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Graphic Designer Social Media

Minneapolis, Minnesota, United States
September 21, 2019

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P r o f e s s i o n a l P r o f i l e


College of Visual Arts (CVA), St Paul, MN

Bachelor of Fine Arts

Communication Design Major

University of Minnesota

Normandale Community College


Design Group President

Winner of Selby Area Logo Contest

College of Visual Arts Dean’s List

Upper Harbor Terminal Project Board Member


Mac & PC Proficient, QuarkXPress

Adobe Creative Suite: InDesign, Photoshop,

Illustrator, Premiere Pro and Acrobat

Microsoft Office 365 & SmartSheets

Photography Digital SLR, 35mm Camera

Total Expert & Mortgage Return

Magento & Word Press

LinkedIn, Facebook, Twitter, Pinterest




I'm very passionate in helping my employer's craft the perfect design. I believe in completing every task I embark upon efficiently and elegantly. I know how to use my design skills and aesthetic to solve every day creative challenges that have lasted the test of time. Many of my employers still use my designs to this

day: Keystone "logo", Sybaritic "Hydration Station" and Magic Straws packaging for the "GotMilk Campaign".

Designer — May to July 2019

United Health Care Group, Minnetonka, MN

Designer — January to April 2019

Voya Financial, Minneapolis, MN

Senior Graphic Designer — 2016 to 2018

Home Services Lending, Golden Valley MN

Senior Graphic Designer / Marketing Specialist

Out Source Specialist — 2006 to 2016

SYBARITIC, Bloomington MN

Lead Editorial Designer — 2005 to 2007

Arts & Custom Publications, Minnetonka MN

Creative Service Manager — 2004 to 2005

IMPACT, Minneapolis, MN

Marketing Specialist — 1999 to 2004

KEYSTONE, Bloomington, MN



JenniferAnneWebb@i c l

T 612-***-**** E JenniferAnneWebb@i c l

As the senior graphic designer my main focus was to work with my team to redesign all marketing materials to meet the current Berkshire Hathaway brand standards with a long-term path toward becoming a top national lender. Design of Core Principle logo that enabled us to offer a clear message about our new business model—and a better career path. Core Principle graphic: customer service, respect, integrity, financial strength, and operational excellence. 15 page career website, 2 recruiter booklets, with a completely new business system. Provided a full service design to all real estate brokerage and mortgage lending partners across the United States: Edina Realty, Long Mortgage, Northwest Mortgage Alliance, Rector Hayden, INTERO. All materials were branded with the Home Services of America’s company culture campaign and their values in mind.

■ Essential Design Function: Provided design layouts using Adobe software concepts that were translated into AI media files used on Mortgage Return’s (CRM). “Total Expert” self-automated online program highly customizable website for Loan Officers to use as a sales tool remotely to build personalized sales flyers, convert flyers into open house websites based on the media design template. All elements would be co-branded with a realtor, colorized and shared on every social media platform within minutes of being generated based on the Mortgage Loan Officers profile settings.

■ Designed over 100 mortgage flyers to support all sales material used for signage, promotion, in-house employee wall graphic’s, seminars and annual “Elite Producer” event and new home buyer lunch & learn. Designed a custom “Home Loan Guide”, human resources recruiting booklets for both sales and operations, offer letters, job fair brochure, Loan Officer personalized brochures and monthly leadership scorecards.

■ Set up and managed 5 key social media accounts. Posting, ad campaigns and responses to all customer & group pages also managed the engagement requests and monitored the analytics for each page.

■ Participated in multiple projects with my team to communicate project status to leadership effectively. Every design piece required compliance review and approval to meet regulatory requirements and with materials provided for in-house reviews and stored for future audits as needed. Research selected photos for a diverse clientele and all organization supported by my team.

Senior Graphic Designer October 2016 – June 2018 Home Services Lending, LLC., Golden Valley, Minnesota Careers Work With Us Current Openings Benefits Core Principles Contact Us APPL Y






A Solid, Stable,

& Strong Organization.

Top Reasons

to Join Us

Business Model, led by our parent company HomeServices of America, the second largest real estate company in the nation and a Berkshire Hathaway Affiliate. Our model provides a full service real estate experience for our customers including real estate, mortgage, title and property insurance. Entrepreneurial Culture that allows you to directly impact your future career path and our company's future growth. Commitment to provide an unparalleled customer experience. Diversity and inclusion in all aspects of our business model. See our entire Diversity Statement below. Your ability to have a comprehensive total compensation and benefits package. Continuous growth and expansion into new markets.

HomeServices Lending, LLC (“HSL”) is committed to recruiting, developing, and retaining diverse employees who reflect the rich diversity of the numerous markets and communities it serves. HSL recognizes and appreciates that a diverse team promotes a different prospective, ideas, and solutions enriching not only the consumer experience but also the industry as a whole. HSL’s commitment to diversity is inextricably tied to its core principles; and is an enhancement of, and not an impediment to, those principles. HSL prides itself on viewing Diversity as, among other things, inclusion of, and appreciation for, varying personal experiences, cultures, socioeconomic status, geography, language, values, race, national origin, ethnicity, religion, age, sex, sexual orientation, gender identity, and abilities/disabilities. HSL understands that every employee is unique and brings an inimitable skillset and work experience to the workplace. HSL is committed to cultivating a work environment that provides all of its employees equal access to career and personal development opportunities. HomeServices Lending


HomeServices Lending, LLC, and its sister company Trident Mortgage Company, are aligned under the name HomeServices Mortgage, which is a division of HomeServices of America, Inc, a Berkshire Hathaway Affiliate. With our strong organizational foundation, close proximity to business referral sources, and a lending footprint that extends coast to coast, we have the stability and growth opportunities that allow you to flourish in your mortgage career. T 612-***-**** E JenniferAnneWebb@i c l As the senior graphic designer for Sybaritic my main focus was to maintain, update, and coordinate print collateral for key publications: graphics for all skin care, spa equipment, medical devices to support all project managers, international sales distributors and our manufactures. Technical marketing expertise designing complete branding system, product designs, prototypes, sales brochures, users’ manuals to support all marketing and product use. My first task was to redesign the Hydration Station sales materials which led to 20 million in sales to Planet Beach tanning salons. Developed marketing kits for every device sold to support products in the field and ensure consumable sales and repeat business. Created parts catalogs that supported products sold over 27 years of business and generated sales for distributor and partners all over world. The parts catalogs generated a whole new sales revenue stream which is ongoing.

■ Essential Functions: Provided layout design concepts that translated into marketing support sales tools, international product strategies across multiple channels: manufactures, distributors, the sales force, partners and the physician’s and staff that use all the products. Provided customized photography and art direction for all photo shoots, training videos for all products. Customized photography with Photoshop, color correction, image modification, developed new design ideas, personalized photos, mock-ups for product development and distributors upon request. Labeling, FDA label reports, packaging and kit cards for all devices, skin care and body care equipment use.

■ Set up and managed 12 key social media accounts. Posting, ad campaigns and responses to all customer & group pages also managed the engagement requests and monitored the analytics for each page.

■ Participated in the planning and scheduling of multiple trade shows events all over the world. Managed event schedule, status, and email announcements to all sales partners and distributors. Designed and developed Trade Show graphics, materials for show and shipping coordination for event literature and products. Assisted with event activities for meetings on site in the booth and at various locations around the city. Show videos and ordering of all promotional giveaways for event campaigns. Banner Stands, Backdrops, 3D displays, etc… Trade shows Schedule: Cosmoprof Italy & Asia, IBS International Beauty Show in New York, International Salon & Spa Expo, ESI Esthétique Spa International. Senior Graphic Designer January 2006 – March 2016 Sybaritic Inc., Bloomington Minnesota

T 612-***-**** E JenniferAnneWebb@i c l

Lead Editorial Designer May 2005 — December 2006 Arts & Custom Publishing, Minnetonka, Minnesota

As lead editorial designer my responsibilities were for designing the Sun Country Inflight Magazine, Lake Minnetonka Magazine, Minneapolis South Vacation Guide and the Wayzata Quarterly. I managed and coordinated ad production for the arts program guides for the Guthrie, Children’s Theater and Ordway: design of in-house advertising, rate cards, business flyers, client marketing materials and preflight all ads prior to publishing. I designed “Gold Mask Ad” for A&C that was so well received it was place in all art publications and often placed they back cover of each art program for the Guthrie, Children’s Theater, Ordway.

■ Worked with all clients to design and execute specialized marketing ad campaigns. Gathered copy and photos with all editorial content sections from multiple sourced copy writers for each issue. Selected images for all publications. Responsible for cover design, feature stories, calendar of events for every issue of Sun Country Inflight magazine. Product Designer November 2009 — July 2015

Reach Companies, Bloomington, Minnesota

Freelance part-time product designer of MagicStraws for the GotMilk® campaign, selected the happy cow image and customized each package per flavor: strawberry, chocolate, vanilla and cookies and cream. Vector line art design and packaging Adobe Illustrator. PUBLICATIONS A&C

Marketing Specialist & Designer September 1999 — December 2005 Keystone Retaining Wall Systems, Bloomington, Minnesota Corporate in-house Graphic Designer for all marketing collateral: Advertisements, product brochures, packaging, product design charts, technical design manuals, point of purchase displays, installation guides, environmental graphics, website design. Creator of the Keystone logo.

■ Coordinated the annual Keystone University event with Architects, Engineers, installers and distributors to support learning and sharing of professional installation projects key informational training. Seminars, award dinners, and group activities.

■ Facilitated all design concepts, print production of literature. Co-op printing program with distributors for personalized leaflets for all suppliers.

■ Art Direction of all photo-shoots, photo color correction, press check, Q.A. of the final printed piece.

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