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Social Media Data

Brighton, MA
June 16, 2019

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Jaita Bhowal 857-***-****

Objective: Looking to leverage 3+ years of expertise in analytic projects across industries to solve real life business problems. Experienced data & business analyst with MS in Analytics.


Over 3+ years of IT experience in software analysis, design, development, testing and implementation of Big Data, Hadoop, No SQL technologies.

Strong understanding of Hadoop daemons and Map-Reduce concepts.

Strong experience in importing-exporting data into HDFS format.

Experience in Amazon AWS services such as EMR, EC2, S3, Cloud Formation, RedShift, and Dynamo DB which provides fast and efficient processing of Big Data.

Good knowledge on PythonCollections, PythonScripting and Multi-Threading.

Proficient in R Programming Language, Data extraction, Data cleaning, Data Loading, Data Transformation, and Data visualization.

Used Pandas, Numpy, seaborn, SciPy, Matplotlib, Scikit-learn, NLTK in Python for developing various machine learning algorithms and utilized machine learning algorithms such as linear regression, Random Forest,ARIMA,KNN.

Excellent analytical and programming abilities in using technology to create flexible and maintainable solutions for complex development problems.

Good communication and presentation skills, willing to learn, adapt to new technologies and third-party products.

Experience with Tableau and RShiny for data visualization, Making informative dashboard and Interactive dashboard

EDUCATION: Northeastern University Boston, ‘18-‘20

Master in Analytics (Specialization: Statistical Modeling) GPA: 3.67

Mewar University India, ‘13-‘16 Bachelor of Business Administration GPA: 3.5


Languages/Tools:- C++, C#,Python,R

Scripting Languages:- Python, Shell (Bash), Perl, Power Shell, Ruby, Groovy, Power Shell, Jupiter,Rstudio,R

Operating systems:- Windows, Solaris, Unix, Linux (Red Hat 5.x, 6.x, 7.x'SUSELinux 10), Sun Solaris, Ubuntu, CentOS.


CAREERS360.COM (Data research analyst) New Delhi, Feb ‘16- Sept ‘18

Creating dashboard on Tableu and Elastic search with Kibana.

Implement enterprise grade platform (mark logic) for ETL from mainframe to NOSQL (cassandra)

Experience on BI reporting with At ScaleOLAP for Big Data.

Responsible for importing log files from various sources into HDFS using Flume

Implemented continuous integration & deployment (CICD) through Jenkins for Hadoop jobs.

Loading data from different source (database & files) into Hive using Talend tool.

Extracted the data from MySQL, AWS RedShift into HDFS using Sqoop.

Developed Spark code using Scala and Spark-SQL for faster testing and data processing.

Imported millions of structured data from relational databases using Sqoop import to process using Spark and stored the data into HDFS in CSV format.

Used Spark SQL to process the huge amount of structured data.

Implemented SparkGraphX application to analyze guest behavior for data science segments.

Enhancements to traditional data warehouse based on STAR schema, update data models, perform Data Analytic s and Reporting using Tableau.

Britannia (Social media manager) New Delhi, Mar ‘15 – Feb ‘16

Social media marketing for brand analytics using Google analytics.

Designed banners and campaigns / solved customer problems.

The Economic Tail (Columnist) New Delhi, Jan ‘16 – Mar ‘16

Wrote about social issues & political issues raising people awareness and publish articles (Social media strategist analyst) New Delhi, Jun - Jul ‘15

Developed SEO based content for company website based on targeted audience.

Researched products & technologies to increases customer base & profitability by 20%.

Proposed new digital marketing methods.

Garmin India (Market research Analyst) Noida, May–Jul ‘14

Performed SWOT analysis and competitive analysis for company products.

Conducted Demographic Research to set sales target as per research results.

Worked with business development team through sales calls and cold calls.

Projects (Master’s)

Heart Diseases

Cleaning data using R, Understanding age group prone to heart diseases and gender influence.

Finding symptom that indicates heart diseases and suggesting possible methods to avoid them.

Intra Trade

Researched companies, using Regression analysis to predict top 10 company’s performance. Designed a portfolio for investment, overall expected 40% of ROI on investment.

Projects (Bachelor’s)

Gap Analysis

Analyzed market segments, collected data & developed model for Gap Analytics

College Startup (Woodo)

Registered a college startup, work on vision, mission and objectives of startup.

Designed website for startup.

Brainstormed on business mode, collecting data finding targeted audience.

Business development to get business of $4000 in 3months and net profit of $3000.

Volunteer/Extracurricular activities

Organizing Committee member for TiE annual event.

Planned entrepreneur’s Week, sorted business ideas & Promoted social media marketing

Data Enthusiast

Formed preamble and constitutions for club, Obtained approval from management.

Prepared team and open events for data enthusiast for different backgrounds.

Entrepreneurs Club

Systematized Events for startups & created incubation platforms.

Organized entrepreneur week planned events

Automania 2014

Organized Events, Social media & print marketing and Fund Raising & Invited companies

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