Graphic Design Designer

Bachelor of Science

in Graphic Design

Platt College / San Diego, CA

Associate of Arts

in General Studies

Cuesta College / San Luis Obispo, CA

EDUCATION

PROFILE

EXPERIENCE

Creative Director, Brand Creator, Product & Graphic Designer Andrew Wickstrom Creative, Templeton, CA - 2007 to Present Manage creative direction, including graphic design, product design, packaging, branding, and 360 marketing campaigns. Collaborate with diverse clientele ranging from individuals and small businesses to leading in-house teams within large corporations. Support and guide brand and product strategies to transform visions into reality, steering towards successful fruition. Pioneered the successful inception of 805 and Mind Haze brands within the Firestone Walker portfolio, driving substantial revenue and revitalizing organizational growth. Spearheaded end-to-end development of creative initiatives for ad campaigns, digital platforms, packaging, film, retail, and product branding at Firestone Walker, resulting in revenue generating brands.

Designed and engineered the top-selling Fanning Sandal, showcasing innovation and craftsmanship, which contributed significantly to market acceptance and identified growth opportunities.

AWARDS

2005 SIMA Image

Awards Winner

Product Innovation of the Year

Reef "Mick Fanning" Sandal.

SKILLS

PROFESSIONAL

Creative Design & Development

Product Design

Packaging

Technical Packs

Branding & Identity

Campaign Conception

Brand Marketing & Strategy

Product Lifecycle Planning

Presentations & Deck Build

Analytics

ANDREW

WICKSTROM

CREA TIVE DIRECTOR

T: 858-***-****

E: *.*********@**.***

W: awickstrom.com

A: Templeton, CA 93465

Highly innovative and accomplished professional with extensive experience in conceptualizing, developing, and overseeing creative projects. Skilled in leading multidisciplinary teams, fostering creative collaboration, and driving visual excellence across various industries. Proficient in crafting cohesive and impactful visual identities, excelling in brand strategy, graphic design, product development, and 360 marketing campaigns. Adept at establishing compelling brand narratives and ensuring design alignment with strategic objectives. Passionate about pushing creative boundaries and delivering exceptional results that resonate with audiences. Effective communicator; possessing well-defined negotiation aptitude and ability to establish strong professional relationships with internal and external customers. Areas of Expertise

Creative Direction

Planning & Implementation

Brand Development

Visual Storytelling

Product Management

Content Creation

Design Innovation

Market Research

Cross-functional Collaboration

Team Training & Leadership

Complex Problem Resolution

Campaign Management

Art Direction & Packaging

Deschutes Brewery, Bend,OR - 2023 to Present

Collaborated with the Chief Marketing Officer and Innovation Brand Manager to ensure progression, improvement, and consistency in packaging for their Variety Packs and can designs. Additionally, I consulted sharing brand strategy and organization to help set Deschutes Brewery and its sister company Boneyard Brewery up for success. Art Director

Firestone Walker Brewing Company, Paso Robles,CA - 2011 to 2022 Spearheaded end-to-end development of creative initiatives for ad campaigns, digital platforms, packaging, film, retail, and product branding. Defined visual identity for key brand categories, resulting in top revenue-generating brands 805 and Mind Haze. Oversaw Specialty Program and Brewmaster’s Collective Beer Club, translating complex data into innovative design solutions. Fostered team growth through mentorship, ensuring creative excellence. EXPERIENCE CONTINUED

Senior Footwear Design Manager

Reef, Caralsbad, CA - 2002 to 2009

Led development of cutting-edge footwear line for the US action sports market. Engineered top-selling Fanning Sandal, showcasing innovation and craftsmanship. Analysed market feedback to optimize product acceptance and identify growth opportunities. Collaborated with sales teams and distributors, aligning strategies with brand vision and pricing. Ensured cost-effective design and presented products at trade shows and to key clients. ANDREW

WICKSTROM

CREA TIVE DIRECTOR

T: 858-***-****

E: *.*********@**.***

W: awickstrom.com

A: Templeton, CA 93465

SKILLS

TECHNICAL

Adobe Creative Suite

Adobe Illustrator

Adobe Photoshop

Adobe InDesign

Adobe Dimensions

Adobe Lightroom

Adobe Acrobat

Adobe Keynote

Powerpoint

Microsoft Office Suite

Google Workspace

Available Upon Request

REFERENCE

Surfing & Board Obsession

Everything Outdoors

All Music Genres & Live Shows

Foodie & Passion for Cooking

HOBBIES

Freelance Consultant & Footwear Designer

Deckers/UGG, Goleta, CA - 2009 to 2015

Engaged with VP of Product and PLM to lead seasonal product design, color, and material strategies. Focused on cutting-edge design, fashion trends, and material innovations, driving product excellence by integrating design, expansion, and manufacturing. Established emotional connections through authentic storytelling, elevating classics and iconic products. Demonstrated expertise in understanding consumer preferences and brand cohesion.

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