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Social Media Manager

Tustin, CA
November 26, 2018

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Chris Boxley

N. Tustin, CA



University of California at Santa Cruz

- Economics B.A. - Spring 2014


**/**** – current

CC Consulting, Tustin, CA – Owner

-Brand development and marketing consulting

03/2015 – 04/2016

Ghost Management Group LLC, Irvine, CA – Marketing Manager (Creative Project Manager)

Ghost Management’s Weedmaps (.com / app) is the largest cannabis technology and lifestyle company in size and revenue, with over 7000 clients in all facets of the medical and recreational cannabis industry

-Develop and execute marketing strategies, projects and campaigns for Weedmaps and their clientele

oPrint / Digital / Traditional / Experiential / Social Media / Content / Event / Product / Merchandising / Retail / Client Service / Automated and CRM Marketing

-Manage marketing and social media team (copywriter, photographer, graphic designer, SM specialists)

-Manage development and scheduling of all digital content

oFacebook, Instagram, Twitter, YouTube, ~ 1.5 M following

-Manage brand, content, and advertising

-Work cross functionally with multiple departments and campaign owners

-Develop and manage companywide marketing calendar and communications

-Executive and stake holder status updates, summations, reporting and presentations

-Increase web traffic, app downloads, brand presence, online engagement and lead generation to drive topline growth

-Increase clientele brand awareness and advocacy by leveraging above agency services to increase brand presence and product sell in and sell through at retail

02/2011 – 02/2013

BDS Marketing / Channel Partners, Irvine, CA – Marketing Campaign Manager (Results Specialist)

-Manage Canon’s national retail merchandising account ($3M) for their consumer electronics product lines

oMonthly operations average 5000 unique store visits to 14 chains by a team of 700 PTE field merchandisers and 16 FTE field managers

oEfforts increased Net Margin of the Canon merchandising account by $400,000 and reduced turnover by 50%

-Coordinate and manage CRM

10/2005 – 08/2007

BDS Marketing, Irvine, CA – Account Executive

-Manage numerous national business development and retail marketing campaign for Fortune 500 clientele including: Motorola, Kyocera, Best Buy, Verizon, BSH Siemens, Lowe’s, SiriusXM, Time Warner, Sharp, Lutron, and Puma

-Manage program budget and costs, serve as key liaison between the account team, support departments, client, and field managers

-Analyze data and provide executive business intelligence reporting and presentations


-Project management and campaign execution

-Extensive knowledge of Microsoft Office Suite, Excel, Google Suite automated marketing software (Salesforce, Pardot, Bridg), project management software (Basecamp, Jira, Trello, Bitrix), WordPress


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