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Customer Service Sales

Jeddah, Makkah Region, Saudi Arabia
March 11, 2019

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CONTACT NO IN K.S.A – 009***********


Current location: Jeddah – Kingdom of Saudi Arabia.


Multi-faceted Retail Area Manager with a flair for the fashionable with 24 Years of extensive experience in the apparel retail industry with knowledge of merchandising (Kids, Men’s & Ladies& Home wear products), staff supervision and scheduling, sales strategy, customer service, hiring and inventory control. Particularly skilled, at motivating employees to meet sales goals.


BA ECONOMICS, Madras University


MOTHER CARE, INDIA 1991 - 1994

Department In-charge


Provide customer service.

Process transactions quickly and accurately.

Advise customers on latest trends.

Ensuring that the customer is satisfied, thus making customer service more productive with increase in sales.

Actively involved in maintaining &improving store retail standards to a higher levels on selling floors, service areas and stockrooms.

Fully followed operational procedures, while providing customers with complete service and hassle-free enjoyable shopping experience to maximize sales.

BABY SHOP, KSA 1995 -2000

Store Manager


Achievement of business Plan (ABP) Top line Achievement, Controlling shrinkage, to increase the store level conversion, to increase the Average bill value, Growth on ticket size.

Customer satisfaction, Display of merchandise, Proper signage, Availability of resources to deliver customer experience.

Internal Process, SOP Implementation, Process compliance (Audit score, Meeting and Review Promotion, Team awareness and communication of promotions – section wise Model store implementation.

Learning &Growth, Re-certification of team on product knowledge.

GLOBUS, INDIA LTD 2001 - 2002

Department Manager - Large Format Store


Planning & Managing Sales Target, Space Management, and Promotion& Offer Execution.

Achieve assigned store P&L objectives by maximizing profits and minimizing controllable expenses.

Manage implementation of store merchandise plans, promotional programs and

pricing strategies consistent with company guidelines.

Assist in periodic in-store training programs.

Utilize corporate marketing department and tools to develop customer base in the local community

through external promotions, with other, on-competing business.

Responding to customer complaints and comments, conducting appraisals.

Ensuring standards for quality, customer service and health and safety.

Arrange Stock from store warehouse & Company Warehouse to fill the gaps on floor.

Perpetual Inventory, Stock Takes, Working on Dead & Old stock, Analysis on Fast & Slow Articles.

Managing stock levels and making key decisions about stock control.

Dealing with staffing issues such as interviewing potential staff, conducting appraisals and

Performance reviews, as well as providing or organizing training and development.

Ensure that visual standards are high and according to the brand guidelines.

Competition Mapping & Benchmarking of Product from competitor.

Working of Store Shrinkage, Damage, and Store Profit to increase net profit Margins.

Taking Care of offer & Promotion Execution of Departments

Conduct SWOT review to analyse the customer profile.

Provide weekly feedback on competitor and event activities

REDTAG-KSA, 2003 -2018

Area Manager - Retail - Large Format - Multiple Stores

Sales & Profitability

In-depth analysis of the strengths and weaknesses per store, utilizing the financial profit and loss reports and provide corrective action plans.

Optimize Sales potential through effective use of available commercial information.

Guide Retail Operations Manager with the analysis of the strengths and weaknesses per store, utilizing the financial profit and loss reports and provide corrective action plans.

Maximize productivity targets.

Retail & Operational Standards

Conduct effective communication sessions with the respective teams in regard to sales targets and performance.

Ensure concept managers monitor store administration systems to maximize operational efficiency.

Suggest improvements based on benchmark practices

Inventory Management, Stock Distribution

Ensure effective Inventory and Warehouse management for the Business (order management, stock consolidation, movement and transfer, optimum stock utilization, stock return and shrinkage).

Review and analyse stock and sales reports monitoring over and under stocks, implementing corrective action to be taken.

Review and effectively deal with fast / slow lines, new ranges and end of ranges and implement necessary action.

Ensure pricing of merchandise as per norms.

Provision of monthly feedback to the Country Head on sales, stock positions and product feedback.

Store Design & Projects Management

Provide guidance and support, to territory, during set-up and merchandising phase.

Agree allocation of concept space with Country Head and the projects team.

Ensure effective store layouts with regard to sales versus space contributions.

Manpower Development & People Management

Manage and support recruitment and development of talent within the team by providing consistent direction and support.

Identify store training and development needs.

Monitor “Performance Management” of staff by the store & operations manager.

Ensure regular in-store communication and training sessions are conducted as per concept guidelines.

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