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Manager Marketing

Location:
Smyrna, Georgia, United States
Posted:
August 30, 2018

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Resume:

JOHN W. AVERY, JR.

**** ********* **.

Atlanta, Georgia 30339

***/***-****

ac6vif@r.postjobfree.com

Professional Summary:

Accomplished professional with broad based experience in domestic and international marketing, advertising, and strategic planning; non-profit management and fundraising; individual and business income tax preparation. Retired from The Coca-Cola Company.

RESPONSIBILITIES:

H & R Block

Tax Analyst

Have broad experience in tax preparation and positive client service experience over the past 9 years. I have completed the requirements necessary to become an IRS Registered Tax Return Preparer. Have extensive knowledge of Form 1040, Schedules A, B, C, D & E, Earned Income Tax Credit, Child & Dependent Care Tax Credit, Education Adjustments & Credits, sale of home and business property, IRA & HSA contributions,, IRS Ethics Circular 230. Completed 181 tax returns during tax season 2017.

HISTORIC OAKLAND FOUNDATION

(Non-Profit)

Executive Director

The Historic Oakland Foundation was transformed from a well-meaning, but inwardly focused circle of cemetery and history buffs, into a forward-looking cultural organization deeply involved in both the restoration of Oakland Cemetery, one of Atlanta’s historical treasures, and the revitalization of a long-neglected intown neighborhood. I was a respected advocate for the Historic Oakland Cemetery at both the city and state governments, and raised the level of awareness of Oakland’s cultural importance with the public and with private and government funding sources.

THE COCA-COLA COMPANY

Marketing Director, Atlanta, GA

Served as internal consultant to international divisions. Assisted division management in development and implementation of an integrated strategic marketing plan to effectively identify, plan, and coordinate the disciplines necessary to manage the business day-to-day, and sharpen their focus on profitability to improve operating performance in sales volume, revenue, operating profit, and market share. Aligned benefits of Company brands values relative to consumer values. Developed and introduced locally relevant new products. Retired.

Vice President & Marketing Director

Santiago, Chile, Andean Division

Structured and managed consumer marketing group in Bolivia, Chile, Colombia, Ecuador, and Peru. This team provided the strategic direction and execution of the annual marketing plan that enabled the Division to surpass goals for sales volume and revenue, operating profit, and market share during the period. Implemented beverage segmentation research project to better understand the dynamics of consumer attitude and behavior. Provided strategies to increase consumption in current use occasions and in occasions where Company brands did not participate.

MCCANN-ERICKSON WORLDWIDE

(Full service advertising agency)

Senior Vice President, Atlanta, GA

Management Representative of The Coca-Cola Company international account. Led agency team responsible for the stewardship of client’s $30 million annual advertising production budget. Agency had creative development assignments on five core worldwide soft drink brands. Headed worldwide team to translate the spirit and essence of a new international advertising campaign for Coca-Cola, and the development of a strategically relevant campaign for Coca-Cola to merchandise long association with the Olympic Games. Direct supervision of four client service directors;, seventeen worldwide coordinators for professional client services.

Senior Vice President, Tokyo, Japan

Management Representative of The Coca-Cola Company Japan and Korea Divisions. Managed one hundred plus member team responsible for stewardship of client’s $125 million annual investment so that assignments were completed on strategy, on time and within budget. Agency had marketing/creative/media/special event assignments on fourteen brands, and new product development. Restructured account service, media and creative groups for operational efficiency, increased synergy among brands resulting in more effective Agency products, and improved client service. Client considered this a major contributor to their marketing success. This action led to Japan/Korea Division contributing better than expected operating profit during period.

THE COCA-COLA COMPANY, Atlanta, GA

Director, Advertising Development

Brand Manager Coca-Cola

New Product Project Development Manager

Assistant to the Secretary-Treasurer

Financial Analyst

EDUCATION

Bachelor of Business Administration

University of Georgia, Athens, GA



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