-Videos

Awards and US Patent issued April, 2007: “Macro Cell for Integrated Circuit Physical Layer Recognitions Interface”

2013 LSI Blue Spark, Level 3 Award: Syncro CS GTM Launch

Education North Carolina State University, Raleigh NC

BS: Electrical Engineering, May 1995

Skills Software: Agile, SAP, Windows Server 2008/2012, MegaRAID Storage Manager, Excel

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